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GTM AI Index
Index › Products › Ecwid · October 2026 Edition
2 categories · Ranked

Ecwid

32Judge labels
1First choices
8Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Ecommerce for small business buyers
Rank 12 of 71 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 11% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Ecwid for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Ecommerce platformsRevenue operations0%12 of 7111%9under 10 labels · led by BigCommerce B2B Edition at 47%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce search and merchandisingMarketing0%34 of 740%1under 10 labels · led by Algolia at 25%

Movement

Since September 2026, Ecwid held within the floor in all two categories: no change cleared 11 points.

Best category · Ecommerce · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 8 → 7 of 53
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 6 → 11 of 60
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 of 72, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Ecommerce2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 6 → 12 of 71
Ecommerce search0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 34 of 74, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Ecwid across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501102
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar01113
Grok 4.2001001
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K202002
GLM 4.7 FlashX00000
MiniMax M2.501001
GPT-6 Luna00000
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase1 labelNone
Comparative6 labelsNone
Budget-constrained14 labels1
Scale-constrained0 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative32 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Another cheap ecommerce platform for small business owners aiming to sell products across various channels” Claude Haiku 4.5 · Ecommerce search · budget prompt · alternative
“Ecwid is a good fit if you already have a website and want to add a storefront cheaply” Perplexity Sonar · Ecommerce · budget prompt · alternative
“Square Online and Ecwid are commonly cited as genuine free entry points” Muse Glimmer 30B · Ecommerce · budget prompt · alternative
“If you have zero budget: Start with Big Cartel or Ecwid (both free)” MiniMax M2.5 · Ecommerce · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“limited in scalability and custom features” Perplexity Sonar · Ecommerce · negative prompt · soft negative

Named alongside

The products named in the same answers as Ecwid, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ecwid was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Shopify27 of 329Not among the top eight
WooCommerce25 of 327Not among the top eight
Square Online21 of 324Not among the top eight
BigCommerce B2B Edition16 of 326Not among the top eight
Big Cartel13 of 321Not among the top eight
Wix11 of 321Not among the top eight
Adobe Commerce11 of 320Not among the top eight
Squarespace Commerce10 of 320Not among the top eight
Wix eCommerce10 of 320Not among the top eight
Salesforce Commerce Cloud7 of 320Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ecwid. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 32 answers that named Ecwid and are not a share of its labels.

Domains cited

shopify.com24
bigcommerce.com20
forbes.com16
commercepundit.com13
learn.g2.com12
emailvendorselection.com11
stripe.com11
techradar.com11
expertmarket.com10
wise.com10

138 of the 138 domain citations in answers naming Ecwid came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

ecwid.com is not in Google's top ten for any of the category's searches. In the answers, Ecwid takes 0% of first choices and BigCommerce B2B Edition takes 47%.
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In search

Google, US estimates
Position for “ecommerce platform”
–
not in the top ten
Position for “best ecommerce platform”
–
not in the top ten
Searches for its name, Google
12,100 a month (“ecwid”)
AI search demand for its name, est.
108 a month
Organic visits to its site
about 136,123 a month
Searches its site ranks for
43,940 · 1,487 in the top three
Sites linking to it
36,460
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
2 ads · 2 image · 0 shown in the last 30 days

First shown November 2025, as austin woodruff, verified. Ads started 2025-11 to 2026-10: 2 in the year.

On Google's pages: 1 2

In answers

This edition
Share of first choices
0%
rank 12 of 71 in ecommerce
Segment leader
47%
BigCommerce B2B Edition
First choices
1 across its categories
Named in
32 answers
Its own site cited
in 32 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on ecwid.com
8,097
subdomains included
Content
5,731
counted in the table below
Documentation
531
Product · Integration
48 · 1
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog5,47702026-03-12SEO, Direct mail
Report or ebook11202025-12-11
Case study3602025-10-27
Glossary or explainer3402025-10-01SEO
Comparison3002026-02-12Ecommerce
News or press1202024-04-26
Webinar or virtual event1002024-07-16Direct mail
Conference or event902023-08-25
Template or tool802026-05-22
Podcast or video302022-11-11

Most recent

How it is countedHide how it is counted

Every page ecwid.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name direct mail (17); 7 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Ecwid

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Ecwid is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
Launch your online store easily—no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.
For
businesses
Price stated
Starter 5/month; Venture 29/month; Business 49/month; Unlimited 119/month (paid annually) ecwid.com/pricing
Starting price
5 ecwid.com/pricing
Free plan or trial
for free ecwid.com/pricing
Certifications
PCI DSS validated Level 1 Service Providercertified by industry experts
Hosting
global servers
Customers named
Our Little Craft CoDemetria’s dancewear and costumesThe Flourish ForumBetsy EnzensbergerEmma OrtonKat JohnsonMalcolm DeweyMelissa LeGresley
Not stated on the pages read
Integrations

What Ecwid's own pages state, read October 5, 2026: ecwid.com, ecwid.com, ecwid.com/pricing, ecwid.com/solutions/b2c, ecwid.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ecwid's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ecwid, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Ecwid by email, built from the raw record of the edition. It shows:

  • where Ecwid is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Ecwid, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at ecwid.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.