Every category where a model named Bolster for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Brand protection platforms	Marketing	6%	4 of 84	0%	19	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Bolster yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Bolster across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	1	2
Grok 4.1 Fast	0	1	1	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	2	1	3
Llama 4 Maverick	1	1	0	2
Qwen 3.7 Flash	1	1	0	2
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels3

Paraphrase7 labels1

Comparative15 labelsNone

Budget-constrained4 labels1

Scale-constrained5 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative47 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“points to MarqVision and Bolster as the strongest fits due to their balance of AI-driven automation and human oversight” Qwen 3.7 Flash · Brand protection · direct prompt · first choice

“Bolster: Offers a free trial and a custom-quoted subscription model” Llama 4 Maverick · Brand protection · budget prompt · first choice

“My default pick: Bolster” GPT-6 Luna · Brand protection · direct prompt · first choice

“Bolster is an "AI-powered brand protection platform that detects and takes down digital threats including phishing sites, typosquat domains, brand impersonation, and counterfeit listings."” Muse Glimmer 30B · Brand protection · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Bolster, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bolster was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Red Points43 of 4725Compare →

BrandShield39 of 474Compare →

Corsearch27 of 472Not among the top eight

MarqVision23 of 471Compare →

ZeroFox22 of 471Compare →

Netcraft19 of 472Not among the top eight

MarkMonitor12 of 470Not among the top eight

CSC9 of 470Not among the top eight

OpSec7 of 470Not among the top eight

Tracer5 of 470Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Bolster. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 47 answers that named Bolster and are not a share of its labels.

Domains cited

redpoints.com42

expertinsights.com36

guideflow.com30

spotsaas.com29

brandshield.com22

thecmo.com22

gartner.com21

quasa.io21

g2.com20

sourceforge.net18

261 of the 261 domain citations in answers naming Bolster came from somebody else's page.

Pages cited

redpoints.com/blog/best-brand-protection-software38

expertinsights.com/compliance/the-top-brand-protection-solutions36

guideflow.com/blog/brand-protection-software30

gartner.com/reviews/market/brand-protection-software21

quasa.io/insights/7-best-brand-protection-platforms-in-2026-ranked-reviewed21

thecmo.com/tools/best-brand-protection-software19

spotsaas.com/blog/12-best-brand-protection-software-for-202616

worldmetrics.org/best/brand-protection-software15

Pages are listed as the models cited them.

Search and answers

bolster.ai is not in Google's top ten for any of the category's searches. In the answers, Bolster takes 6% of first choices and Red Points takes 40%.

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In search

Google, US estimates

Position for “brand protection platform”

–

not in the top ten

Position for “best brand protection platform”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“bolster”)
AI search demand for its name, est.: 4,591 a month
Organic visits to its site: about 42,916 a month
Searches its site ranks for: 3,690 · 179 in the top three
Sites linking to it: 3,378
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

55 ads · 40 text, 11 image, 4 video · 7 shown in the last 30 days

First shown October 2023, as Bolster Inc., verified. Ads started 2025-11 to 2026-10: 21 in the year, 34 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 4 of 84 in brand protection

Segment leader

40%

Red Points

First choices: 5 across its categories
Named in: 47 answers
Its own site cited: in 46 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on bolster.ai

462

subdomains included

Content

373

counted in the table below

Documentation

Product · Integration

18 · 1

Kind	Pages	Last 90 days	Latest	Categories named
Blog	319	9	2026-10-01	SEO, Brand protection
Webinar or virtual event	23	undated
Comparison	15	1	2026-09-18
Glossary or explainer	11	undated
Report or ebook	2	undated
Template or tool	2	undated
Conference or event	1	undated

Most recent

2026-10-01Microsoft phishing link attack blog
2026-09-28Fake captcha real malware macos blog
2026-09-28Evaluate digital risk protection vendors blog
2026-09-24Where scam ads come from blog
2026-09-23Prevent malvertising brand impersonation blog
2026-09-23Create fake ceo account x five minutes blog

How it is countedHide how it is counted

Every page bolster.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Bolster

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Bolster is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Stop the Attacks Targeting Your Customers With Brand Protection Software.
bolster.ai
For: security teams
bolster.ai
Price stated: Contact our sales team for pricing and packages today. bolster.ai
Free plan or trial: CheckPhish FREE bolster.ai/pages/marketplace
Customers named: SoFiUberBooking.comCaptivateIQMcAfeeDaniel DefenseLeading BankLeading Cookware Company
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Bolster's own pages state, read October 5, 2026: bolster.ai, bolster.ai/platform, bolster.ai/customers, bolster.ai/pages/marketplace. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bolster's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bolster, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Bolster by email, built from the raw record of the edition. It shows:

where Bolster is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Bolster, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.