Every category where a model named Square Online for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Ecommerce platforms	Revenue operations	9%	5 of 98	5%	19	accepted challenger
Ecommerce marketing	Marketing	2%	10 of 154	0%	4	under 10 labels · led by HubSpot Marketing Hub at 36%
Billing and subscription management	Revenue operations	0%	56 of 57	100%	1	under 10 labels · led by Chargebee at 58%

Movement

This is the first edition on this tier, so no move can be computed for Square Online yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Square Online across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	1	2	0	0	3
Grok 4.1 Fast	0	1	1	0	2
Mistral Small	1	0	0	1	2
DeepSeek V4 Flash	0	3	0	0	3
Llama 4 Maverick	0	2	0	0	2
Qwen 3.7 Flash	1	1	0	1	3
Kimi K2	1	0	0	0	1
GLM 4.7 FlashX	1	0	2	0	3
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative22 labels2not counted in share

Budget-constrained28 labels11

Scale-constrained2 labelsNone

Negative9 labels1not counted in share

First choiceAlternativeMentionNegative61 labels in all, every segment counted; 11 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best choice is usually Square Online if you want the lowest upfront cost” Perplexity Sonar · Ecommerce marketing · budget prompt · first choice

“If you have $0 for monthly fees: Choose Square Online.” Qwen 3.7 Flash · Ecommerce · budget prompt · first choice

“1. Square Online — FREE Plan ⭐ Best for Tightest Budgets” Kimi K2 · Ecommerce · budget prompt · first choice

“🏆 Best Overall Value: Square Online (free plan)” Mistral Small · Ecommerce · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Weak subscription engine with limited flexibility” Qwen 3.7 Flash · Billing · negative prompt · hard negative

“Weaknesses: Limited scalability beyond $1-2M GMV” Mistral Small · Ecommerce · comparative prompt · soft negative

Named alongside

The products named in the same answers as Square Online, over the 61 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Square Online was named but was not.

ProductSame answerTook the first choice insteadHead to head

Shopify55 of 6125Not in the top three

WooCommerce52 of 6115Not in the top three

BigCommerce43 of 615Not in the top three

Ecwid26 of 611Not in the top three

Wix23 of 613Not in the top three

Squarespace22 of 610Not in the top three

Big Cartel17 of 611Not in the top three

Wix eCommerce12 of 610Not in the top three

Gumroad10 of 610Not in the top three

Adobe Commerce9 of 610Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Square Online. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 10 of the 61 answers that named Square Online and are not a share of its labels.

Domains cited

shopify.com9

guideflow.com8

forbes.com7

stripe.com6

theretailexec.com6

commercepundit.com5

expertmarket.com5

getresponse.com5

learn.g2.com5

bigcommerce.com4

Sixty of the sixty domain citations in answers naming Square Online came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-ecommerce-platform7

guideflow.com/blog/best-ecommerce-platform-for-small-business6

shopify.com/blog/best-ecommerce-platform-small-business6

stripe.com/resources/more/ecommerce-platforms-for-small-businesses-a-guide-to-get-started6

commercepundit.com/blog/affordable-e-commerce-platforms-for-small-businesses5

expertmarket.com/website-builders/best-small-business-ecommerce-platform5

getresponse.com/blog/cost-effective-ecommerce-platforms5

learn.g2.com/best-ecommerce-platforms5

Pages are listed as the models cited them.

Names read as Square Online

What the judge wrote, as written, with how often. The vendor table decides that these count as Square Online; a claim can dispute any of them.

Square 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Square Online's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Square Online, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at squareonline.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.