AdRoll ABM vs Apollo.io
Thirteen of fourteen models named AdRoll ABM first on the direct prompt; zero named Apollo.io. AdRoll ABM was named by fourteen of the fourteen models and Apollo.io by twelve and AdRoll ABM carries 70 labels and Apollo.io 17, so the shares are not directly comparable.
By AdRoll, San Francisco, United States, founded 2007. Named in ten categories this edition.
San Francisco, United States, founded 2015. Named in twenty-six categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
AdRoll ABMFirst choices, of fourteen modelsApollo.io
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
AdRoll ABM Apollo.io first choice named as an alternative argued againstblank: not namedEach cell is one answer, AdRoll ABM on the left and Apollo.io on the right.The direct prompt
AdRoll ABM first, Apollo.io not the choice
13 of 14 modelsApollo.io was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AdRoll ABM23%#2 of 13Apollo.io19%#3 of 13AdRoll ABM53%#1 of 7Apollo.io11%#2 of 7AdRoll ABM0%#7 of 8Apollo.io0%#– of 8What the models said about AdRoll ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid enterprise tools like Demandbase, 6sense, Terminus, or RollWorks” Grok 4.20 · budget prompt · hard negative
“Major limitation: Advertising-centric only... "Disorganized" platform, "misleading data," simple/limited reporting” Kimi K2 · negative prompt · soft negative
“Not a red flag by itself, but make sure proposals and comparisons reflect the current name.” GPT-6 Luna · negative prompt · soft negative
“If you're HubSpot-centric and want fast time-to-value: RollWorks is the sweet spot — very fast implementation, covers the core playbook, dramatically cheaper.” DeepSeek V4 Flash · scale prompt · first choice
“RollWorks and AdRoll (formerly RollWorks) are consistently highlighted as top account-based marketing (ABM) platforms for mid-market B2B companies” Mistral Small · direct prompt · first choice
“RollWorks/AdRoll is the common default when the priority is quick-to-value account-based advertising, website personalization and account alerts” Muse Glimmer 30B · direct prompt · first choice
What the models said about Apollo.io
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.