LinkedIn Sponsored Content vs Sharethrough
Two of fourteen models named LinkedIn Sponsored Content first on the direct prompt; zero named Sharethrough. LinkedIn Sponsored Content was named by eleven of the fourteen models and Sharethrough by ten and LinkedIn Sponsored Content carries 19 labels and Sharethrough 15, so the shares are not directly comparable.
By LinkedIn, Sunnyvale, United States, founded 2002. Named in one category this edition.
Sharethrough
accepted challengerNamed in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the native and content advertising page.
By framing
LinkedIn Sponsored ContentFirst choices, of fourteen modelsSharethroughAcross every category in the October 2026 Edition, LinkedIn Sponsored Content and Sharethrough were named in the same answer eight times, of the 60 answers naming LinkedIn Sponsored Content and the 47 naming Sharethrough. In those answers Sharethrough took the first choice zero times and LinkedIn Sponsored Content two.
Every model, every framing
| Model | DirectSH | ParaphraseSH | ComparativeSH | Budget-constrainedSH | Scale-constrainedSH | NegativeSH |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | SH | ||||
| Perplexity Sonar | | SH | ||||
| Grok 4.1 Fast | SH | SH | SH | |||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | SH | |||||
| Kimi K2 | | | SH | |||
| GLM 4.7 FlashX | | SH | SH | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B |
LinkedIn Sponsored ContentSH Sharethrough first choice named as an alternative argued againstblank: not namedEach cell is one answer, LinkedIn Sponsored Content on the left and Sharethrough on the right.The direct prompt
LinkedIn Sponsored Content first, Sharethrough not the choice
2 of 14 modelsSharethrough was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
LinkedIn Sponsored Content21%#3 of 8LinkedIn Sponsored Content10%#4 of 9LinkedIn Sponsored Content20%#1 of 10What the models said about LinkedIn Sponsored Content
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Start with LinkedIn Sponsored Content for your primary native ads effort since it offers the best B2B targeting and highest intent.” MiniMax M2.5 · paraphrase prompt · first choice
“StackAdapt and LinkedIn Sponsored Content are often the top recommendations” Mistral Small · paraphrase prompt · first choice
“I'd start with LinkedIn Sponsored Content... use LinkedIn as the main B2B channel” GPT-6 Luna · paraphrase prompt · first choice
What the models said about Sharethrough
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“prioritize platforms like StackAdapt (omnichannel) or Sharethrough (brand-safe in-feed) per recent analyses” Grok 4.1 Fast · scale prompt · first choice
“Leverage TripleLift or Sharethrough to dynamically transform standard assets into native formats” Gemini 3.5 Flash · comparative prompt · alternative
“If your goal is premium brand perception and engagement, consider Sharethrough or Nativo.” Qwen 3.7 Flash · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.