Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 30 → 42 of 53
2 categories · Named, not rankedEtsy
15Judge labels
0First choices
13Negative labels
10 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Etsy was named 5 times in Ecommerce and 1 other category, where BigCommerce B2B Edition led with 47%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business48 of 53
0%3 labels
under the label threshold
Mid-market59 of 71
0%4 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Etsy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Ecommerce platforms | Revenue operations | 0% | 59 of 71 | 75% | 4 | under 10 labels · led by BigCommerce B2B Edition at 47% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 89 of 115 | 100% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Etsy held within the floor in all two categories: no change cleared 11 points.
Best category · Ecommerce · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 78 → 49 of 60
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Ecommerce | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 78 → 59 of 71 |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 89 of 115, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Etsy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Etsy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 2 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative14 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Handmade/unique items | Etsy (check seller reviews carefully)” Kimi K2 · Ecommerce · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Why avoid: High fees (typically 15–45% of revenue), zero customer data ownership” Mistral Small · Ecommerce · negative prompt · hard negative
“Marketplaces (Amazon, eBay, Etsy, Walmart)... these are the platforms to avoid.” GLM 4.7 FlashX · Ecommerce · negative prompt · hard negative
“Sellers frequently mention account suspensions without clear explanations and lengthy shop setup processes” MiniMax M2.5 · Ecommerce · negative prompt · soft negative
“can be risky if you prioritize brand building. They charge high fees (often 15-45% of revenue)” Mistral Small · Ecommerce marketing · negative prompt · soft negative
Named alongside
The products named in the same answers as Etsy, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Etsy was named but was not.ShowHide
Named alongside
The products named in the same answers as Etsy, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Etsy was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Etsy. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named Etsy and are not a share of its labels.
Domains cited
amzprep.com11
bigcommerce.com11
shopify.com7
taboola.com5
theretailexec.com5
doofinder.com4
learn.g2.com4
moengage.com4
retailtouchpoints.com4
wise.com4
Fifty-nine of the fifty-nine domain citations in answers naming Etsy came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on etsy.com
100
subdomains included
Content
2
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1 | undated | |||
| Conference or event | 1 | undated |
How it is countedHide how it is counted
Every page etsy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Etsy
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Q1353939 is the company behind Etsy.ShowHide
The company
Q1353939 is the company behind Etsy.
ShowHideOn record
Wikidata- Website
- etsy.com
- Headquarters
- United States, Ireland
- Founded
- 2005
- Ownership
- Public, ETSY on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Etsy is a global online marketplace, where people come together to make, sell, buy, and collect unique items.
- For
- people looking for handmade gift, vintage & on-trend clothes, unique jewelry, and more
- Hosting
- AustraliaAustriaBelgiumCanadaCanada (French)DenmarkFinlandFrance
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, customers
What Etsy's own pages state, read October 5, 2026: etsy.com, trust.etsy.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Etsy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Etsy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Etsy by email, built from the raw record of the edition. It shows:
- where Etsy is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Etsy, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.