Small business▼−1Since September 2026: 8% → 7%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 8% in September 2026
Inside the floor by 10 pointsRank 5 of 61, unchanged
5 categories · RankedTaboola
186Judge labels
13First choices
74Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
16% in Native ads for enterprise buyers
Rank 6 of 86 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 33% of its 61 labels there were negative.
What the models named instead of Taboola →By buyer segmentStrongest at enterprise.
Small business5 of 65
6%60 labels
criticized challenger
Mid-market6 of 86
4%61 labels
criticized challenger
Enterprise3 of 79
16%55 labels
criticized challenger
In native ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Taboola for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Native and content advertising | Marketing | 4% | 6 of 86 | 33% | 61 | criticized challenger | ▼−6Since September 2026: 11% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 0% | 91 of 92 | 100% | 2 | under 10 labels · led by StackAdapt at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 117 of 135 | 100% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
| Ecommerce marketing | Marketing | 0% | 77 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | newNew since September 2026: not ranked then, 0% now. |
| Video advertising | Marketing | 0% | 110 of 114 | 100% | 1 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Taboola held within the floor in all five categories: no change cleared 11 points.
Best category · Native ads · by segment
Mid-market▼−6Since September 2026: 11% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 11% in September 2026
Inside the floor by 5 pointsRank 5 of 79, unchanged
Enterprise▲+3Since September 2026: 15% → 18%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
18%from 15% in September 2026
Inside the floor by 8 pointsRank 3 → 2 of 65
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Native ads | 11% | 5% | ▼−6Since September 2026: 11% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 6 of 86 |
| Programmatic | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 79 → 91 of 92 |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 117 of 135, unchanged |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 77 of 115, unchanged |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 106 → 110 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Taboola across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Taboola across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 1 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 4 | 6 |
| Perplexity Sonar | 1 | 1 | 2 | 1 | 5 |
| Grok 4.20 | 1 | 1 | 2 | 2 | 6 |
| Mistral Small | 0 | 1 | 3 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 1 | 1 | 2 | 6 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 2 | 0 | 4 | 8 |
| Kimi K2 | 2 | 1 | 0 | 2 | 5 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 3 | 6 |
| MiniMax M2.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-6 Luna | 0 | 1 | 1 | 2 | 4 |
| Muse Glimmer 30B | 1 | 2 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labelsNone
Paraphrase35 labels7
Comparative41 labels20not counted in share
Budget-constrained29 labels4
Scale-constrained14 labels2
Negative42 labels3not counted in share
First choiceAlternativeMentionNegative186 labels in all, every segment counted; 13 of the 36 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“"Best all-round reach: Taboola, through its Realize platform—450 billion recommendations a month, and the deepest, most liquid auction on the open web."” Muse Glimmer 30B · Native ads · comparative prompt · first choice
“Best for: Massive reach, brand awareness, large-scale campaigns ... Deepest liquidity in the open web, massive scale” Kimi K2 · Native ads · comparative prompt · first choice
“The undisputed leader in sheer volume and liquidity... If your goal is volume, start with Taboola or Teads.” Qwen 3.7 Flash · Native ads · comparative prompt · first choice
“Want to drive readers to articles, landing pages, or content on the open web? Use Taboola or Outbrain.” GPT-5.4 mini · Native ads · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms like Taboola, Outbrain, Revcontent, and PropellerAds ... they are notorious” Qwen 3.7 Flash · Video ads · negative prompt · hard negative
“Avoid the "big two" (Taboola/Outbrain)” Kimi K2 · Native ads · budget prompt · hard negative
“Taboola served 61.1% of all problematic native ads analyzed ... While Taboola is safe for massive brands with strict compliance teams, if you are a smaller advertiser, you risk your brand” GLM 4.7 FlashX · Native ads · negative prompt · soft negative
“Why be cautious: While these networks boast massive reach, they have historically been associated with sensationalist clickbait and low-quality advertisers.” Gemini 3.5 Flash · Content marketing · negative prompt · soft negative
Named alongside
The products named in the same answers as Taboola, over the 186 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Taboola was named but was not.ShowHide
Named alongside
The products named in the same answers as Taboola, over the 186 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Taboola was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Taboola. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 174 of the 186 answers that named Taboola and are not a share of its labels.
Domains cited
aidigital.com96
madgicx.com82
guideflow.com74
g2.com56
realize.com51
smartyads.com49
admetrics.io48
openadlibrary.com42
business.quora.com40
zigpoll.com40
578 of the 578 domain citations in answers naming Taboola came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
taboola.com is not in Google's top ten for any of the category's searches. In the answers, Taboola takes 4% of first choices and StackAdapt takes 41%.ShowHide
Search and answers
taboola.com is not in Google's top ten for any of the category's searches. In the answers, Taboola takes 4% of first choices and StackAdapt takes 41%.
ShowHideIn search
Google, US estimatesPosition for “native advertising platform”
–
not in the top ten
Position for “best native advertising platform”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“taboola”)
- AI search demand for its name, est.
- 501 a month
- Organic visits to its site
- about 11,072 a month
- Searches its site ranks for
- 1,402 · 127 in the top three
- Sites linking to it
- 28,546
- Paid Google search
- 2 searches its ads show for, about 7 clicks and $336 a month (estimate)
In answers
This editionShare of first choices
4%
rank 6 of 86 in native ads
Segment leader
41%
StackAdapt
- First choices
- 13 across its categories
- Named in
- 186 answers
- Its own site cited
- in 174 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on taboola.com
4,341
subdomains included
Content
1,452
counted in the table below
Documentation
0
Product · Integration
13 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 936 | 3 | 2026-09-23 | Video ads, Mobile apps | |
| Case study | 469 | 1 | 2026-08-12 | ||
| Report or ebook | 24 | undated | |||
| Template or tool | 11 | undated | |||
| Blog | 8 | 1 | 2026-07-27 | ||
| Conference or event | 2 | undated | |||
| Webinar or virtual event | 1 | 0 | 2020-07-08 | ||
| Glossary or explainer | 1 | 0 | 2025-03-27 |
Most recent
- 2026-09-23Taboola %e6%8e%a8%e5%87%ba realize id%ef%bc%8c%e8%a7%a3%e6%b1%ba%e8%b3%87%e6%96%99%e7%a2%8e%e7%89%87%e5%8c%96%e6%8c%91%e news or press
- 2026-09-22Realizeid news or press
- 2026-09-18Dianomi news or press
- 2026-08-12Huffpost uk case study
- 2026-07-27Increase brand awareness today blog
- 2026-06-30Minor hotels case study
How it is countedHide how it is counted
Every page taboola.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Taboola
What the judge wrote, as written, with how often. The vendor table decides that these count as Taboola; a claim can dispute any of them.
Taboola (Realize) 2Taboola (Realize Platform) 1
Follow Taboola
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Taboola.ShowHide
The company
Taboola.
ShowHideOn record
Wikidata- Website
- taboola.com
- Headquarters
- New York City, United States
- Founded
- 2007
- Ownership
- Public, TBLA on Nasdaq
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Performance advertising technology that delivers measurable outcomes.
- For
- Advertisers
- Customers named
- eToroBosch Home GermanyHyundaiLifeboostAustria TourismSegmentaMercedes-BenzNissan
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Taboola's own pages state, read September 28, 2026: taboola.com, taboola.com/policies/platform-terms-of-service, taboola.com/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Taboola's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Taboola, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Taboola by email, built from the raw record of the edition. It shows:
- where Taboola is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Taboola, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.