Every category where a model named Taboola for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Native and content advertising	Marketing	11%	5 of 72	36%	59	criticized challenger
Programmatic and display advertising	Marketing	0%	84 of 96	100%	1	under 10 labels · led by StackAdapt at 61%
Video advertising	Marketing	0%	117 of 121	100%	1	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Taboola yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Taboola across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1	2	4
GPT-5.4 mini	0	2	2	1	5
Gemini 3.5 Flash	1	1	1	2	5
Perplexity Sonar	1	1	0	2	4
Grok 4.1 Fast	2	2	0	3	7
Mistral Small	1	1	2	1	5
DeepSeek V4 Flash	1	1	1	2	5
Llama 4 Maverick	1	1	1	0	3
Qwen 3.7 Flash	0	0	2	5	7
Kimi K2	1	2	0	3	6
GLM 4.7 FlashX	2	1	1	1	5
MiniMax M2.5	2	1	1	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct32 labelsNone

Paraphrase31 labels11

Comparative36 labels16not counted in share

Budget-constrained30 labels2

Scale-constrained19 labels4

Negative33 labels2not counted in share

First choiceAlternativeMentionNegative181 labels in all, every segment counted; 17 of the 35 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Reach: 1.4 billion unique users/month across 10,000+ premium publishers - Strength: Largest content discovery platform by recommendation volume” Mistral Small · Native ads · comparative prompt · first choice

“Taboola is the largest independent content discovery engine on the web... Unmatched Scale: Taboola offers massive reach” Gemini 3.5 Flash · Native ads · comparative prompt · first choice

“Taboola and Outbrain are the most widely used... Taboola is the biggest of all the native advertising platforms” Claude Haiku 4.5 · Native ads · comparative prompt · first choice

“Largest by reach (1.4B+ users/month, 200K+ live creatives)... Premium scale (Taboola/Outbrain)” Grok 4.1 Fast · Native ads · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Many advertisers report 100% bot traffic with 100% bounce rates ... Rating: 2.7/5 on Trustpilot (rated "Poor")” GLM 4.7 FlashX · Native ads · negative prompt · hard negative

“Smaller networks like Taboola (Trustpilot ~2.5/5, fraud/closure complaints) also flagged.” Grok 4.1 Fast · Video ads · negative prompt · hard negative

“Avoid premium platforms (Taboola, Outbrain) until you validate ROAS” Grok 4.1 Fast · Native ads · budget prompt · hard negative

“Outbrain and Taboola are the largest players, but evaluate whether their audience matches your target (they skew more consumer/publisher-focused)” Claude Haiku 4.5 · Native ads · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Taboola, over the 181 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Taboola was named but was not.

ProductSame answerTook the first choice insteadHead to head

Teads167 of 1818Not in the top three

MGID122 of 18136Not in the top three

Revcontent108 of 18117Not in the top three

StackAdapt98 of 18128Not in the top three

Nativo71 of 1812Not in the top three

TripleLift47 of 1812Not in the top three

Sharethrough30 of 1812Not in the top three

LinkedIn Sponsored Content26 of 18110Not in the top three

Meta Audience Network19 of 1813Not in the top three

Realize18 of 1811Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Taboola. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 37 of the 181 answers that named Taboola and are not a share of its labels.

Domains cited

aidigital.com21

realize.com15

business.quora.com14

guideflow.com14

nativeadvertisinginstitute.com13

smartyads.com13

outbrain.com11

taboola.comYour site11

getadlib.com10

linkedin.com10

121 of the 132 domain citations in answers naming Taboola came from somebody else's page.

Pages cited

aidigital.com/blog/native-advertising-platforms21

realize.com/marketing-hub/native-advertising-platform15

business.quora.com/marketing-advertising-resources/best-native-advertising-platforms-b2b14

guideflow.com/blog/native-advertising-software14

smartyads.com/blog/best-native-advertising-platforms12

getadlib.com/blog/best-native-advertising-platforms10

madgicx.com/blog/ad-tech-platform-for-native-advertising9

nativeadvertisinginstitute.com/blog/best-native-advertising-platforms-in-20249

Pages are listed as the models cited them.

The company

Taboola.

Website: taboola.com
Headquarters: New York City, United States
Founded: 2007
Ownership: Public, TBLA on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Taboola's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Taboola, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at taboola.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.