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Native and content advertising · October 2026 Edition

Teads vs Sharethrough

Zero of fourteen models named Teads first on the direct prompt; zero named Sharethrough. Teads was named by fourteen of the fourteen models and Sharethrough by ten and Teads carries 74 labels and Sharethrough 15, so the shares are not directly comparable.

Teads

accepted challenger

By Q28872999, New York City, United States, founded 2005. Named in four categories this edition.

Sharethrough

accepted challenger

Named in one category this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 9; printed, not drawn.
Labels7415A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Teads reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in twelve of the fourteen direct answers. StackAdapt vs Teads · StackAdapt vs Sharethrough · Revcontent vs Teads

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the native and content advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
TeadsFirst choices, of fourteen modelsSharethrough
Direct003 against Teads
Paraphrase102 against Teads
Comparative50
Budget-constrained105 against Teads
Scale-constrained01
Negative106 against Teads
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Teads and Sharethrough were named in the same answer forty-four times, of the 198 answers naming Teads and the 47 naming Sharethrough. In those answers Sharethrough took the first choice three times and Teads nine.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Teads and Sharethrough stood in it.
ModelDirectSHParaphraseSHComparativeSHBudget-constrainedSHScale-constrainedSHNegativeSH
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 FlashSH
Perplexity SonarSH
Grok 4.1 FastSHSHSH
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 FlashSH
Kimi K2SH
GLM 4.7 FlashXSHSH
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
TeadsSH Sharethrough first choice named as an alternative argued againstblank: not namedEach cell is one answer, Teads on the left and Sharethrough on the right.

The direct prompt

The plain question, one answer per model, grouped by where Teads and Sharethrough stood in it.

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5StackAdapt alternatives: LinkedIn Sponsored Content, Teads
Grok 4.1 FastStackAdapt alternatives: Sharethrough, Taboola, Teads
Qwen 3.7 FlashStackAdapt alternatives: Raptive, Simpli.fi, Taboola, Teads
Kimi K2StackAdapt alternatives: LinkedIn Sponsored Content, Taboola, Teads
Muse Glimmer 30BStackAdapt alternatives: Taboola / Realize, Teads

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniStackAdapt alternatives: AdRoll ABM, Demandbase, Microsoft Advertising Audience Ads
Gemini 3.5 FlashLinkedIn Sponsored Content alternatives: 6sense, AdLib, Basis, Demandbase, Dianomi
Perplexity SonarStackAdapt alternatives: Taboola
Mistral SmallStackAdapt
DeepSeek V4 FlashStackAdapt alternatives: LinkedIn Sponsored Content, NetLine, ViB
Llama 4 MaverickStackAdapt alternatives: Abmatic AI, Demandbase
GLM 4.7 FlashXStackAdapt alternatives: LinkedIn Sponsored Content, Microsoft Advertising
MiniMax M2.5StackAdapt alternatives: LinkedIn Sponsored Content, Microsoft Advertising, SmartyAds DSP
GPT-6 LunaLinkedIn Sponsored Content alternatives: AdRoll ABM

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Teads leads by four points.
Teads4%#6 of 8
Sharethrough0%#7 of 8
The full small business standing →
Mid-marketThe figures above
Teads leads by two points.
Teads4%#5 of 9
Sharethrough2%#7 of 9
The full mid-market standing →
Enterprise
Teads leads by eight points.
Teads8%#5 of 10
Sharethrough0%#10 of 10
The full enterprise standing →

What the models said about Teads

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Avoid the "big two" (Taboola/Outbrain)” Kimi K2 · budget prompt · hard negative
“be very careful reading Taboola or Outbrain agreements. They historically include aggressive exclusivity clauses and auto-renewal traps.” Gemini 3.5 Flash · negative prompt · soft negative
“Reputable alternatives (fewer complaints): Outbrain, Taboola (with controls), Sharethrough.” Grok 4.1 Fast · negative prompt · first choice
“Best for: Performance marketing, content-driven brands, premium publisher environments” Kimi K2 · comparative prompt · first choice
“Choose Taboola or Outbrain if you want scale and mainstream publisher reach” Perplexity Sonar · comparative prompt · first choice

What the models said about Sharethrough

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“prioritize platforms like StackAdapt (omnichannel) or Sharethrough (brand-safe in-feed) per recent analyses” Grok 4.1 Fast · scale prompt · first choice
“Leverage TripleLift or Sharethrough to dynamically transform standard assets into native formats” Gemini 3.5 Flash · comparative prompt · alternative
“If your goal is premium brand perception and engagement, consider Sharethrough or Nativo.” Qwen 3.7 Flash · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.