Taboola vs Sharethrough
Zero of fourteen models named Taboola first on the direct prompt; zero named Sharethrough. Taboola was named by fourteen of the fourteen models and Sharethrough by ten and Taboola carries 61 labels and Sharethrough 15, so the shares are not directly comparable.
New York City, United States, founded 2007. Named in five categories this edition.
Sharethrough
accepted challengerNamed in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the native and content advertising page.
By framing
TaboolaFirst choices, of fourteen modelsSharethroughAcross every category in the October 2026 Edition, Taboola and Sharethrough were named in the same answer forty-two times, of the 186 answers naming Taboola and the 47 naming Sharethrough. In those answers Sharethrough took the first choice three times and Taboola fifteen.
Every model, every framing
| Model | DirectSH | ParaphraseSH | ComparativeSH | Budget-constrainedSH | Scale-constrainedSH | NegativeSH |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | SH | | | ||
| Perplexity Sonar | | SH | | |||
| Grok 4.1 Fast | SH | | | SH | SH | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | SH | | | |
| Kimi K2 | | | | SH | | |
| GLM 4.7 FlashX | | SH | SH | | | |
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
TaboolaSH Sharethrough first choice named as an alternative argued againstblank: not namedEach cell is one answer, Taboola on the left and Sharethrough on the right.The direct prompt
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Taboola16%#3 of 10What the models said about Taboola
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Avoid the "big two" (Taboola/Outbrain)” Kimi K2 · budget prompt · hard negative
“Taboola served 61.1% of all problematic native ads analyzed ... While Taboola is safe for massive brands with strict compliance teams, if you are a smaller advertiser, you risk your brand” GLM 4.7 FlashX · negative prompt · soft negative
“"Best all-round reach: Taboola, through its Realize platform—450 billion recommendations a month, and the deepest, most liquid auction on the open web."” Muse Glimmer 30B · comparative prompt · first choice
“Best for: Massive reach, brand awareness, large-scale campaigns ... Deepest liquidity in the open web, massive scale” Kimi K2 · comparative prompt · first choice
“The undisputed leader in sheer volume and liquidity... If your goal is volume, start with Taboola or Teads.” Qwen 3.7 Flash · comparative prompt · first choice
What the models said about Sharethrough
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“prioritize platforms like StackAdapt (omnichannel) or Sharethrough (brand-safe in-feed) per recent analyses” Grok 4.1 Fast · scale prompt · first choice
“Leverage TripleLift or Sharethrough to dynamically transform standard assets into native formats” Gemini 3.5 Flash · comparative prompt · alternative
“If your goal is premium brand perception and engagement, consider Sharethrough or Nativo.” Qwen 3.7 Flash · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.