Small business▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 6% in September 2026
Inside the floor by 5 pointsRank 5 → 51 of 53
3 categories · RankedBig Cartel
26Judge labels
3First choices
9Negative labels
11 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Ecommerce for mid-market buyers
Rank 5 of 71 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 11 labels there were negative.
What the models named instead of Big Cartel →By buyer segmentRead the same way at every buyer size.
Small business47 of 53
0%7 labels
under the label threshold
Mid-market5 of 71
4%11 labels
accepted challenger
Enterprisenot named
0%
No model named it for this buyer.
In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Big Cartel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Ecommerce platforms | Revenue operations | 4% | 5 of 71 | 18% | 11 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 2% | 14 of 115 | 0% | 3 | under 10 labels · led by HubSpot Marketing Hub at 38% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce search and merchandising | Marketing | 0% | 30 of 74 | 0% | 1 | under 10 labels · led by Algolia at 25% |
Movement
Since September 2026, Big Cartel held within the floor in all three categories: no change cleared 11 points.
Best category · Ecommerce · by segment
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 13 → 5 of 60
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Ecommerce | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 5 of 71 |
| Ecommerce marketing | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 35 → 14 of 115 |
| Ecommerce search | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 74, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Big Cartel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Big Cartel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained16 labels3
Scale-constrained0 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative26 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Offers a free plan and is designed for artists and small businesses, making it very budget-friendly for beginners” Mistral Small · Ecommerce marketing · budget prompt · first choice
“If you want the absolute cheapest start, go with Big Cartel (free for 5 products) or Ecwid.” Kimi K2 · Ecommerce · budget prompt · first choice
“such as WooCommerce, Big Cartel, or Hostinger. These platforms offer affordable pricing options” Llama 4 Maverick · Ecommerce · budget prompt · first choice
“Tailored for artists and makers, offering a free plan for up to five products” Claude Haiku 4.5 · Ecommerce search · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid if You Plan to Scale... strictly capped at a maximum of 500 products” Gemini 3.5 Flash · Ecommerce · negative prompt · hard negative
“user feedback flags feature limitations and buggy apps” Perplexity Sonar · Ecommerce · negative prompt · soft negative
Named alongside
The products named in the same answers as Big Cartel, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Big Cartel was named but was not.ShowHide
Named alongside
The products named in the same answers as Big Cartel, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Big Cartel was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Big Cartel. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 26 answers that named Big Cartel and are not a share of its labels.
Domains cited
shopify.com20
bigcommerce.com10
commercepundit.com10
expertmarket.com10
forbes.com8
ecommerce-platforms.com6
learn.g2.com6
theretailexec.com6
amzprep.com5
business.adobe.com5
Eighty-six of the eighty-six domain citations in answers naming Big Cartel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bigcartel.com is not in Google's top ten for any of the category's searches. In the answers, Big Cartel takes 4% of first choices and BigCommerce B2B Edition takes 47%.ShowHide
Search and answers
bigcartel.com is not in Google's top ten for any of the category's searches. In the answers, Big Cartel takes 4% of first choices and BigCommerce B2B Edition takes 47%.
ShowHideIn search
Google, US estimatesPosition for “ecommerce platform”
–
not in the top ten
Position for “best ecommerce platform”
–
not in the top ten
- Searches for its name, Google
- 33,100 a month (“big cartel”)
- AI search demand for its name, est.
- 708 a month
- Organic visits to its site
- about 607,556 a month
- Searches its site ranks for
- 114,490 · 6,225 in the top three
- Sites linking to it
- 258,491
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 5 of 71 in ecommerce
Segment leader
47%
BigCommerce B2B Edition
- First choices
- 3 across its categories
- Named in
- 26 answers
- Its own site cited
- in 26 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on bigcartel.com
478
subdomains included
Content
134
counted in the table below
Documentation
227
Product · Integration
15 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 98 | 0 | 2025-04-25 | Ecommerce, Ecommerce marketing | |
| Template or tool | 16 | undated | |||
| Conference or event | 7 | 0 | 2019-06-12 | ||
| Webinar or virtual event | 4 | 0 | 2024-05-14 | Direct mail | |
| Comparison | 4 | undated | |||
| Report or ebook | 3 | undated | |||
| Glossary or explainer | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2025-04-25Behind the shop heather benjamin blog
- 2024-05-14Big cartel bulletin webinars payment methods and more new features webinar or virtual event
- 2019-06-12Swipe and tap your way to faster in person sales conference or event
How it is countedHide how it is counted
Every page bigcartel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Big Cartel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Big Cartel.ShowHide
The company
Big Cartel.
ShowHideOn record
Wikidata- Website
- bigcartel.com
- Founded
- 2005
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Free, Easy Online Stores for Artists & Small Businesses
- For
- Artists & Small Businesses
- Price stated
- plans starting at $0, zero stress.; $0 to start; Includes 7 days free, then $15/mo; $30/mo bigcartel.com
- Starting price
- $0 bigcartel.com
- Free plan or trial
- Free trial; Includes 7 days free, then $15/mo bigcartel.com
- Customers named
- Anarres MetalHog Island Press
- Not stated on the pages read
- Integrations, certifications, hosting
What Big Cartel's own pages state, read September 28, 2026: bigcartel.com, bigcartel.com/pricing-cal, bigcartel.com/resources/help/topic/security, bigcartel.com/product/uses. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Big Cartel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Big Cartel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Big Cartel by email, built from the raw record of the edition. It shows:
- where Big Cartel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Big Cartel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.