Amazon Ads vs Skai
Six of fourteen models named Amazon Ads first on the direct prompt; zero named Skai. Amazon Ads was named by fourteen of the fourteen models and Skai by six and Amazon Ads carries 43 labels and Skai 10, so the shares are not directly comparable.
Amazon Ads
endorsed leaderNamed in five categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.
By framing
Across every category in the October 2026 Edition, Amazon Ads and Skai were named in the same answer twenty-four times, of the 145 answers naming Amazon Ads and the 158 naming Skai. In those answers Skai took the first choice four times and Amazon Ads nine.
Every model, every framing
| Model | DirectAA | ParaphraseAA | ComparativeAA | Budget-constrainedAA | Scale-constrainedAA | NegativeAA |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | AA | AA | ||||
| GPT-5.4 mini | AA | | AA | AA | ||
| Gemini 3.5 Flash | | | AA | AA | ||
| Perplexity Sonar | AA | AA | ||||
| Grok 4.1 Fast | AA | AA | AA | AA | AA | |
| Mistral Small | AA | AA | ||||
| DeepSeek V4 Flash | AA | AA | AA | AA | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | AA | AA | ||||
| Kimi K2 | AA | |||||
| GLM 4.7 FlashX | AA | AA | AA | |||
| MiniMax M2.5 | AA | AA | ||||
| GPT-6 Luna | AA | AA | AA | |||
| Muse Glimmer 30B | AA | AA | AA |
SkaiAA first choiceAA named as an alternativeAA argued againstblank: not namedEach cell is one answer, Amazon Ads on the left and Skai on the right.The direct prompt
Amazon Ads first, Skai not the choice
6 of 14 modelsSkai was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Skai0%#– of 10Skai5%#4 of 9Skai30%#1 of 11What the models said about Amazon Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Start with Amazon Ads if your B2B products appear on Amazon ... it has the broadest tools, mid-market accessibility, and some B2B extensions.” Grok 4.1 Fast · direct prompt · first choice
“Amazon Ads (including Amazon Business and the DSP) is the most practical "best-fit" retail-media platform for most mid-market B2B companies.” MiniMax M2.5 · direct prompt · first choice
“Amazon remains the default for many brands due to its scale, mature tools, and proven performance. However, it can be competitive and expensive.” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about Skai
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid heavy enterprise platforms like Skai or CommerceIQ unless you plan on hiring a dedicated agency” Gemini 3.5 Flash · paraphrase prompt · hard negative
“the best platform for a mid-sized B2B company to run and manage retail media ads would be Skai, formerly known as Kenshoo” Llama 4 Maverick · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.