Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 57 → 38 of 61
3 categories · RankedTripleLift
40Judge labels
0First choices
3Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Native ads for mid-market buyers
Rank 12 of 86 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 13 labels there were negative.
What the models named instead of TripleLift →By buyer segmentRead the same way at every buyer size.
Small business41 of 65
0%4 labels
under the label threshold
Mid-market12 of 86
0%13 labels
accepted challenger
Enterprise19 of 79
0%19 labels
accepted challenger
In native ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named TripleLift for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Native and content advertising | Marketing | 0% | 12 of 86 | 0% | 13 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 0% | 75 of 92 | 33% | 3 | under 10 labels · led by StackAdapt at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audio and podcast advertising | Marketing | 0% | 81 of 101 | 0% | 1 | under 10 labels · led by AudioGo at 34% |
Movement
Since September 2026, TripleLift held within the floor in all three categories: no change cleared 11 points.
Best category · Native ads · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 14 → 10 of 79
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 9 → 18 of 65
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Native ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 12 of 86 |
| Programmatic | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 58 → 75 of 92 |
| Audio advertising | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 81 of 101, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated TripleLift across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated TripleLift across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase1 labelNone
Comparative19 labelsNone
Budget-constrained5 labelsNone
Scale-constrained4 labelsNone
Negative8 labels2not counted in share
First choiceAlternativeMentionNegative40 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you are buying programmatic display and want it to look native: Leverage TripleLift” Gemini 3.5 Flash · Native ads · comparative prompt · alternative
“Top-rated ones like Outbrain, TripleLift, or Nativo score higher on G2 for quality.” Grok 4.20 · Native ads · negative prompt · alternative
“Best for: Visually driven products, programmatic native, brand storytelling” Kimi K2 · Native ads · comparative prompt · alternative
“Emphasizes premium native, branded content, and programmatic native” Perplexity Sonar · Native ads · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Class action lawsuit (filed December 2025) alleges the platform secretly surveils and collects consumer data without consent” MiniMax M2.5 · Programmatic · negative prompt · hard negative
Named alongside
The products named in the same answers as TripleLift, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TripleLift was named but was not.ShowHide
Named alongside
The products named in the same answers as TripleLift, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TripleLift was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named TripleLift. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 40 answers that named TripleLift and are not a share of its labels.
Domains cited
aidigital.com29
guideflow.com20
madgicx.com16
realize.com16
smartyads.com12
g2.com11
getadlib.com11
zigpoll.com11
admetrics.io7
openadlibrary.com7
140 of the 140 domain citations in answers naming TripleLift came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
triplelift.com is not in Google's top ten for any of the category's searches. In the answers, TripleLift takes 0% of first choices and StackAdapt takes 41%.ShowHide
Search and answers
triplelift.com is not in Google's top ten for any of the category's searches. In the answers, TripleLift takes 0% of first choices and StackAdapt takes 41%.
ShowHideIn search
Google, US estimatesPosition for “native advertising platform”
–
not in the top ten
Position for “best native advertising platform”
–
not in the top ten
- Searches for its name, Google
- 1,300 a month (“triplelift”)
- AI search demand for its name, est.
- 42 a month
- Organic visits to its site
- about 777 a month
- Searches its site ranks for
- 117 · 15 in the top three
- Sites linking to it
- 5,912
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 12 of 86 in native ads
Segment leader
41%
StackAdapt
- First choices
- 0 across its categories
- Named in
- 40 answers
- Its own site cited
- in 39 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on triplelift.com
887
subdomains included
Content
651
counted in the table below
Documentation
24
Product · Integration
3 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 278 | undated | Video ads, Direct mail | ||
| News or press | 215 | undated | |||
| Case study | 73 | undated | |||
| Report or ebook | 34 | undated | |||
| Conference or event | 32 | undated | |||
| Podcast or video | 17 | undated | |||
| Comparison | 2 | undated |
How it is countedHide how it is counted
Every page triplelift.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as TripleLift
What the judge wrote, as written, with how often. The vendor table decides that these count as TripleLift; a claim can dispute any of them.
Triplelift 1
Follow TripleLift
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
TripleLift is its own company.ShowHide
The company
TripleLift is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Creative SSP for the Orchestration Era
- For
- advertisers, publishers, and partners
- Hosting
- USCanadaUKNorth America
- Customers named
- AdelaideDIRECTV AdvertisingEMARKETERMediaScience
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications
What TripleLift's own pages state, read September 28, 2026: triplelift.com, trust.triplelift.com, triplelift.com/platform, triplelift.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TripleLift's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TripleLift, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for TripleLift by email, built from the raw record of the edition. It shows:
- where TripleLift is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name TripleLift, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.