Every category where a model named ZeroFox for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Brand protection platforms	Marketing	4%	7 of 84	15%	27	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for ZeroFox yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated ZeroFox across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	1	1	0	0	2
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	0	2	0	0	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	1	1	2
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	1	0	0	1	2
Kimi K2	0	2	0	1	3
GLM 4.7 FlashX	0	2	2	1	5
MiniMax M2.5	1	0	1	0	2
GPT-6 Luna	0	1	0	0	1
Muse Glimmer 30B	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels3

Paraphrase9 labels3

Comparative24 labels2not counted in share

Budget-constrained13 labelsNone

Scale-constrained5 labelsNone

Negative14 labelsNone

First choiceAlternativeMentionNegative82 labels in all, every segment counted; 6 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ZeroFox is a top choice. It bridges the gap between traditional security and brand monitoring.” Gemini 3.5 Flash · Brand protection · direct prompt · first choice

“a good "sweet spot" for a mid-sized B2B company is BrandShield or ZeroFox” MiniMax M2.5 · Brand protection · paraphrase prompt · first choice

“ZeroFox is often considered the gold standard for Fortune 500 companies.” Qwen 3.7 Flash · Brand protection · comparative prompt · first choice

“start with Red Points or ZeroFox” GPT-5.4 mini · Brand protection · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“ZeroFox ⚠️ User complaints include: Inefficient alerts ... Frequent false alarms” Kimi K2 · Brand protection · negative prompt · hard negative

“Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox)” DeepSeek V4 Flash · Brand protection · budget prompt · hard negative

“ZeroFox ... Why to avoid: Inefficient alerts” GLM 4.7 FlashX · Brand protection · negative prompt · hard negative

“ZeroFox has drawn criticism for its alert systems... Users frequently report inefficient alerts and "alert fatigue."” Qwen 3.7 Flash · Brand protection · negative prompt · soft negative

Named alongside

The products named in the same answers as ZeroFox, over the 82 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZeroFox was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Red Points75 of 8235Compare →

BrandShield69 of 8210Compare →

Corsearch47 of 825Not among the top eight

Netcraft28 of 823Not among the top eight

MarqVision26 of 822Compare →

Bolster22 of 821Compare →

MarkMonitor21 of 820Not among the top eight

Bitsight7 of 820Not among the top eight

EBRAND7 of 820Not among the top eight

IP Moat6 of 822Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ZeroFox. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 81 of the 82 answers that named ZeroFox and are not a share of its labels.

Domains cited

redpoints.com65

g2.com36

guideflow.com36

brandshield.com34

expertinsights.com32

gartner.com32

quasa.io31

spotsaas.com31

thecmo.com30

zerofox.comYour site30

327 of the 357 domain citations in answers naming ZeroFox came from somebody else's page.

Pages cited

redpoints.com/blog/best-brand-protection-software59

guideflow.com/blog/brand-protection-software36

expertinsights.com/compliance/the-top-brand-protection-solutions31

quasa.io/insights/7-best-brand-protection-platforms-in-2026-ranked-reviewed31

gartner.com/reviews/market/brand-protection-software30

thecmo.com/tools/best-brand-protection-software24

geekflare.com/reviews/brand-protection-software22

bitsight.com/guides/best-brand-protection-impersonation-monitoring-platforms21

Pages are listed as the models cited them.

Search and answers

zerofox.com ranks 2 on Google for the category's searches. In the answers, ZeroFox takes 4% of first choices and Red Points takes 40%.

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In search

Google, US estimates

Position for “brand protection platform”

Position for “best brand protection platform”

–

not in the top ten

Searches for its name, Google: 4,400 a month (“zerofox”)
AI search demand for its name, est.: 129 a month
Organic visits to its site: about 10,937 a month
Searches its site ranks for: 2,622 · 139 in the top three
Sites linking to it: 3,510
Paid Google search: 3 searches its ads show for, about 5 clicks and $175 a month (estimate)

Ads on GoogleDetailLess

78 ads · 51 text, 19 image, 8 video · 32 shown in the last 30 days

First shown October 2021, as ZeroFOX, verified. Ads started 2025-10 to 2026-09: 56 in the year, 22 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 7 of 84 in brand protection

Segment leader

40%

Red Points

First choices: 6 across its categories
Named in: 82 answers
Its own site cited: in 81 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on zerofox.com

1,469

subdomains included

Content

1,039

counted in the table below

Documentation

Product · Integration

63 · 4

Kind	Pages	Last 90 days	Latest
Blog	642	14	2026-09-23
News or press	128	undated
Glossary or explainer	105	undated
Report or ebook	78	undated
Comparison	28	2	2026-09-16
Conference or event	24	undated
Podcast or video	13	undated
Webinar or virtual event	11	undated
Case study	9	undated
Template or tool	1	undated

Most recent

2026-09-23Understanding verification checkmarks blog
2026-09-22Sandbox verdict blog
2026-09-16Zerofox vs doppel comparing two approaches to takedown and disruption comparison
2026-09-11Zerofox alternatives comparison
2026-09-10Brand monitoring and enforcement why ai alone isnt enough blog
2026-09-08Interview with a phisher blog

Events in person

Last twelve months

September 24, 2026the second summitWashington, D.C.

As the event pages on zerofox.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page zerofox.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as ZeroFox

What the judge wrote, as written, with how often. The vendor table decides that these count as ZeroFox; a claim can dispute any of them.

ZeroFOX 1

Follow ZeroFox

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ZeroFox is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Digital Risk Protection platform built for enterprises
zerofox.com
For: enterprises
zerofox.com
Price stated: ZeroFox pricing scales to fit your organization’s needs. Find customized cybersecurity packages to safeguard your brand, domains, executives, and attack surface. zerofox.com/pricing
Certifications: Certified Security Analyst - Virtual TrainingCertified Security Analyst - Onsite Training
Not stated on the pages read: Starting price, free plan or trial, integrations, hosting, customers

What ZeroFox's own pages state, read September 28, 2026: zerofox.com, zerofox.com/pricing, trust.zerofox.com, zerofox.com/platform, zerofox.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ZeroFox's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ZeroFox, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ZeroFox by email, built from the raw record of the edition. It shows:

where ZeroFox is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ZeroFox, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.