Every category where a model named MediaMath for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	92 of 96	50%	10	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for MediaMath yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated MediaMath across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	1	0	1	2
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase3 labelsNone

Comparative14 labelsNone

Budget-constrained0 labelsNone

Scale-constrained3 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Hybrid/managed | Basis Technologies, MediaMath” Kimi K2 · Programmatic · scale prompt · alternative

“Good alternatives but less B2B-specific.” Grok 4.1 Fast · Programmatic · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“And stay away entirely from MediaMath (bankrupt)” DeepSeek V4 Flash · Programmatic · negative prompt · hard negative

“its market position has changed significantly over time... verify its current operational status” GPT-5.4 mini · Programmatic · comparative prompt · soft negative

“Main tradeoff: Smaller scale compared to enterprise options” Mistral Small · Programmatic · comparative prompt · soft negative

“though it is less dominant than DV360 or TTD” Perplexity Sonar · Programmatic · comparative prompt · soft negative

Named alongside

The products named in the same answers as MediaMath, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MediaMath was named but was not.

ProductSame answerTook the first choice insteadHead to head

The Trade Desk25 of 2712Not in the top three

Google Display & Video 36024 of 276Not in the top three

Amazon DSP22 of 270Not in the top three

StackAdapt21 of 273Not in the top three

Adobe Advertising12 of 270Not in the top three

Microsoft Invest11 of 270Not in the top three

LinkedIn Campaign Manager9 of 271Not in the top three

Adform9 of 270Not in the top three

Basis7 of 270Not in the top three

PubMatic4 of 270Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named MediaMath. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 27 answers that named MediaMath and are not a share of its labels.

Domains cited

directiveconsulting.com3

improvado.io3

admanage.ai2

getadlib.com2

inbeat.co2

smartyads.com2

taqtics.com2

vibe.co2

6sense.com1

aidigital.com1

Twenty of the twenty domain citations in answers naming MediaMath came from somebody else's page.

Pages cited

directiveconsulting.com/blog/the-top-5-programmatic-platforms-leading-the-way-in-20263

improvado.io/blog/top-programmatic-platforms3

admanage.ai/blog/programmatic-advertising-platforms2

getadlib.com/blog/top-programmatic-advertising-tools2

inbeat.co/articles/top-programmatic-advertising-platforms2

smartyads.com/blog/programmatic-advertising-platforms2

taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms2

vibe.co/blog/how-to/programmatic-advertising-platforms2

Pages are listed as the models cited them.

Names read as MediaMath

What the judge wrote, as written, with how often. The vendor table decides that these count as MediaMath; a claim can dispute any of them.

MediaMath/Basis 1

The company

MediaMath.

Website: mediamath.com
Headquarters: United States, United States
Founded: 2007

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when MediaMath's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as MediaMath, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at mediamath.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.