Every category where a model named eBay for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Ecommerce platforms	Revenue operations	0%	70 of 71	100%	5	under 10 labels · led by BigCommerce B2B Edition at 47%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketing	Marketing	0%	114 of 115	100%	3	under 10 labels · led by HubSpot Marketing Hub at 38%	newNew since September 2026: not ranked then, 0% now.
Retail media platforms	Marketing	0%	42 of 121	0%	3	under 10 labels · led by Amazon Ads at 33%

Movement

Since September 2026, eBay held within the floor in all three categories: no change cleared 11 points.

Best category · Ecommerce · by segment

Small businessnewNew since September 2026: not ranked then, 0% now.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 50 of 53, unchanged

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 21 → 59 of 60

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Ecommerce	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 21 → 70 of 71
Ecommerce marketing	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 114 of 115, unchanged
Retail media	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 42 of 121, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated eBay across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	1	1
Grok 4.20	0	1	1
Mistral Small	0	2	2
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	2	3
Qwen 3.7 Flash	1	1	2
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained2 labelsNone

Scale-constrained2 labelsNone

Negative19 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Massive complaints ... about undelivered items, unresponsive sellers, account restrictions, high fees, and weak buyer protection.” Grok 4.20 · Ecommerce · negative prompt · hard negative

“Amazon and eBay are not recommended if you want to build a brand and own customer data.” Llama 4 Maverick · Ecommerce marketing · negative prompt · hard negative

“Why avoid: High fees (typically 15–45% of revenue), zero customer data ownership” Mistral Small · Ecommerce · negative prompt · hard negative

“Marketplaces (Amazon, eBay, Etsy, Walmart)... these are the platforms to avoid.” GLM 4.7 FlashX · Ecommerce · negative prompt · hard negative

Named alongside

The products named in the same answers as eBay, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and eBay was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Amazon Ads16 of 264Not among the top eight

Shopify14 of 261Not among the top eight

WooCommerce14 of 261Not among the top eight

Etsy12 of 260Not among the top eight

Adobe Commerce11 of 260Not among the top eight

Amazon8 of 260Not among the top eight

Wix8 of 260Not among the top eight

Squarespace Commerce7 of 260Not among the top eight

Instacart Ads6 of 260Not among the top eight

Walmart Connect6 of 260Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named eBay. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 26 answers that named eBay and are not a share of its labels.

Domains cited

theretailexec.com17

amzprep.com15

bigcommerce.com14

shopify.com9

taboola.com7

g2.com6

guideflow.com6

moengage.com6

retailtouchpoints.com6

doofinder.com5

Ninety-one of the ninety-one domain citations in answers naming eBay came from somebody else's page.

Pages cited

amzprep.com/top-25-ecommerce-platforms-north-america15

bigcommerce.com/articles/ecommerce/small-business-ecommerce9

taboola.com/marketing-hub/best-ecommerce-marketing-platforms7

theretailexec.com/platform-management/how-to-choose-an-ecommerce-platform7

bigcommerce.com/articles/ecommerce/software6

retailtouchpoints.com/topics/digital-commerce/7-biggest-traps-that-ecommerce-platforms-don6

theretailexec.com/tools/best-retail-media-platform6

bigcommerce.com/articles/ecommerce/ecommerce-platforms5

Pages are listed as the models cited them.

Search and answers

ebay.com is not in Google's top ten for any of the category's searches. In the answers, eBay takes 0% of first choices and BigCommerce B2B Edition takes 47%.

ShowHide

In search

Google, US estimates

Position for “ecommerce platform”

–

not in the top ten

Position for “best ecommerce platform”

–

not in the top ten

Searches for its name, Google: 24,900,000 a month (“ebay”)
AI search demand for its name, est.: 110,380 a month

In answers

This edition

Share of first choices

rank 70 of 71 in ecommerce

Segment leader

47%

BigCommerce B2B Edition

First choices: 0 across its categories
Named in: 26 answers
Its own site cited: in 25 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow eBay

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Q58024 is the company behind eBay.

ShowHide

On record

Wikidata

Website: ebay.com
Headquarters: San Jose, United States
Founded: 1995
Employees: about 12,600 (2016)
Ownership: Public, EBAY on Nasdaq

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when eBay's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as eBay, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for eBay by email, built from the raw record of the edition. It shows:

where eBay is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name eBay, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.