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Index › Marketing › Paid ads › Smartly vs LinkedIn Campaign Manager
Search and social advertising platforms · October 2026 Edition

Smartly vs LinkedIn Campaign Manager

Zero of fourteen models named Smartly first on the direct prompt; zero named LinkedIn Campaign Manager. Smartly was named by twelve of the fourteen models and LinkedIn Campaign Manager by nine and Smartly carries 20 labels and LinkedIn Campaign Manager 12, so the shares are not directly comparable.

Smartly

accepted challenger

Named in three categories this edition.

LinkedIn Campaign Manager

accepted challenger

By LinkedIn, Sunnyvale, United States, founded 2002. Named in eight categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#7#8A position in a field of 14; printed, not drawn.
Labels2012A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Smartly reading right to left. Rank and label count are printed, not drawn.Google Ads vs Smartly · Google Ads vs LinkedIn Campaign Manager · Adzooma vs Smartly

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the search and social advertising platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SmartlyFirst choices, of fourteen modelsLinkedIn Campaign Manager
Direct00
Paraphrase011 against Smartly
Comparative00
Budget-constrained001 against Smartly
Scale-constrained10
Negative001 against Smartly
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Smartly and LinkedIn Campaign Manager stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Smartly LinkedIn Campaign Manager first choice named as an alternative argued againstblank: not namedEach cell is one answer, Smartly on the left and LinkedIn Campaign Manager on the right.

The direct prompt

The plain question, one answer per model, grouped by where Smartly and LinkedIn Campaign Manager stood in it.

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Directive, Google Ads alternatives: AdRoll ABM, Disruptive Advertising, HawkSEM, LinkedIn Campaign Manager, Optmyzr
GPT-5.4 miniGoogle Marketing Platform with Search Ads 360 alternatives: Optmyzr, Smartly
DeepSeek V4 FlashHubSpot Advertising alternatives: 6sense, Skai, Smartly, Wask
Qwen 3.7 FlashAdRoll ABM, Terminus alternatives: Google Ads, HubSpot Ads, LinkedIn Campaign Manager, Microsoft Advertising, Revealbot

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashMetadata.io alternatives: HubSpot Ads, Influ2, Optmyzr
Perplexity SonarHubSpot Marketing Hub alternatives: AdRoll, Optmyzr
Grok 4.1 FastSkai alternatives: Adzooma, Marin Software, Optmyzr, Revealbot
Mistral SmallMetadata.io alternatives: 6sense, AdRoll, WebFX
Llama 4 MaverickAdRoll alternatives: 6sense, Madgicx, WebFX
Kimi K2Metadata.io alternatives: AdRoll ABM
GLM 4.7 FlashXHubSpot Marketing Hub alternatives: AdRoll ABM, Skai
MiniMax M2.5Skai alternatives: 6sense, HubSpot's Ad Management Tools
GPT-6 LunaMetadata.io alternatives: Optmyzr
Muse Glimmer 30BMarin Software alternatives: 6sense, Ryze AI, Semrush Advertising Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
LinkedIn Campaign Manager leads by eight points.
LinkedIn Campaign Manager8%#5 of 16
Smartly0%#14 of 16
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Smartly2%#7 of 14
LinkedIn Campaign Manager2%#8 of 14
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Smartly4%#4 of 9
LinkedIn Campaign Manager4%#7 of 9
The full enterprise standing →

What the models said about Smartly

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Smartly.io: Social-first (Meta/TikTok/LinkedIn) with AI creative; scales to search. Ideal for visual/brand campaigns.” Grok 4.1 Fast · scale prompt · first choice

What the models said about LinkedIn Campaign Manager

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“I'd recommend using LinkedIn Campaign Manager as your primary paid social tool” MiniMax M2.5 · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.