Amazon Ads
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail media platforms | Marketing | 33% | 1 of 121 | 2% | 43 | endorsed leader | |
| Audio and podcast advertising | Marketing | 2% | 11 of 101 | 0% | 5 | under 10 labels · led by AudioGo at 34% | |
| Ecommerce marketing | Marketing | 0% | 115 of 115 | 80% | 5 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 0% | 39 of 113 | 25% | 4 | under 10 labels · led by Google Ads at 13% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 24 of 114 | 0% | 3 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated Amazon Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 2 | 5 |
| GPT-5.4 mini | 3 | 4 | 0 | 1 | 8 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 0 | 4 |
| Perplexity Sonar | 1 | 1 | 1 | 1 | 4 |
| Grok 4.20 | 5 | 0 | 1 | 0 | 6 |
| Mistral Small | 2 | 0 | 0 | 1 | 3 |
| DeepSeek V4 Flash | 4 | 1 | 1 | 0 | 6 |
| Llama 4 Maverick | 0 | 0 | 3 | 1 | 4 |
| Qwen 3.7 Flash | 1 | 2 | 1 | 0 | 4 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 3 | 0 | 1 | 0 | 4 |
| MiniMax M2.5 | 2 | 0 | 0 | 0 | 2 |
| GPT-6 Luna | 4 | 0 | 1 | 0 | 5 |
| Muse Glimmer 30B | 2 | 1 | 0 | 0 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Amazon Ads if your B2B products appear on Amazon ... it has the broadest tools, mid-market accessibility, and some B2B extensions.” Grok 4.20 · Retail media · direct prompt · first choice
“Amazon Ads (including Amazon Business and the DSP) is the most practical "best-fit" retail-media platform for most mid-market B2B companies.” MiniMax M2.5 · Retail media · direct prompt · first choice
“Amazon remains the default for many brands due to its scale, mature tools, and proven performance. However, it can be competitive and expensive.” GLM 4.7 FlashX · Retail media · comparative prompt · first choice
“start with Amazon Business Sponsored Products at a modest daily budget. It has the lowest barrier to entry, the highest buyer intent” DeepSeek V4 Flash · Retail media · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Amazon and eBay are not recommended if you want to build a brand and own customer data. They have high fees, strict platform rules, and limited branding control.” Llama 4 Maverick · Ecommerce marketing · negative prompt · hard negative
“Marketplaces like Amazon or eBay if you need strong branding, first-party customer data, or full control over remarketing; ... high fees and limited customer data” Perplexity Sonar · Ecommerce marketing · negative prompt · soft negative
“The FTC recently sued Amazon over allegedly secret ad-auction surcharge practices, which is a reminder to scrutinize hidden costs in ad platforms.” GPT-5.4 mini · Ecommerce marketing · negative prompt · soft negative
“Third-party marketplaces like Amazon, eBay, Etsy, Walmart Marketplace, and Target Plus can be risky if you prioritize brand building.” Mistral Small · Ecommerce marketing · negative prompt · soft negative
Named alongside
The products named in the same answers as Amazon Ads, over the 145 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Ads was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 143 of the 145 answers that named Amazon Ads and are not a share of its labels.
Domains cited
No domain is on file for Amazon Ads, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Amazon Ads stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 18,100 a month (“amazon ads”)
- AI search demand for its name, est.
- 2,303 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This edition- Named in
- 145 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Amazon Ads
Follow Amazon Ads
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon Ads by email, built from the raw record of the edition. It shows:
- where Amazon Ads is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon Ads, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Amazon Ads is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
AI models recommend Amazon Ads first in Retail media platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.