GTM AI Index

Index › Vendors › Gumroad · September 2026 Edition

2 categories · Named, not ranked

Gumroad

13Judge labels

0First choices

2Negative labels

8 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Gumroad was named 5 times in Ecommerce and 1 other category, where BigCommerce B2B Edition led with 27%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business16 of 56

under the label threshold

Mid-market17 of 98

under the label threshold

Enterprisenot named

No model named it for this buyer.

In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Gumroad for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Ecommerce platforms	Revenue operations	0%	17 of 98	0%	4	under 10 labels · led by BigCommerce B2B Edition at 27%
Ecommerce marketing	Marketing	0%	52 of 154	0%	1	under 10 labels · led by HubSpot Marketing Hub at 36%

Movement

This is the first edition on this tier, so no move can be computed for Gumroad yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Gumroad across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	1	0	1
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained10 labelsNone

Scale-constrained0 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“These platforms offer $0 monthly fees, making them a good option for those just starting out.” Llama 4 Maverick · Ecommerce · budget prompt · alternative

“Selling digital products: Gumroad (no monthly fee, pay per sale)” MiniMax M2.5 · Ecommerce · budget prompt · alternative

“For Digital Products: Gumroad + Mailchimp (free tier)” GLM 4.7 FlashX · Ecommerce marketing · budget prompt · alternative

“Digital products only? Gumroad (free, 10% + 50¢ fee).” Grok 4.1 Fast · Ecommerce · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Gumroad, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gumroad was named but was not.

ProductSame answerTook the first choice insteadHead to head

WooCommerce10 of 137Not in the top three

Square Online10 of 133Not in the top three

Shopify10 of 131Not in the top three

Big Cartel9 of 133Not in the top three

Ecwid7 of 131Not in the top three

BigCommerce6 of 132Not in the top three

Wix eCommerce3 of 130Not in the top three

Canva2 of 130Not in the top three

Mailchimp2 of 130Not in the top three

OpenCart2 of 130Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Gumroad. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 13 answers that named Gumroad and are not a share of its labels.

Domains cited

attrock.com1

betterbusinessadvice.com1

blog.alguna.com1

g2.com1

gocardless.com1

launchtry.com1

learn.g2.com1

memetik.ai1

reddit.com1

solidgate.com1

Ten of the ten domain citations in answers naming Gumroad came from somebody else's page.

Pages cited

attrock.com/blog/subscription-billing-platforms1

betterbusinessadvice.com/best-subscription-billing-software1

blog.alguna.com/subscription-billing-software1

g2.com/discussions/best-billing-platforms-for-subscription-based-companies1

gocardless.com/en-au/guides/posts/subscription-payment-services-six-best-solutions1

gocardless.com/en-us/guides/posts/best-subscription-billing-software-solutions1

gocardless.com/guides/posts/best-subscription-billing-software-smes1

launchtry.com/tools/subscription-billing1

Pages are listed as the models cited them.

The company

Gumroad, Inc. is the company behind Gumroad.

Website: gumroad.com
Headquarters: San Francisco, United States
Founded: 2011

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gumroad's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gumroad, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at gumroad.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.