Every category where a model named Nativo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Native and content advertising	Marketing	0%	14 of 72	7%	28	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Nativo yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Nativo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	1	1	0	2
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	2	0	0	2
Grok 4.1 Fast	3	0	0	3
Mistral Small	2	1	0	3
DeepSeek V4 Flash	2	1	1	4
Llama 4 Maverick	1	1	0	2
Qwen 3.7 Flash	1	1	0	2
Kimi K2	3	0	0	3
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	2	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labelsNone

Paraphrase4 labelsNone

Comparative27 labelsNone

Budget-constrained6 labelsNone

Scale-constrained16 labels1

Negative16 labels2not counted in share

First choiceAlternativeMentionNegative78 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your goal is thought leadership distribution and editorial engagement, go with Nativo.” Gemini 3.5 Flash · Native ads · paraphrase prompt · alternative

“Nativo is recommended for brands that want deep engagement analytics and custom native formats” Llama 4 Maverick · Native ads · scale prompt · alternative

“Premium in-feed storytelling (400+ publishers). Custom formats, cookie-free targeting” Grok 4.1 Fast · Native ads · comparative prompt · alternative

“better when premium publisher context and brand safety matter more than scale” Perplexity Sonar · Native ads · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Campaign budget and creative creation happen in different steps, making alignment difficult” MiniMax M2.5 · Native ads · negative prompt · soft negative

“slower feedback loops and higher minimums — usually better for enterprise” DeepSeek V4 Flash · Native ads · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Nativo, over the 78 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nativo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Teads74 of 788Not in the top three

Taboola71 of 7818Not in the top three

StackAdapt57 of 7818Not in the top three

MGID56 of 787Not in the top three

Revcontent53 of 783Not in the top three

TripleLift46 of 781Not in the top three

Sharethrough24 of 781Not in the top three

Realize13 of 781Not in the top three

AdLib10 of 783Not in the top three

Meta Audience Network8 of 782Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Nativo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 11 of the 78 answers that named Nativo and are not a share of its labels.

Domains cited

aidigital.com8

guideflow.com8

realize.com7

madgicx.com6

getadlib.com5

nativeadvertisinginstitute.com5

smartyads.com5

ads.life360.com4

business.quora.com4

g2.com4

Fifty-six of the fifty-six domain citations in answers naming Nativo came from somebody else's page.

Pages cited

aidigital.com/blog/native-advertising-platforms8

guideflow.com/blog/native-advertising-software7

realize.com/marketing-hub/native-advertising-platform7

getadlib.com/blog/best-native-advertising-platforms5

madgicx.com/blog/ad-tech-platform-for-native-advertising5

smartyads.com/blog/best-native-advertising-platforms5

ads.life360.com/newsroom/the-top-native-advertising-platforms-that-advertisers-and-publish4

aidigital.com/blog/native-advertising4

Pages are listed as the models cited them.

Names read as Nativo

What the judge wrote, as written, with how often. The vendor table decides that these count as Nativo; a claim can dispute any of them.

Nativo (Life360 Ads) 1Nativo (now Life36 Ads) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Nativo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Nativo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at nativo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.