| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Native and content advertising | Marketing | 20% | 2 of 72 | 21% | 47 | accepted challenger |
| Video advertising | Marketing | 0% | 36 of 121 | 0% | 2 | under 10 labels · led by StackAdapt at 24% |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 1 | 4 |
| Perplexity Sonar | 1 | 2 | 0 | 1 | 4 |
| Grok 4.1 Fast | 1 | 3 | 1 | 1 | 6 |
| Mistral Small | 0 | 4 | 0 | 1 | 5 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 2 | 6 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 1 | 3 |
| Kimi K2 | 1 | 1 | 2 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 0 | 4 |
| MiniMax M2.5 | 1 | 2 | 2 | 1 | 6 |
Verbatim evidence the judge attached to positive labels.
“Best Overall for Low-Cost Testing: MGID ... most accessible entry point for businesses new to native advertising or working with strict financial caps.” Qwen 3.7 Flash · Native ads · budget prompt · first choice
“MGID represents the best starting point due to its extremely low minimum spend, competitive CPC rates, and self-serve interface” GLM 4.7 FlashX · Native ads · budget prompt · first choice
“MGID is the clear winner for limited budgets – multiple sources confirm it's the most accessible entry point” Kimi K2 · Native ads · budget prompt · first choice
“MGID is widely regarded as the best native advertising platform for companies with limited budgets.” Grok 4.1 Fast · Native ads · budget prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Similar to Revcontent with large international reach but questionable inventory quality” Mistral Small · Native ads · negative prompt · hard negative
“Requires heavy manual filtering and pre-bid fraud integration to avoid bot traffic.” Kimi K2 · Native ads · negative prompt · hard negative
“Verdict: Avoid (High Risk)” Qwen 3.7 Flash · Native ads · negative prompt · hard negative
“warns that this tier can require heavy manual filtering to avoid bot traffic and remnant inventory” Perplexity Sonar · Native ads · negative prompt · soft negative
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 23 of the 131 answers that named MGID and are not a share of its labels.
Ninety-five of the ninety-five domain citations in answers naming MGID came from somebody else's page.
Pages are listed as the models cited them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when MGID's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as MGID, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at mgid.com is approved on the spot, any other address is reviewed by hand.
Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.