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Index › Marketing › Paid ads › Skai vs Smartly
Search and social advertising platforms · October 2026 Edition

Skai vs Smartly

Two of fourteen models named Skai first on the direct prompt; zero named Smartly. Skai was named by thirteen of the fourteen models and Smartly by twelve and Skai carries 31 labels and Smartly 20, so the shares are not directly comparable.

Skai

accepted challenger

Named in two categories this edition.

Smartly

accepted challenger

Named in three categories this edition.

First-choice share7%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#7A position in a field of 14; printed, not drawn.
Labels3120A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Skai reading right to left. Rank and label count are printed, not drawn.Google Ads vs Skai · Google Ads vs Smartly · Adzooma vs Skai

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the search and social advertising platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SkaiFirst choices, of fourteen modelsSmartly
Direct20
Paraphrase101 against Smartly
Comparative101 against Skai
Budget-constrained002 against Skai · 1 against Smartly
Scale-constrained11
Negative003 against Skai · 1 against Smartly
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Skai and Smartly were named in the same answer forty times, of the 158 answers naming Skai and the 174 naming Smartly. In those answers Smartly took the first choice zero times and Skai nineteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Skai and Smartly stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Skai Smartly first choice named as an alternative argued againstblank: not namedEach cell is one answer, Skai on the left and Smartly on the right.

The direct prompt

The plain question, one answer per model, grouped by where Skai and Smartly stood in it.

Skai first, Smartly not the choice

2 of 14 modelsSmartly was named in the answer but not as the choice, or not at all.
Grok 4.1 FastSkai alternatives: Adzooma, Marin Software, Optmyzr, Revealbot
MiniMax M2.5Skai alternatives: 6sense, HubSpot's Ad Management Tools

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniGoogle Marketing Platform with Search Ads 360 alternatives: Optmyzr, Smartly
DeepSeek V4 FlashHubSpot Advertising alternatives: 6sense, Skai, Smartly, Wask
GLM 4.7 FlashXHubSpot Marketing Hub alternatives: AdRoll ABM, Skai

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Directive, Google Ads alternatives: AdRoll ABM, Disruptive Advertising, HawkSEM, LinkedIn Campaign Manager, Optmyzr
Gemini 3.5 FlashMetadata.io alternatives: HubSpot Ads, Influ2, Optmyzr
Perplexity SonarHubSpot Marketing Hub alternatives: AdRoll, Optmyzr
Mistral SmallMetadata.io alternatives: 6sense, AdRoll, WebFX
Llama 4 MaverickAdRoll alternatives: 6sense, Madgicx, WebFX
Qwen 3.7 FlashAdRoll ABM, Terminus alternatives: Google Ads, HubSpot Ads, LinkedIn Campaign Manager, Microsoft Advertising, Revealbot
Kimi K2Metadata.io alternatives: AdRoll ABM
GPT-6 LunaMetadata.io alternatives: Optmyzr
Muse Glimmer 30BMarin Software alternatives: 6sense, Ryze AI, Semrush Advertising Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Skai0%#15 of 16
Smartly0%#14 of 16
The full small business standing →
Mid-marketThe figures above
Skai leads by five points.
Skai7%#4 of 14
Smartly2%#7 of 14
The full mid-market standing →
Enterprise
Skai leads by forty-one points.
Skai44%#1 of 9
Smartly4%#4 of 9
The full enterprise standing →

What the models said about Skai

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Avoid: Enterprise platforms like Skai” Kimi K2 · budget prompt · hard negative
“Be very cautious with Skai/Kenshoo unless you're a large enterprise with dedicated implementation resources.” Kimi K2 · negative prompt · soft negative
“Caution advised for Small and Medium Businesses (SMBs)... Entry-level pricing starts around $114,000/year” Qwen 3.7 Flash · negative prompt · soft negative
“Enterprise-grade platform that manages advertising across Google, Meta, LinkedIn, Amazon, and Apple Search Ads from a single interface” MiniMax M2.5 · direct prompt · first choice
“If you have a dedicated, skilled PPC manager: Lean toward Skai or MEGA AI for heavy-hitting automation and deep optimization.” Qwen 3.7 Flash · scale prompt · first choice
“Top Recommendation: Skai (formerly Kenshoo) ... Skai edges out as the overall best balance for robust B2B management.” Grok 4.1 Fast · direct prompt · first choice

What the models said about Smartly

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Smartly.io: Social-first (Meta/TikTok/LinkedIn) with AI creative; scales to search. Ideal for visual/brand campaigns.” Grok 4.1 Fast · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.