Every category where a model named Netcraft for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Brand protection platforms	Marketing	0%	12 of 84	12%	16	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Netcraft yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Netcraft across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	2	1	0	3
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	1	1	0	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	1	0	1
Kimi K2	0	0	0	1	1
GLM 4.7 FlashX	1	1	0	1	3
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	1	0	0	1
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labels1

Paraphrase7 labelsNone

Comparative17 labels1not counted in share

Budget-constrained1 labelNone

Scale-constrained5 labels1

Negative9 labels2not counted in share

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 2 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Netcraft — Best for AI-powered takedown automation” GLM 4.7 FlashX · Brand protection · negative prompt · first choice

“Top-rated overall (2024-2026 reviews): Netcraft, Brand24 (monitoring-focused), MarqVision, CTM360—fewer polarized complaints.” Grok 4.1 Fast · Brand protection · negative prompt · alternative

“Select Netcraft or ZeroFox if your customers are being targeted by credential-harvesting phishing pages” Gemini 3.5 Flash · Brand protection · comparative prompt · alternative

“Netcraft is a stronger fit when phishing sites, fake accounts, and fraudulent shops are the priority.” GPT-6 Luna · Brand protection · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Netcraft ⚠️ Users find the interface complex and overwhelming - Expensive and confusing pricing” Kimi K2 · Brand protection · negative prompt · hard negative

“Avoid enterprise platforms (Red Points, MarqVision, BrandShield, Netcraft, etc.)” GLM 4.7 FlashX · Brand protection · budget prompt · soft negative

Named alongside

The products named in the same answers as Netcraft, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Netcraft was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Red Points45 of 4819Not among the top eight

BrandShield42 of 486Not among the top eight

Corsearch29 of 484Not among the top eight

ZeroFox28 of 484Not among the top eight

MarqVision22 of 482Not among the top eight

Bolster19 of 480Not among the top eight

MarkMonitor9 of 480Not among the top eight

Brand248 of 482Not among the top eight

BrandMentions7 of 481Not among the top eight

CSC6 of 480Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Netcraft. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 48 of the 48 answers that named Netcraft and are not a share of its labels.

Domains cited

redpoints.com42

thecmo.com27

netcraft.comYour site26

brandshield.com25

expertinsights.com23

guideflow.com21

g2.com20

quasa.io20

gartner.com19

marqvision.com18

215 of the 241 domain citations in answers naming Netcraft came from somebody else's page.

Pages cited

redpoints.com/blog/best-brand-protection-software35

thecmo.com/tools/best-brand-protection-software26

expertinsights.com/compliance/the-top-brand-protection-solutions22

guideflow.com/blog/brand-protection-software21

quasa.io/insights/7-best-brand-protection-platforms-in-2026-ranked-reviewed20

gartner.com/reviews/market/brand-protection-software18

bitsight.com/guides/best-brand-protection-impersonation-monitoring-platforms15

netcraft.com/blog/6-best-brand-protection-platforms-for-defending-your-company-s-online-re14

Pages are listed as the models cited them.

Search and answers

netcraft.com ranks 4 on Google for the category's searches. In the answers, Netcraft takes 0% of first choices and Red Points takes 40%.

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In search

Google, US estimates

Position for “brand protection platform”

Position for “best brand protection platform”

–

not in the top ten

Searches for its name, Google: 2,400 a month (“netcraft”)
AI search demand for its name, est.: 83 a month
Organic visits to its site: about 6,024 a month
Searches its site ranks for: 1,267 · 146 in the top three
Sites linking to it: 28,229
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

12 ads · 12 text · 12 shown in the last 30 days

First shown June 2023, as NETCRAFT LTD, verified. Ads started 2025-11 to 2026-10: 5 in the year, 7 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 12 of 84 in brand protection

Segment leader

40%

Red Points

First choices: 2 across its categories
Named in: 48 answers
Its own site cited: in 48 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on netcraft.com

679

subdomains included

Content

569

counted in the table below

Documentation

Product · Integration

37 · 1

Kind	Pages	Last 90 days	Latest
Blog	518	74	2026-09-29
News or press	16	14	2026-09-29
Report or ebook	9	8	2026-09-29
Glossary or explainer	8	7	2026-09-29
Comparison	6	6	2026-09-29
Webinar or virtual event	5	5	2026-09-29
Case study	3	3	2026-09-29
Conference or event	2	2	2026-09-29
Template or tool	2	2	2026-09-29

Most recent

2026-09-29Netcraft vs zerofox comparison
2026-09-29Netcraft vs doppel comparison
2026-09-29Netcraft vs fortra phishlabs comparison
2026-09-29Thanks webinar webinar or virtual event
2026-09-29Glossary glossary or explainer
2026-09-29Web server survey blog

How it is countedHide how it is counted

Every page netcraft.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Netcraft

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Netcraft is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Next-Gen Digital Risk Protection | AI-powered Cybercrime Defense by Netcraft
netcraft.com
For: brand and digital risk leaders
netcraft.com
Certifications: SOC 2 Type 2
Hosting: AWS EMEA SARL (EU) Region
Not stated on the pages read: Price, starting price, free plan or trial, integrations, customers

What Netcraft's own pages state, read October 5, 2026: netcraft.com, trust.netcraft.com, netcraft.com/platform, netcraft.com/company/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Netcraft's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Netcraft, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Netcraft by email, built from the raw record of the edition. It shows:

where Netcraft is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Netcraft, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.