Every category where a model named Amazon Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	0%	34 of 137	0%	7	under 10 labels · led by Google Ads at 10%
Ecommerce marketing	Marketing	0%	148 of 154	67%	3	under 10 labels · led by HubSpot Marketing Hub at 36%
Programmatic and display advertising	Marketing	0%	28 of 96	0%	1	under 10 labels · led by StackAdapt at 61%
Video advertising	Marketing	0%	72 of 121	0%	1	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Amazon Ads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Amazon Ads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	2	0	2
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative10 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative18 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“best when purchase intent happens on Amazon and product sales are the goal” GPT-5.4 mini · Paid ads · comparative prompt · alternative

“Best For: E-commerce and product sales” GLM 4.7 FlashX · Paid ads · comparative prompt · alternative

“Amazon Ads (solid performance)” Mistral Small · Programmatic · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Amazon - 91,248 complaints” GLM 4.7 FlashX · Ecommerce marketing · negative prompt · hard negative

“| Amazon | 91,248 |” MiniMax M2.5 · Ecommerce marketing · negative prompt · soft negative

Named alongside

The products named in the same answers as Amazon Ads, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Ads was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Ads11 of 184Not in the top three

Meta Ads10 of 182Not in the top three

LinkedIn Campaign Manager10 of 180Not in the top three

TikTok Ads8 of 180Not in the top three

Marin Software7 of 181Not in the top three

Microsoft Advertising7 of 181Not in the top three

Optmyzr6 of 180Not in the top three

Skai5 of 182Not in the top three

Shopify5 of 181Not in the top three

Smartly4 of 181Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 18 answers that named Amazon Ads and are not a share of its labels.

Domains cited

g2.com3

clicksgeek.com2

gitnux.org2

learn.g2.com2

theretailexec.com2

worldmetrics.org2

10web.io1

about.ads.microsoft.com1

admanage.ai1

ads.microsoft.com1

Seventeen of the seventeen domain citations in answers naming Amazon Ads came from somebody else's page.

Pages cited

clicksgeek.com/best-paid-advertising-platforms-for-businesses2

g2.com/categories/paid-search-advertising/enterprise2

gitnux.org/best/paid-search-software2

10web.io/blog/enterprise-ecommerce-platform1

about.ads.microsoft.com/en/get-started/new-advertiser-faqs1

admanage.ai/blog/google-ads-alternatives1

ads.microsoft.com/1

ads.tiktok.com/business/en/solutions/ads-manager1

Pages are listed as the models cited them.

Names read as Amazon Ads

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Ads; a claim can dispute any of them.

Amazon 2Amazon Ads (DSP) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at amazonads.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.