Search and social advertising platforms · October 2026 Edition
Skai vs Marin Software
Two of fourteen models named Skai first on the direct prompt; one named Marin Software. Skai was named by thirteen of the fourteen models and Marin Software by thirteen and both carry 31 labels, so the shares below are directly comparable.
Named in two categories this edition.
San Francisco, United States, founded 2006. Named in two categories this edition.
First-choice share7%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%26%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 14; printed, not drawn.
Labels3131Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, Skai reading right to left. Rank and label count are printed, not drawn.Google Ads vs Skai · Google Ads vs Marin Software · Adzooma vs Skai
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the search and social advertising platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SkaiFirst choices, of fourteen modelsMarin Software
Direct21
Paraphrase11
Comparative101 against Skai · 1 against Marin Software
Budget-constrained002 against Skai · 1 against Marin Software
Scale-constrained101 against Marin Software
Negative003 against Skai · 5 against Marin Software
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Skai and Marin Software were named in the same answer seventy-one times, of the 158 answers naming Skai and the 105 naming Marin Software. In those answers Marin Software took the first choice one time and Skai thirty.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Skai and Marin Software stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
Skai Marin Software first choice named as an alternative argued againstblank: not namedEach cell is one answer, Skai on the left and Marin Software on the right.The direct prompt
The plain question, one answer per model, grouped by where Skai and Marin Software stood in it.
Skai first, Marin Software an alternative
2 of 14 modelsMarin Software was named in the answer but not as the choice, or not at all.Grok 4.1 FastSkai alternatives: Adzooma, Marin Software, Optmyzr, Revealbot
MiniMax M2.5Skai alternatives: 6sense, HubSpot's Ad Management Tools
Marin Software first, Skai not the choice
1 of 14 modelsSkai was named in the answer but not as the choice, or not at all.Muse Glimmer 30BMarin Software alternatives: 6sense, Ryze AI, Semrush Advertising Toolkit
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.DeepSeek V4 FlashHubSpot Advertising alternatives: 6sense, Skai, Smartly, Wask
GLM 4.7 FlashXHubSpot Marketing Hub alternatives: AdRoll ABM, Skai
Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Directive, Google Ads alternatives: AdRoll ABM, Disruptive Advertising, HawkSEM, LinkedIn Campaign Manager, Optmyzr
GPT-5.4 miniGoogle Marketing Platform with Search Ads 360 alternatives: Optmyzr, Smartly
Gemini 3.5 FlashMetadata.io alternatives: HubSpot Ads, Influ2, Optmyzr
Perplexity SonarHubSpot Marketing Hub alternatives: AdRoll, Optmyzr
Mistral SmallMetadata.io alternatives: 6sense, AdRoll, WebFX
Llama 4 MaverickAdRoll alternatives: 6sense, Madgicx, WebFX
Qwen 3.7 FlashAdRoll ABM, Terminus alternatives: Google Ads, HubSpot Ads, LinkedIn Campaign Manager, Microsoft Advertising, Revealbot
Kimi K2Metadata.io alternatives: AdRoll ABM
GPT-6 LunaMetadata.io alternatives: Optmyzr
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Skai0%#15 of 16Marin Software0%#16 of 16Mid-marketThe figures above
Enterprise
Skai leads by thirty-three points.
Skai44%#1 of 9Marin Software11%#2 of 9What the models said about Skai
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Avoid: Enterprise platforms like Skai” Kimi K2 · budget prompt · hard negative
“Be very cautious with Skai/Kenshoo unless you're a large enterprise with dedicated implementation resources.” Kimi K2 · negative prompt · soft negative
“Caution advised for Small and Medium Businesses (SMBs)... Entry-level pricing starts around $114,000/year” Qwen 3.7 Flash · negative prompt · soft negative
“Enterprise-grade platform that manages advertising across Google, Meta, LinkedIn, Amazon, and Apple Search Ads from a single interface” MiniMax M2.5 · direct prompt · first choice
“If you have a dedicated, skilled PPC manager: Lean toward Skai or MEGA AI for heavy-hitting automation and deep optimization.” Qwen 3.7 Flash · scale prompt · first choice
“Top Recommendation: Skai (formerly Kenshoo) ... Skai edges out as the overall best balance for robust B2B management.” Grok 4.1 Fast · direct prompt · first choice
What the models said about Marin Software
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“"Marin Software officially approved a plan of dissolution and liquidation in April 2025. Avoid any remaining sales pitches"; Do not enter new engagements.” Muse Glimmer 30B · negative prompt · hard negative
“you should avoid these legacy enterprise suites... frequently criticized for a clunky, outdated UI” Gemini 3.5 Flash · negative prompt · hard negative
“Avoid: Enterprise platforms like Skai, Marin Software ($500+/month)” Kimi K2 · budget prompt · hard negative
“I'd recommend Skai (formerly Kenshoo) or Marin Software as strong all-in-one options” Grok 4.1 Fast · paraphrase prompt · first choice
“Marin Software's self-serve Connect plan is the most commonly cited balanced fit.” Muse Glimmer 30B · direct prompt · first choice
“Check if the tool integrates well with Shopify/Magento feeds, as traditional search platforms sometimes miss the mark here compared to specialized tools like Marin.” Qwen 3.7 Flash · scale prompt · alternative
Also compared
Google Ads vs SkaiGoogle Ads vs Marin SoftwareAdzooma vs SkaiAdzooma vs Marin SoftwareOptmyzr vs SkaiOptmyzr vs Marin SoftwareSkai vs Meta AdsSkai vs SmartlySkai vs LinkedIn Campaign ManagerMeta Ads vs Marin SoftwareMarin Software vs SmartlyMarin Software vs LinkedIn Campaign ManagerAll twenty-eight head-to-head pages and the full paid ads standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.