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Brand protection platforms · October 2026 Edition

BrandShield vs ZeroFox

Four of fourteen models named BrandShield first on the direct prompt; one named ZeroFox. Both were named by all fourteen models and BrandShield carries 52 labels and ZeroFox 27, so the shares are not directly comparable.

BrandShield

accepted challenger

Named in one category this edition.

ZeroFox

accepted challenger

Named in one category this edition.

First-choice share17%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 8; printed, not drawn.
Labels5227A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BrandShield reading right to left. Rank and label count are printed, not drawn.Red Points was named alongside these two in twelve of the fourteen direct answers. Red Points vs BrandShield · Red Points vs ZeroFox · BrandShield vs Bolster

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the brand protection platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrandShieldFirst choices, of fourteen modelsZeroFox
Direct41
Paraphrase412 against BrandShield
Comparative02
Budget-constrained004 against BrandShield · 1 against ZeroFox
Scale-constrained00
Negative005 against BrandShield · 3 against ZeroFox
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, BrandShield and ZeroFox were named in the same answer sixty-nine times, of the 156 answers naming BrandShield and the 82 naming ZeroFox. In those answers ZeroFox took the first choice four times and BrandShield ten.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where BrandShield and ZeroFox stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
BrandShield ZeroFox first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrandShield on the left and ZeroFox on the right.

The direct prompt

The plain question, one answer per model, grouped by where BrandShield and ZeroFox stood in it.

BrandShield first, ZeroFox an alternative

4 of 14 modelsZeroFox was named in the answer but not as the choice, or not at all.
Perplexity SonarBrandShield, Red Points alternatives: Bolster, PriceSpider, TrackStreet, ZeroFox
Grok 4.1 FastBrandShield alternatives: MarqVision, Red Points, ZeroFox
MiniMax M2.5BrandShield, Red Points
Muse Glimmer 30BBrandShield alternatives: MarqVision, Red Points

ZeroFox first, BrandShield an alternative

1 of 14 modelsBrandShield was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashZeroFox alternatives: Bolster AI, BrandShield, Netcraft, Red Points

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniRed Points alternatives: BrandShield, Corsearch
Mistral SmallRed Points alternatives: BrandShield, MarqVision
DeepSeek V4 FlashRed Points alternatives: Bolster, BrandShield, Corsearch
GLM 4.7 FlashXRed Points alternatives: Bolster, BrandShield, ZeroFox
GPT-6 LunaBolster alternatives: Doppel, Red Points, ZeroFox

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
Llama 4 MaverickMarqVision alternatives: Bolster, Red Points
Qwen 3.7 FlashBolster, MarqVision alternatives: BrandVerity, Redpoints
Kimi K2Red Points alternatives: BrandVerity, Corsearch, PhishEye

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
BrandShield leads by eight points.
BrandShield8%#3 of 11
ZeroFox0%#10 of 11
The full small business standing →
Mid-marketThe figures above
BrandShield leads by twelve points.
BrandShield17%#2 of 8
ZeroFox4%#5 of 8
The full mid-market standing →
Enterprise
BrandShield leads by eight points.
BrandShield15%#2 of 8
ZeroFox8%#4 of 8
The full enterprise standing →

What the models said about BrandShield

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“This is the platform with the most sustained public criticism in the recent set of reviews.” Muse Glimmer 30B · negative prompt · hard negative
“Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox)” DeepSeek V4 Flash · budget prompt · hard negative
“requires sales engagement; less transparent” Kimi K2 · paraphrase prompt · hard negative
“I would recommend BrandShield as a tool to take down counterfeits and brand impersonation for a mid-sized B2B company.” Llama 4 Maverick · paraphrase prompt · first choice
“the strongest default choice is usually BrandShield or Red Points, with BrandShield often the better fit” Perplexity Sonar · direct prompt · first choice
“#1 Leader on G2 Grid® (Fall 2025), excels in mid-market quadrant for usability, implementation, and relationships.” Grok 4.1 Fast · direct prompt · first choice

What the models said about ZeroFox

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“ZeroFox ⚠️ User complaints include: Inefficient alerts ... Frequent false alarms” Kimi K2 · negative prompt · hard negative
“Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox)” DeepSeek V4 Flash · budget prompt · hard negative
“ZeroFox ... Why to avoid: Inefficient alerts” GLM 4.7 FlashX · negative prompt · hard negative
“ZeroFox is a top choice. It bridges the gap between traditional security and brand monitoring.” Gemini 3.5 Flash · direct prompt · first choice
“a good "sweet spot" for a mid-sized B2B company is BrandShield or ZeroFox” MiniMax M2.5 · paraphrase prompt · first choice
“ZeroFox is often considered the gold standard for Fortune 500 companies.” Qwen 3.7 Flash · comparative prompt · first choice
Also compared
Red Points vs BrandShieldRed Points vs ZeroFoxBrandShield vs BolsterBrandShield vs MarqVisionBolster vs ZeroFoxMarqVision vs ZeroFoxAll ten head-to-head pages and the full brand protection standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.