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Native and content advertising · October 2026 Edition

StackAdapt vs Sharethrough

Twelve of fourteen models named StackAdapt first on the direct prompt; zero named Sharethrough. StackAdapt was named by fourteen of the fourteen models and Sharethrough by ten and StackAdapt carries 41 labels and Sharethrough 15, so the shares are not directly comparable.

StackAdapt

endorsed leader

Named in eight categories this edition.

Sharethrough

accepted challenger

Named in one category this edition.

First-choice share41%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 9; printed, not drawn.
Labels4115A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, StackAdapt reading right to left. Rank and label count are printed, not drawn.StackAdapt vs Revcontent · StackAdapt vs MGID · StackAdapt vs LinkedIn Sponsored Content

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the native and content advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
StackAdaptFirst choices, of fourteen modelsSharethrough
Direct120
Paraphrase50
Comparative00
Budget-constrained00
Scale-constrained31
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where StackAdapt and Sharethrough stood in it.
ModelDirectSHParaphraseSHComparativeSHBudget-constrainedSHScale-constrainedSHNegativeSH
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 FlashSH
Perplexity SonarSH
Grok 4.1 FastSHSHSH
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 FlashSH
Kimi K2SH
GLM 4.7 FlashXSHSH
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
StackAdaptSH Sharethrough first choice named as an alternative argued againstblank: not namedEach cell is one answer, StackAdapt on the left and Sharethrough on the right.

The direct prompt

The plain question, one answer per model, grouped by where StackAdapt and Sharethrough stood in it.

StackAdapt first, Sharethrough an alternative

12 of 14 modelsSharethrough was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5StackAdapt alternatives: LinkedIn Sponsored Content, Teads
GPT-5.4 miniStackAdapt alternatives: AdRoll ABM, Demandbase, Microsoft Advertising Audience Ads
Perplexity SonarStackAdapt alternatives: Taboola
Grok 4.1 FastStackAdapt alternatives: Sharethrough, Taboola, Teads
Mistral SmallStackAdapt
DeepSeek V4 FlashStackAdapt alternatives: LinkedIn Sponsored Content, NetLine, ViB
Llama 4 MaverickStackAdapt alternatives: Abmatic AI, Demandbase
Qwen 3.7 FlashStackAdapt alternatives: Raptive, Simpli.fi, Taboola, Teads
Kimi K2StackAdapt alternatives: LinkedIn Sponsored Content, Taboola, Teads
GLM 4.7 FlashXStackAdapt alternatives: LinkedIn Sponsored Content, Microsoft Advertising
MiniMax M2.5StackAdapt alternatives: LinkedIn Sponsored Content, Microsoft Advertising, SmartyAds DSP
Muse Glimmer 30BStackAdapt alternatives: Taboola / Realize, Teads

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashLinkedIn Sponsored Content alternatives: 6sense, AdLib, Basis, Demandbase, Dianomi
GPT-6 LunaLinkedIn Sponsored Content alternatives: AdRoll ABM

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
StackAdapt leads by twelve points.
StackAdapt12%#4 of 8
Sharethrough0%#7 of 8
The full small business standing →
Mid-marketThe figures above
StackAdapt leads by thirty-nine points.
StackAdapt41%#1 of 9
Sharethrough2%#7 of 9
The full mid-market standing →
Enterprise
StackAdapt leads by eighteen points.
StackAdapt18%#2 of 10
Sharethrough0%#10 of 10
The full enterprise standing →

What the models said about StackAdapt

No label in this category carried a quote.

What the models said about Sharethrough

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“prioritize platforms like StackAdapt (omnichannel) or Sharethrough (brand-safe in-feed) per recent analyses” Grok 4.1 Fast · scale prompt · first choice
“Leverage TripleLift or Sharethrough to dynamically transform standard assets into native formats” Gemini 3.5 Flash · comparative prompt · alternative
“If your goal is premium brand perception and engagement, consider Sharethrough or Nativo.” Qwen 3.7 Flash · comparative prompt · alternative
Also compared
StackAdapt vs RevcontentStackAdapt vs MGIDStackAdapt vs LinkedIn Sponsored ContentStackAdapt vs TeadsStackAdapt vs TaboolaRevcontent vs SharethroughMGID vs SharethroughLinkedIn Sponsored Content vs SharethroughTeads vs SharethroughTaboola vs SharethroughAll twenty-one head-to-head pages and the full native ads standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.