Every category where a model named TripleLift for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Native and content advertising	Marketing	0%	15 of 72	0%	17	accepted challenger
Programmatic and display advertising	Marketing	0%	60 of 96	33%	3	under 10 labels · led by StackAdapt at 61%

Movement

This is the first edition on this tier, so no move can be computed for TripleLift yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated TripleLift across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	1	0	1
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	1	2	0	3
Mistral Small	0	2	2	0	4
DeepSeek V4 Flash	0	2	1	1	4
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	1	0	1
Kimi K2	1	0	1	0	2
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase0 labelsNone

Comparative20 labelsNone

Budget-constrained9 labelsNone

Scale-constrained7 labels1

Negative19 labels2not counted in share

First choiceAlternativeMentionNegative58 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Lower risk: Programmatic native via curated SSPs (Sharethrough, TripleLift) with strict publisher controls” Kimi K2 · Native ads · negative prompt · first choice

“Programmatic native specialist. Creative rendering (carousels, video), high-quality supply” Grok 4.1 Fast · Native ads · comparative prompt · alternative

“Choose TripleLift, Sharethrough, or StackAdapt if you want programmatic native” Perplexity Sonar · Native ads · comparative prompt · alternative

“Choose TripleLift if: CTV (Connected TV) advertising is important to you” GLM 4.7 FlashX · Native ads · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“these platforms were observed serving ads on Made-for-Advertising websites” DeepSeek V4 Flash · Programmatic · negative prompt · soft negative

Named alongside

The products named in the same answers as TripleLift, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TripleLift was named but was not.

ProductSame answerTook the first choice insteadHead to head

Teads51 of 586Not in the top three

Taboola47 of 5816Not in the top three

Nativo46 of 581Not in the top three

MGID45 of 586Not in the top three

StackAdapt42 of 5813Not in the top three

Revcontent40 of 582Not in the top three

Sharethrough26 of 580Not in the top three

The Trade Desk11 of 585Not in the top three

Realize9 of 581Not in the top three

Amazon DSP8 of 580Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named TripleLift. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 58 answers that named TripleLift and are not a share of its labels.

Domains cited

aidigital.com5

realize.com5

guideflow.com4

smartyads.com4

getadlib.com3

madgicx.com3

nativeadvertisinginstitute.com3

voluum.com3

adcash.com2

ads.life360.com2

Thirty-four of the thirty-four domain citations in answers naming TripleLift came from somebody else's page.

Pages cited

aidigital.com/blog/native-advertising-platforms5

realize.com/marketing-hub/native-advertising-platform5

guideflow.com/blog/native-advertising-software4

smartyads.com/blog/best-native-advertising-platforms4

getadlib.com/blog/best-native-advertising-platforms3

madgicx.com/blog/ad-tech-platform-for-native-advertising3

voluum.com/blog/best-ad-networks3

adcash.com/knowledge/native-ad-networks-for-advertisers2

Pages are listed as the models cited them.

Names read as TripleLift

What the judge wrote, as written, with how often. The vendor table decides that these count as TripleLift; a claim can dispute any of them.

Triplelift 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TripleLift's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TripleLift, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at triplelift.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.