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Brand protection platforms · October 2026 Edition

Red Points vs ZeroFox

Seven of fourteen models named Red Points first on the direct prompt; one named ZeroFox. Both were named by all fourteen models and Red Points carries 61 labels and ZeroFox 27, so the shares are not directly comparable.

Red Points

endorsed leader

Named in one category this edition.

ZeroFox

accepted challenger

Named in one category this edition.

First-choice share40%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.

Negative rate18%15%Negative labels as a share of the product's labels, 0 to 100.

Rank in category#1#5A position in a field of 8; printed, not drawn.

Labels6127A count; the two differ.

The two percentage rows are drawn on one 0 to 100 track, Red Points reading right to left. Rank and label count are printed, not drawn.BrandShield was named alongside these two in nine of the fourteen direct answers. Red Points vs BrandShield · Red Points vs Bolster · Red Points vs MarqVision

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the brand protection platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.

Red PointsFirst choices, of fourteen modelsZeroFox

Direct71

Paraphrase101

Comparative72

Budget-constrained207 against Red Points · 1 against ZeroFox

Scale-constrained00

Negative104 against Red Points · 3 against ZeroFox

Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Red Points and ZeroFox were named in the same answer seventy-five times, of the 188 answers naming Red Points and the 82 naming ZeroFox. In those answers ZeroFox took the first choice three times and Red Points thirty-five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Red Points and ZeroFox stood in it.

Model	Direct	Paraphrase	Comparative	Budget-constrained	Scale-constrained	Negative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B

Red Points

ZeroFox

first choice

named as an alternative

argued againstblank: not namedEach cell is one answer, Red Points on the left and ZeroFox on the right.

The direct prompt

The plain question, one answer per model, grouped by where Red Points and ZeroFox stood in it.

Red Points first, ZeroFox an alternative

7 of 14 modelsZeroFox was named in the answer but not as the choice, or not at all.

GPT-5.4 miniRed Points alternatives: BrandShield, Corsearch

Perplexity SonarBrandShield, Red Points alternatives: Bolster, PriceSpider, TrackStreet, ZeroFox

Mistral SmallRed Points alternatives: BrandShield, MarqVision

DeepSeek V4 FlashRed Points alternatives: Bolster, BrandShield, Corsearch

Kimi K2Red Points alternatives: BrandVerity, Corsearch, PhishEye

GLM 4.7 FlashXRed Points alternatives: Bolster, BrandShield, ZeroFox

MiniMax M2.5BrandShield, Red Points

ZeroFox first, Red Points an alternative

1 of 14 modelsRed Points was named in the answer but not as the choice, or not at all.

Gemini 3.5 FlashZeroFox alternatives: Bolster AI, BrandShield, Netcraft, Red Points

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.

Grok 4.1 FastBrandShield alternatives: MarqVision, Red Points, ZeroFox

Llama 4 MaverickMarqVision alternatives: Bolster, Red Points

GPT-6 LunaBolster alternatives: Doppel, Red Points, ZeroFox

Muse Glimmer 30BBrandShield alternatives: MarqVision, Red Points

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.

Claude Haiku 4.5no first choice

Qwen 3.7 FlashBolster, MarqVision alternatives: BrandVerity, Redpoints

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.

Small business

Red Points leads by thirty-seven points.

Red Points#1 of 11

ZeroFox#10 of 11

The full small business standing →

Mid-marketThe figures above

Red Points leads by thirty-five points.

Red Points#1 of 8

ZeroFox#5 of 8

The full mid-market standing →

Enterprise

Red Points leads by forty-three points.

Red Points#1 of 8

ZeroFox#4 of 8

The full enterprise standing →

What the models said about Red Points

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox) — those start at ~$5,000/month and are overkill.” DeepSeek V4 Flash · budget prompt · hard negative

“their system is lazy and poorly built. It often sends DMCA takedown notices for URLs that have nothing to do with” Muse Glimmer 30B · negative prompt · hard negative

“rated strongest for scale but "its custom pricing and advanced features may not be suitable for small businesses with limited budgets."” Muse Glimmer 30B · budget prompt · soft negative

“Excels in high-volume counterfeit detection and takedowns on e-commerce marketplaces... Best for enterprises needing broad channel coverage and cost-predictable takedowns.” Grok 4.1 Fast · comparative prompt · first choice

“Red Points: Ideal for mid-market brands, especially e-commerce, offering automated enforcement and high-volume takedowns with minimal manual effort.” Mistral Small · paraphrase prompt · first choice

“Red Points - This platform is mentioned multiple times in your search results. It's described as a fully managed, AI-led brand protection platform” MiniMax M2.5 · budget prompt · first choice

What the models said about ZeroFox

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“ZeroFox ⚠️ User complaints include: Inefficient alerts ... Frequent false alarms” Kimi K2 · negative prompt · hard negative

“Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox)” DeepSeek V4 Flash · budget prompt · hard negative

“ZeroFox ... Why to avoid: Inefficient alerts” GLM 4.7 FlashX · negative prompt · hard negative

“ZeroFox is a top choice. It bridges the gap between traditional security and brand monitoring.” Gemini 3.5 Flash · direct prompt · first choice

“a good "sweet spot" for a mid-sized B2B company is BrandShield or ZeroFox” MiniMax M2.5 · paraphrase prompt · first choice

“ZeroFox is often considered the gold standard for Fortune 500 companies.” Qwen 3.7 Flash · comparative prompt · first choice

Also compared

Red Points vs BrandShield Red Points vs Bolster Red Points vs MarqVision BrandShield vs ZeroFox Bolster vs ZeroFox MarqVision vs ZeroFox All ten head-to-head pages and the full brand protection standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.