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Brand protection platforms · October 2026 Edition

Bolster vs ZeroFox

Two of fourteen models named Bolster first on the direct prompt; one named ZeroFox. Bolster was named by eleven of the fourteen models and ZeroFox by fourteen and Bolster carries 19 labels and ZeroFox 27, so the shares are not directly comparable.

Bolster

accepted challenger

Named in one category this edition.

ZeroFox

accepted challenger

Named in one category this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 8; printed, not drawn.
Labels1927A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Bolster reading right to left. Rank and label count are printed, not drawn.Red Points was named alongside these two in twelve of the fourteen direct answers. Red Points vs Bolster · Red Points vs ZeroFox · BrandShield vs Bolster

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the brand protection platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BolsterFirst choices, of fourteen modelsZeroFox
Direct21
Paraphrase01
Comparative02
Budget-constrained101 against ZeroFox
Scale-constrained00
Negative003 against ZeroFox
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Bolster and ZeroFox were named in the same answer twenty-two times, of the 47 answers naming Bolster and the 82 naming ZeroFox. In those answers ZeroFox took the first choice one time and Bolster one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Bolster and ZeroFox stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Bolster ZeroFox first choice named as an alternative argued againstblank: not namedEach cell is one answer, Bolster on the left and ZeroFox on the right.

The direct prompt

The plain question, one answer per model, grouped by where Bolster and ZeroFox stood in it.

Bolster first, ZeroFox an alternative

2 of 14 modelsZeroFox was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashBolster, MarqVision alternatives: BrandVerity, Redpoints
GPT-6 LunaBolster alternatives: Doppel, Red Points, ZeroFox

ZeroFox first, Bolster not the choice

1 of 14 modelsBolster was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashZeroFox alternatives: Bolster AI, BrandShield, Netcraft, Red Points

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarBrandShield, Red Points alternatives: Bolster, PriceSpider, TrackStreet, ZeroFox
Grok 4.1 FastBrandShield alternatives: MarqVision, Red Points, ZeroFox
DeepSeek V4 FlashRed Points alternatives: Bolster, BrandShield, Corsearch
Llama 4 MaverickMarqVision alternatives: Bolster, Red Points
GLM 4.7 FlashXRed Points alternatives: Bolster, BrandShield, ZeroFox

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 miniRed Points alternatives: BrandShield, Corsearch
Mistral SmallRed Points alternatives: BrandShield, MarqVision
Kimi K2Red Points alternatives: BrandVerity, Corsearch, PhishEye
MiniMax M2.5BrandShield, Red Points
Muse Glimmer 30BBrandShield alternatives: MarqVision, Red Points

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Bolster leads by two points.
Bolster2%#8 of 11
ZeroFox0%#10 of 11
The full small business standing →
Mid-marketThe figures above
Bolster leads by two points.
Bolster6%#3 of 8
ZeroFox4%#5 of 8
The full mid-market standing →
Enterprise
The order flips: ZeroFox leads at enterprise.
ZeroFox8%#4 of 8
Bolster2%#7 of 8
The full enterprise standing →

What the models said about Bolster

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“points to MarqVision and Bolster as the strongest fits due to their balance of AI-driven automation and human oversight” Qwen 3.7 Flash · direct prompt · first choice
“Bolster: Offers a free trial and a custom-quoted subscription model” Llama 4 Maverick · budget prompt · first choice
“My default pick: Bolster” GPT-6 Luna · direct prompt · first choice

What the models said about ZeroFox

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“ZeroFox ⚠️ User complaints include: Inefficient alerts ... Frequent false alarms” Kimi K2 · negative prompt · hard negative
“Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox)” DeepSeek V4 Flash · budget prompt · hard negative
“ZeroFox ... Why to avoid: Inefficient alerts” GLM 4.7 FlashX · negative prompt · hard negative
“ZeroFox is a top choice. It bridges the gap between traditional security and brand monitoring.” Gemini 3.5 Flash · direct prompt · first choice
“a good "sweet spot" for a mid-sized B2B company is BrandShield or ZeroFox” MiniMax M2.5 · paraphrase prompt · first choice
“ZeroFox is often considered the gold standard for Fortune 500 companies.” Qwen 3.7 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.