Native and content advertising for enterprise buyers
Asked as “native advertising platform”, and as “content recommendation and native ads network”, on behalf of an enterprise B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07S08
09
10Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01StackAdapt15%
StackAdapt15%02Taboola15%
Taboola15%03LinkedIn Sponsored Content15%
LinkedIn Sponsored Content15%04Teads9%
Teads9%05Demandbase4%
Demandbase4%06Nativo2%
Nativo2%07TripleLift2%
TripleLift2%08Sharethrough0%
09MGID0%
MGID0%10Revcontent0%
Revcontent0%02What they warned about
Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
MGID40%
12 of 30 labels negative · 8 of 12 models · 6 hard negative
“the native platforms to be most **cautious about** are the ones known for **weaker traffic quality, limited controls, or mixed publisher quality**—especially **MGID**” Perplexity Sonar, negative prompt
Revcontent40%
10 of 25 labels negative · 8 of 12 models · 4 hard negative
“Highest reported incidence of fraud and bot traffic among major native networks.” DeepSeek V4 Flash, negative prompt
Taboola24%
13 of 55 labels negative · 7 of 12 models · 2 hard negative
“Outbrain and Taboola ... they have faced significant criticism for feeding content to low-quality, sensationalist websites” Qwen 3.7 Flash, negative prompt
Teads19%
12 of 64 labels negative · 7 of 12 models · 2 hard negative
“large enterprises should exercise extreme caution with—or actively avoid—the following native advertising platforms” Qwen 3.7 Flash, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 210 links across 110 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
11 answers · 17 citations · 2 models
vendor site · Guideflow7 answers · 7 citations · 2 models
vendor site · Realize7 answers · 7 citations · 2 models
vendor site · LinkedIn6 answers · 6 citations · 3 models
6 answers · 6 citations · 2 models
vendor site · Madgicx5 answers · 6 citations · 2 models
vendor site · Taboola5 answers · 6 citations · 2 models
vendor site · TrustRadius4 answers · 6 citations · 1 model
4 answers · 5 citations · 1 model
vendor site · Quora4 answers · 4 citations · 2 models
vendor site · Improvado4 answers · 4 citations · 2 models
vendor site · SmartyAds4 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
10 answers · 2 models
7 answers · 2 models
7 answers · 2 models
6 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
3 answers · 1 model
3 answers · 1 model
3 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best native advertising platform for an enterprise B2B company?”Paraphrase“Which content recommendation and native ads network would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade native advertising platforms and how do they differ?”Budget-constrained“What is the best native advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a native advertising platform. What should we look at?”Negative“Which native advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5StackAdaptLinkedIn Sponsored ContentChangedno first choiceThe Trade Deskno first choicenothing named
Two alternatives
6sense, The Trade DeskTwo alternatives
Taboola, TeadsFour alternatives
Amazon DSP, Epom, Taboola, TeadsGPT-5.4 miniLinkedIn Sponsored ContentOutbrain AmplifyChangedTaboolaTaboolano first choicenothing named
Two alternatives
Taboola, TeadsOne alternative
TaboolaFour alternatives
Nativo, Sharethrough, Teads, TripleLiftOne alternative
MGIDGemini 3.5 FlashStackAdapt6sense, DemandbaseChangedagainst: Taboola, Teadsno first choiceBrax, Kevelagainst: The Trade Deskno first choiceagainst: Adkeeper, Content.ad, MGID, Revcontent, Taboola, Teads
Five alternatives
6sense, Demandbase, Dianomi, LinkedIn Campaign Manager, NativoFour alternatives
Dianomi, LinkedIn Sponsored Content, Nativo, StackAdaptTwo alternatives
AdGlare, EpomPerplexity SonarLinkedIn Campaign ManagerLinkedIn Sponsored Content, TaboolaChangedTaboolaAdLib, StackAdaptagainst: Nativo, Taboola, Teadsno first choiceagainst: MGID, Revcontent, Taboola, Teads
Five alternatives
Abmatic AI, Demandbase, Nativo, Taboola, TeadsTwo alternatives
MGID, TeadsSix alternatives
AdLib, Nativo, Realize, StackAdapt, Teads, TripleLiftGrok 4.1 FastLinkedIn Sponsored ContentTaboolaChangedTaboola, Teadsagainst: MGIDTaboolaagainst: MGID, Revcontentno first choiceagainst: MGID, Revcontent
Four alternatives
Nativo, StackAdapt, Taboola, TeadsOne alternative
TeadsOne alternative
StackAdaptTwo alternatives
StackAdapt, TeadsMistral SmallLinkedIn Sponsored ContentMutiny, TeadsChangedStackAdapt, TaboolaAdLibno first choiceagainst: MGID, Revcontent, RichAds, Taboola, Teads
Four alternatives
Nativo, StackAdapt, Taboola, TeadsFive alternatives
Adobe Target, Bloomreach, Dynamic Yield, MGID, TaboolaFour alternatives
MGID, Nativo, Teads, TripleLiftTwo alternatives
MGID, RevcontentDeepSeek V4 FlashStackAdaptagainst: MGID, TaboolaTeadsChangedTaboola, TeadsSkaiagainst: MGID, Revcontent, Smartly, Taboola / Realize, TeadsTaboola, Teadsagainst: MGID, Newsbreak, Revcontent, Taboola, Teads
Three alternatives
Demandbase, Dianomi, TeadsSix alternatives
Folloze, LinkedIn Sponsored Content, Mutiny, PathFactory, StackAdapt, TaboolaFive alternatives
MGID, Nativo, Sharethrough, StackAdapt, TripleLiftOne alternative
StackAdaptTwo alternatives
AdLib, NativoLlama 4 MaverickAbmatic AITaboolaChangedno first choiceAdLibNativo, TripleLiftnothing named
Three alternatives
Demandbase, LinkedIn Campaign Manager, TaboolaTwo alternatives
Revcontent, TeadsThree alternatives
Adobe Real-Time CDP, Salesforce Marketing Cloud, SuperCool AI WorkspaceQwen 3.7 FlashStackAdaptagainst: MGID, Revcontent, TaboolaTaboola, TeadsChangedTaboolaAdLibagainst: Google AdSense, Meta Audience Networkno first choiceagainst: Adobe, Amazon DSP, Criteo, Google Display & Video 360, Magnite, Microsoft Invest, PubMatic, Taboola, Teads
Two alternatives
Nativo, TeadsOne alternative
RevcontentSix alternatives
MGID, Nativo, Realize, Revcontent, StackAdapt, TeadsTwo alternatives
Epom, TeadsKimi K2LinkedIn Sponsored Contentagainst: Taboola, TeadsLinkedIn Campaign ManagerChangedTaboolaStackAdaptagainst: Taboola, TeadsStackAdapt, The Trade Deskagainst: MGID, Revcontent, Taboola, Teads
Three alternatives
6sense, Demandbase, StackAdaptFive alternatives
