Every category where a model named Teads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Native and content advertising	Marketing	14%	3 of 72	23%	70	accepted challenger
Video advertising	Marketing	0%	41 of 121	0%	3	under 10 labels · led by StackAdapt at 24%
Programmatic and display advertising	Marketing	0%	93 of 96	100%	2	under 10 labels · led by StackAdapt at 61%

Movement

This is the first edition on this tier, so no move can be computed for Teads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Teads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	2	1	5
GPT-5.4 mini	2	1	1	1	5
Gemini 3.5 Flash	1	2	2	2	7
Perplexity Sonar	2	3	1	2	8
Grok 4.1 Fast	1	1	2	3	7
Mistral Small	1	3	1	2	7
DeepSeek V4 Flash	0	4	2	3	9
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	2	3	1	6
Kimi K2	1	3	0	2	6
GLM 4.7 FlashX	0	0	5	1	6
MiniMax M2.5	0	3	4	0	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct37 labels1

Paraphrase32 labels8

Comparative51 labels7not counted in share

Budget-constrained31 labels1

Scale-constrained23 labels3

Negative36 labels1not counted in share

First choiceAlternativeMentionNegative210 labels in all, every segment counted; 13 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend starting with Outbrain Engage for both native advertising and content recommendation widgets” Mistral Small · Native ads · paraphrase prompt · first choice

“If I had to pick one default recommendation for B2B, I’d lean Outbrain for lead-gen/content-driven campaigns” GPT-5.4 mini · Native ads · paraphrase prompt · first choice

“Teads offers a cleaner, more brand-safe user experience. It provides a full-funnel approach” Gemini 3.5 Flash · Native ads · comparative prompt · first choice

“If native is your *only* channel, test Outbrain or Taboola for content discovery.” Kimi K2 · Native ads · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Avoid on a Tight Budget: Outbrain... Running ads with less than this often yields poor results.” Gemini 3.5 Flash · Native ads · budget prompt · hard negative

“Avoid Taboola, Outbrain (now Teads), StackAdapt, and other premium platforms” DeepSeek V4 Flash · Native ads · budget prompt · hard negative

“Avoid premium platforms (Taboola, Outbrain) until you validate ROAS” Grok 4.1 Fast · Native ads · budget prompt · hard negative

“Avoid if brand safety is key; whitelist aggressively if testing.” Grok 4.1 Fast · Native ads · negative prompt · hard negative

Named alongside

The products named in the same answers as Teads, over the 185 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Teads was named but was not.

ProductSame answerTook the first choice insteadHead to head

Taboola167 of 18521Not in the top three

MGID119 of 18532Compare →

Revcontent110 of 18517Not in the top three

StackAdapt109 of 18534Compare →

Nativo74 of 1852Not in the top three

TripleLift51 of 1852Not in the top three

Sharethrough33 of 1852Not in the top three

LinkedIn Sponsored Content28 of 18513Not in the top three

The Trade Desk22 of 1855Not in the top three

Realize16 of 1851Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Teads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 37 of the 185 answers that named Teads and are not a share of its labels.

Domains cited

aidigital.com20

business.quora.com14

guideflow.com14

nativeadvertisinginstitute.com13

realize.com13

smartyads.com13

getadlib.com11

linkedin.com10

madgicx.com10

outbrain.com10

128 of the 128 domain citations in answers naming Teads came from somebody else's page.

Pages cited

aidigital.com/blog/native-advertising-platforms20

business.quora.com/marketing-advertising-resources/best-native-advertising-platforms-b2b14

guideflow.com/blog/native-advertising-software13

realize.com/marketing-hub/native-advertising-platform13

smartyads.com/blog/best-native-advertising-platforms11

getadlib.com/blog/best-native-advertising-platforms10

nativeadvertisinginstitute.com/blog/best-native-advertising-platforms-in-20249

ads.life360.com/newsroom/the-top-native-advertising-platforms-that-advertisers-and-publish8

Pages are listed as the models cited them.

Names read as Teads

What the judge wrote, as written, with how often. The vendor table decides that these count as Teads; a claim can dispute any of them.

Outbrain 41Outbrain (now Teads) 4Outbrain/Teads 2Teads (formerly Outbrain) 2Outbrain (by Teads) 1Outbrain (now integrated with Teads) 1Outbrain (now part of Teads) 1Teads (Outbrain) 1Teads (ex-Outbrain) 1Teads (incorporating Outbrain) 1

The company

Q28872999 is the company behind Teads.

Website: teads.com
Headquarters: New York City, United States
Founded: 2005

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Teads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Teads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at teads.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.