StackAdapt vs Taboola
Seven of twelve models named StackAdapt first on the direct prompt; zero named Taboola. Both were named by all twelve models and StackAdapt carries 40 labels and Taboola 59, so the shares are not directly comparable.
Named in nine categories this edition.
New York City, United States, founded 2007. Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the native and content advertising page.
By framing
StackAdaptFirst choices, of twelve modelsTaboola
Across every category in the September 2026 Edition, StackAdapt and Taboola were named in the same answer ninety-eight times, of the 327 answers naming StackAdapt and the 181 naming Taboola. In those answers Taboola took the first choice eighteen times and StackAdapt twenty-eight.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | |
StackAdapt Taboola first choice named as an alternative argued againstblank: not namedEach cell is one answer, StackAdapt on the left and Taboola on the right.The direct prompt
StackAdapt first, Taboola an alternative
7 of 12 modelsTaboola was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
StackAdapt15%#3 of 9Taboola8%#5 of 9StackAdapt23%#1 of 8Taboola11%#5 of 8StackAdapt15%#1 of 10Taboola15%#2 of 10What the models said about StackAdapt
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid Taboola, Outbrain (now Teads), StackAdapt, and other premium platforms” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid platforms like StackAdapt (~$2,500+/month) initially” MiniMax M2.5 · budget prompt · hard negative
What the models said about Taboola
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Many advertisers report 100% bot traffic with 100% bounce rates ... Rating: 2.7/5 on Trustpilot (rated "Poor")” GLM 4.7 FlashX · negative prompt · hard negative
“Avoid premium platforms (Taboola, Outbrain) until you validate ROAS” Grok 4.1 Fast · budget prompt · hard negative
“Outbrain and Taboola are the largest players, but evaluate whether their audience matches your target (they skew more consumer/publisher-focused)” Claude Haiku 4.5 · paraphrase prompt · soft negative
“Reach: 1.4 billion unique users/month across 10,000+ premium publishers - Strength: Largest content discovery platform by recommendation volume” Mistral Small · comparative prompt · first choice
“Taboola is the largest independent content discovery engine on the web... Unmatched Scale: Taboola offers massive reach” Gemini 3.5 Flash · comparative prompt · first choice
“Taboola and Outbrain are the most widely used... Taboola is the biggest of all the native advertising platforms” Claude Haiku 4.5 · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.