Every category where a model named Sharethrough for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Native and content advertising	Marketing	2%	7 of 86	0%	15	accepted challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Sharethrough held within the floor in its one category: no change cleared 11 points.

Best category · Native ads · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 17 → 9 of 61

Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 9 pointsRank 15 → 7 of 79

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 19 of 65, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Native ads	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 15 → 7 of 86

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Sharethrough across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	1	0	1
Grok 4.20	1	2	0	3
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	0	2	2
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase1 labelNone

Comparative20 labels1not counted in share

Budget-constrained8 labelsNone

Scale-constrained5 labels1

Negative8 labels1not counted in share

First choiceAlternativeMentionNegative47 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“prioritize platforms like StackAdapt (omnichannel) or Sharethrough (brand-safe in-feed) per recent analyses” Grok 4.20 · Native ads · scale prompt · first choice

“Leverage TripleLift or Sharethrough to dynamically transform standard assets into native formats” Gemini 3.5 Flash · Native ads · comparative prompt · alternative

“If your goal is premium brand perception and engagement, consider Sharethrough or Nativo.” Qwen 3.7 Flash · Native ads · comparative prompt · alternative

“Reputable alternatives (fewer complaints): Outbrain, Taboola (with controls), Sharethrough.” Grok 4.20 · Native ads · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Sharethrough, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sharethrough was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Teads44 of 479Compare →

Taboola42 of 4715Compare →

Nativo35 of 471Not among the top eight

MGID27 of 476Compare →

Revcontent27 of 476Compare →

StackAdapt22 of 475Compare →

TripleLift21 of 470Not among the top eight

Yahoo Gemini9 of 470Not among the top eight

LinkedIn Sponsored Content8 of 472Compare →

The Trade Desk7 of 472Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sharethrough. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 47 answers that named Sharethrough and are not a share of its labels.

Domains cited

aidigital.com31

madgicx.com28

realize.com25

guideflow.com23

zigpoll.com23

admetrics.io19

g2.com18

smartyads.com17

us.fitgap.com14

openadlibrary.com13

211 of the 211 domain citations in answers naming Sharethrough came from somebody else's page.

Pages cited

aidigital.com/blog/native-advertising-platforms29

madgicx.com/blog/ad-tech-platform-for-native-advertising28

guideflow.com/blog/native-advertising-software23

realize.com/marketing-hub/native-advertising-platform23

admetrics.io/post/native-ads-platforms17

zigpoll.com/content/how-can-we-optimize-user-engagement-and-conversion-rates-across-multip15

smartyads.com/blog/best-native-advertising-platforms13

stateofdigitalpublishing.com/digital-platform-tools/best-native-ad-networks12

Pages are listed as the models cited them.

Search and answers

sharethrough.com is not in Google's top ten for any of the category's searches. In the answers, Sharethrough takes 2% of first choices and StackAdapt takes 41%.

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In search

Google, US estimates

Position for “native advertising platform”

–

not in the top ten

Position for “best native advertising platform”

–

not in the top ten

Searches for its name, Google: 480 a month (“sharethrough”)
AI search demand for its name, est.: 24 a month
Organic visits to its site: about 876 a month
Searches its site ranks for: 125 · 27 in the top three
Sites linking to it: 6,031
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 7 of 86 in native ads

Segment leader

41%

StackAdapt

First choices: 1 across its categories
Named in: 47 answers
Its own site cited: in 46 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sharethrough.com

604

subdomains included

Content

448

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days
Blog	214	undated
Case study	132	undated
Conference or event	67	undated
News or press	23	undated
Report or ebook	3	undated
Comparison	3	undated
Template or tool	3	undated
Webinar or virtual event	1	undated
Glossary or explainer	1	undated
Podcast or video	1	undated

How it is countedHide how it is counted

Every page sharethrough.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sharethrough

What the judge wrote, as written, with how often. The vendor table decides that these count as Sharethrough; a claim can dispute any of them.

Equativ / Sharethrough 1

Follow Sharethrough

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sharethrough is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Human-Centric Programmatic Advertising
sharethrough.com
For: Advertisers and publishers
sharethrough.com
Certifications: Scope3’s Climate Shield CertifiedAd Net Zero Active MemberSBTi Approved (Net-Zero Emissions by 2030)
Customers named: OMD UKBMW CanadaHavas MediaFreestarCafeMediaBidtellectAir Canada VacationsAmnet Programmatic Experts
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Sharethrough's own pages state, read October 5, 2026: sharethrough.com, sharethrough.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sharethrough's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sharethrough, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sharethrough by email, built from the raw record of the edition. It shows:

where Sharethrough is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sharethrough, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.