Apollo.io vs Demandbase
Zero of twelve models named Apollo.io first on the direct prompt; zero named Demandbase. Apollo.io was named by ten of the twelve models and Demandbase by twelve and Apollo.io carries 15 labels and Demandbase 60, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty categories this edition.
San Francisco, United States, founded 2006. Named in eighteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
Apollo.ioFirst choices, of twelve modelsDemandbase
Across every category in the September 2026 Edition, Apollo.io and Demandbase were named in the same answer 179 times, of the 858 answers naming Apollo.io and the 610 naming Demandbase. In those answers Demandbase took the first choice three times and Apollo.io seventy-three.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | | | |
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | |
Apollo.io Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and Demandbase on the right.The direct prompt
Neither was the first choice, one was named
7 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
5 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Apollo.io16%#3 of 13Demandbase0%#13 of 13Apollo.io4%#5 of 11Demandbase4%#6 of 11Demandbase47%#1 of 8Apollo.io0%#– of 8What the models said about Apollo.io
No label in this category carried a quote.
What the models said about Demandbase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“What to Avoid for Mid-Sized Companies: Demandbase & 6sense - Enterprise pricing ($60K-$300K/year) typically too high” Mistral Small · paraphrase prompt · hard negative
“### Demandbase - Pricing Opacity: Complex, non-transparent pricing structure ... Technical Debt” GLM 4.7 FlashX · negative prompt · hard negative
“the most suitable ABM platforms are likely to be Demandbase, 6sense, or RollWorks, which are designed for mid-market to enterprise companies” Llama 4 Maverick · scale prompt · first choice
“Demandbase One | Balanced GTM orchestration, sales-marketing alignment | $50K–$200K/yr | Unified workflows; strong for complex cycles” Qwen 3.7 Flash · scale prompt · first choice
“Enterprise companies with complex buying committees often choose 6sense or Demandbase for their deep account intelligence” Claude Haiku 4.5 · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.