6sense, AdRoll ABM, Demandbase, EveryoneSocial, SociabbleSeven alternatives
Life360 Ads, MGID, Nativo, Revcontent, StackAdapt, Teads, TripleLiftTwo alternatives
Nativo, TripleLiftTwo alternatives
Taboola, TeadsGLM 4.7 FlashXLinkedIn Campaign ManagerLinkedIn Sponsored ContentChangedno first choiceGoogle Display & Video 360, The Trade Deskagainst: Adobe Advertisingno first choiceagainst: AdNow, MGID, Revcontent, RevenueHits, Taboola, Teads
Four alternatives
6sense, Demandbase, Taboola, TeadsThree alternatives
StackAdapt, Taboola, TeadsSix alternatives
Amazon DSP, Life360 Ads, Sharethrough, StackAdapt, Taboola, TripleLiftMiniMax M2.5DemandbaseLinkedIn Sponsored Content, TaboolaChangedStackAdaptDV360, StackAdapt, The Trade Deskno first choicenothing named
Four alternatives
Nativo, StackAdapt, Taboola, TeadsThree alternatives
NetLine, StackAdapt, ViBOne alternative
TeadsOne alternative
TripleLiftBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:11 | yes | 7 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:30 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:37 | yes | 18 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:12 | yes | 19 | 6 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 05:02 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 05:03 | yes | 0 | 10 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:25 | yes | 0 | 19 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:57 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:52 | yes | 0 | 48 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:56 | yes | 0 | 35 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:43 | yes | 0 | 112 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:10 | yes | 0 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:54 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:25 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:38 | yes | 19 | 25 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 00:31 | yes | 20 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 03:34 | yes | 0 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:20 | yes | 0 | 10 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:45 | yes | 0 | 50 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:26 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:01 | no | 0 | 48 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:12 | yes | 0 | 42 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:32 | yes | 0 | 18 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:19 | yes | 0 | 34 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:06 | yes | 17 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:42 | yes | 5 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 05:04 | yes | 27 | 34 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 02:24 | yes | 20 | 9 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 23:55 | yes | 0 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:15 | yes | 0 | 17 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 00:11 | yes | 0 | 25 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:20 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:59 | yes | 0 | 39 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:40 | yes | 0 | 62 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:16 | yes | 0 | 37 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:24 | yes | 0 | 14 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:27 | yes | 12 | 11 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:19 | yes | 3 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:40 | yes | 15 | 37 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:16 | yes | 20 | 5 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 03:07 | yes | 0 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:03 | yes | 0 | 7 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:26 | yes | 0 | 39 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:57 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:45 | yes | 0 | 89 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:23 | yes | 0 | 75 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:12 | yes | 0 | 40 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:17 | yes | 0 | 46 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:37 | yes | 23 | 13 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:15 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:42 | no | 0 | 15 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-14 23:46 | yes | 20 | 8 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 23:55 | yes | 0 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:42 | no | 0 | 10 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:34 | yes | 0 | 83 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:45 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:40 | yes | 0 | 44 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:35 | yes | 0 | 43 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 22:53 | yes | 0 | 23 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:05 | no | 0 | 72 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:50 | yes | 14 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:46 | yes | 3 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:47 | yes | 18 | 31 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 04:56 | yes | 20 | 4 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:25 | yes | 0 | 7 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:40 | yes | 0 | 13 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:00 | yes | 0 | 50 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:26 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:03 | yes | 0 | 54 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:34 | yes | 0 | 76 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:55 | yes | 0 | 48 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:22 | yes | 0 | 25 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Amazon read as Amazon DSP
LinkedIn read as LinkedIn Sponsored Content
Unresolved, counted raw
AdGlare
Adkeeper
Adobe
Brax (brax.io)
Haiilo
Marketo Account Engagement
Newsbreak
Outbrain Amplify
SuperCool AI Workspace
Target
ViB
Walmart
Yahoo
Discontinued, still offered
No shut-down product was recommended here.