GTM AI Index

Index › Vendors › Yahoo DSP · September 2026 Edition

2 categories · Named, not ranked

Yahoo DSP

12Judge labels

0First choices

5Negative labels

8 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Yahoo DSP was named 3 times in Programmatic and 1 other category, where StackAdapt led with 61%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business70 of 75

under the label threshold

Mid-market70 of 96

under the label threshold

Enterprise42 of 102

under the label threshold

In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Yahoo DSP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	70 of 96	50%	2	under 10 labels · led by StackAdapt at 61%
Native and content advertising	Marketing	0%	37 of 72	0%	1	under 10 labels · led by StackAdapt at 23%

Movement

This is the first edition on this tier, so no move can be computed for Yahoo DSP yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Yahoo DSP across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative5 labelsNone

Budget-constrained1 labelNone

Scale-constrained2 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Consider Yahoo DSP if targeting US audience” GLM 4.7 FlashX · Native ads · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Usually not as deep or sophisticated as the top enterprise-first platforms” GPT-5.4 mini · Programmatic · comparative prompt · soft negative

Named alongside

The products named in the same answers as Yahoo DSP, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Yahoo DSP was named but was not.

ProductSame answerTook the first choice insteadHead to head

The Trade Desk7 of 123Not in the top three

Google Display & Video 3606 of 121Not in the top three

StackAdapt6 of 121Not in the top three

Amazon DSP6 of 120Not in the top three

Teads5 of 120Not in the top three

MGID4 of 124Not in the top three

Adobe Advertising4 of 120Not in the top three

Taboola4 of 120Not in the top three

Revcontent3 of 121Not in the top three

Google Ad Manager3 of 120Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Names read as Yahoo DSP

What the judge wrote, as written, with how often. The vendor table decides that these count as Yahoo DSP; a claim can dispute any of them.

Yahoo DSP (Gemini) 1

The company

Yahoo is the company behind Yahoo DSP.

Website: yahoo.com
Headquarters: Sunnyvale, United States
Founded: 1994

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Yahoo DSP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Yahoo DSP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at yahoo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.