Every category where a model named Big Cartel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Ecommerce platforms	Revenue operations	0%	16 of 98	14%	7	under 10 labels · led by BigCommerce B2B Edition at 27%
Ecommerce marketing	Marketing	0%	35 of 154	0%	2	under 10 labels · led by HubSpot Marketing Hub at 36%
Billing and subscription management	Revenue operations	0%	49 of 57	100%	1	under 10 labels · led by Chargebee at 58%

Movement

This is the first edition on this tier, so no move can be computed for Big Cartel yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Big Cartel across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained15 labels3

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Big Cartel is a minimalist eCommerce platform built for independent artists, makers, and small-scale sellers” Claude Haiku 4.5 · Ecommerce marketing · budget prompt · alternative

“These platforms offer $0 monthly fees, making them a good option for those just starting out.” Llama 4 Maverick · Ecommerce · budget prompt · alternative

“Big Cartel (free to $15/month) — designed specifically for small independent brands.” DeepSeek V4 Flash · Ecommerce · budget prompt · alternative

“Big Cartel also offers a free plan, but it is better suited to tiny stores” Perplexity Sonar · Ecommerce · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Works only for very small/simple stores” Qwen 3.7 Flash · Billing · negative prompt · hard negative

“it is cheap, but it is severely limited” Gemini 3.5 Flash · Ecommerce · negative prompt · soft negative

Named alongside

The products named in the same answers as Big Cartel, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Big Cartel was named but was not.

ProductSame answerTook the first choice insteadHead to head

WooCommerce18 of 2011Not in the top three

Shopify18 of 204Not in the top three

Square Online17 of 202Not in the top three

BigCommerce14 of 204Not in the top three

Ecwid10 of 201Not in the top three

Gumroad9 of 200Not in the top three

Wix5 of 201Not in the top three

Wix eCommerce5 of 201Not in the top three

Squarespace4 of 200Not in the top three

Canva3 of 200Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Big Cartel. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 20 answers that named Big Cartel and are not a share of its labels.

Domains cited

shopify.com3

commercepundit.com2

creativethemes.com2

dokan.co2

forbes.com2

getresponse.com2

startups.co.uk2

stripe.com2

theretailexec.com2

10web.io1

Twenty of the twenty domain citations in answers naming Big Cartel came from somebody else's page.

Pages cited

commercepundit.com/blog/affordable-e-commerce-platforms-for-small-businesses2

creativethemes.com/blocksy/blog/cheapest-ecommerce-platforms-to-launch-a-store2

dokan.co/blog/499087/best-cheap-ecommerce-platforms2

forbes.com/advisor/business/software/best-ecommerce-platform2

getresponse.com/blog/cost-effective-ecommerce-platforms2

shopify.com/blog/cheap-ecommerce-platforms2

stripe.com/resources/more/ecommerce-platforms-for-small-businesses-a-guide-to-get-started2

theretailexec.com/tools/best-cheap-ecommerce-platforms2

Pages are listed as the models cited them.

The company

Big Cartel.

Website: bigcartel.com
Founded: 2005

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Big Cartel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Big Cartel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at bigcartel.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.