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Index › Marketing › Native ads › MGID vs Sharethrough
Native and content advertising · October 2026 Edition

MGID vs Sharethrough

Zero of fourteen models named MGID first on the direct prompt; zero named Sharethrough. MGID was named by fourteen of the fourteen models and Sharethrough by ten and MGID carries 46 labels and Sharethrough 15, so the shares are not directly comparable.

MGID

criticized challenger

Named in two categories this edition.

Sharethrough

accepted challenger

Named in one category this edition.

First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate30%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 9; printed, not drawn.
Labels4615A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, MGID reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in twelve of the fourteen direct answers. StackAdapt vs MGID · StackAdapt vs Sharethrough · Revcontent vs MGID

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the native and content advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MGIDFirst choices, of fourteen modelsSharethrough
Direct001 against MGID
Paraphrase002 against MGID
Comparative00
Budget-constrained60
Scale-constrained01
Negative0011 against MGID
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, MGID and Sharethrough were named in the same answer twenty-seven times, of the 112 answers naming MGID and the 47 naming Sharethrough. In those answers Sharethrough took the first choice three times and MGID six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where MGID and Sharethrough stood in it.
ModelDirectSHParaphraseSHComparativeSHBudget-constrainedSHScale-constrainedSHNegativeSH
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 FlashSH
Perplexity SonarSH
Grok 4.1 FastSHSHSH
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 FlashSH
Kimi K2SH
GLM 4.7 FlashXSHSH
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
MGIDSH Sharethrough first choice named as an alternative argued againstblank: not namedEach cell is one answer, MGID on the left and Sharethrough on the right.

The direct prompt

The plain question, one answer per model, grouped by where MGID and Sharethrough stood in it.

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastStackAdapt alternatives: Sharethrough, Taboola, Teads

Neither was named

13 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5StackAdapt alternatives: LinkedIn Sponsored Content, Teads
GPT-5.4 miniStackAdapt alternatives: AdRoll ABM, Demandbase, Microsoft Advertising Audience Ads
Gemini 3.5 FlashLinkedIn Sponsored Content alternatives: 6sense, AdLib, Basis, Demandbase, Dianomi
Perplexity SonarStackAdapt alternatives: Taboola
Mistral SmallStackAdapt
DeepSeek V4 FlashStackAdapt alternatives: LinkedIn Sponsored Content, NetLine, ViB
Llama 4 MaverickStackAdapt alternatives: Abmatic AI, Demandbase
Qwen 3.7 FlashStackAdapt alternatives: Raptive, Simpli.fi, Taboola, Teads
Kimi K2StackAdapt alternatives: LinkedIn Sponsored Content, Taboola, Teads
GLM 4.7 FlashXStackAdapt alternatives: LinkedIn Sponsored Content, Microsoft Advertising
MiniMax M2.5StackAdapt alternatives: LinkedIn Sponsored Content, Microsoft Advertising, SmartyAds DSP
GPT-6 LunaLinkedIn Sponsored Content alternatives: AdRoll ABM
Muse Glimmer 30BStackAdapt alternatives: Taboola / Realize, Teads

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
MGID leads by twenty-nine points.
MGID29%#1 of 8
Sharethrough0%#7 of 8
The full small business standing →
Mid-marketThe figures above
MGID leads by ten points.
MGID12%#3 of 9
Sharethrough2%#7 of 9
The full mid-market standing →
Enterprise
MGID leads by two points.
MGID2%#8 of 10
Sharethrough0%#10 of 10
The full enterprise standing →

What the models said about MGID

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“What I'd Avoid or Use with Caution - MGID – Heavy entertainment/clickbait inventory” DeepSeek V4 Flash · paraphrase prompt · hard negative
“High-volume, low-CPC affiliate-style networks such as MGID and RichAds: ... they can need substantial filtering to avoid invalid traffic and low-quality placements.” Perplexity Sonar · negative prompt · soft negative
“Many advertisers limit MGID, Revcontent and similar performance networks to direct-response use cases with strict creative compliance” Muse Glimmer 30B · negative prompt · soft negative
“For the tightest budget, MGID appears to be the best starting point due to its lower CPCs and accessibility for beginners.” MiniMax M2.5 · budget prompt · first choice
“The Overall Best Choice: MGID ... most accessible and cost-effective native ad network for small businesses” Gemini 3.5 Flash · budget prompt · first choice
“MGID stands out as the best native advertising platform for companies with a limited budget.” Grok 4.1 Fast · budget prompt · first choice

What the models said about Sharethrough

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“prioritize platforms like StackAdapt (omnichannel) or Sharethrough (brand-safe in-feed) per recent analyses” Grok 4.1 Fast · scale prompt · first choice
“Leverage TripleLift or Sharethrough to dynamically transform standard assets into native formats” Gemini 3.5 Flash · comparative prompt · alternative
“If your goal is premium brand perception and engagement, consider Sharethrough or Nativo.” Qwen 3.7 Flash · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.