AI Indexes
GTM AI Index
Index › Marketing › Paid ads › Optmyzr vs Smartly
Search and social advertising platforms · October 2026 Edition

Optmyzr vs Smartly

Zero of fourteen models named Optmyzr first on the direct prompt; zero named Smartly. Optmyzr was named by fourteen of the fourteen models and Smartly by twelve and Optmyzr carries 43 labels and Smartly 20, so the shares are not directly comparable.

Optmyzr

accepted challenger

Named in one category this edition.

Smartly

accepted challenger

Named in three categories this edition.

First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 14; printed, not drawn.
Labels4320A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Optmyzr reading right to left. Rank and label count are printed, not drawn.Google Ads vs Optmyzr · Google Ads vs Smartly · Adzooma vs Optmyzr

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the search and social advertising platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OptmyzrFirst choices, of fourteen modelsSmartly
Direct00
Paraphrase601 against Optmyzr · 1 against Smartly
Comparative20
Budget-constrained006 against Optmyzr · 1 against Smartly
Scale-constrained11
Negative101 against Optmyzr · 1 against Smartly
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Optmyzr and Smartly were named in the same answer twenty-eight times, of the 91 answers naming Optmyzr and the 174 naming Smartly. In those answers Smartly took the first choice one time and Optmyzr three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Optmyzr and Smartly stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Optmyzr Smartly first choice named as an alternative argued againstblank: not namedEach cell is one answer, Optmyzr on the left and Smartly on the right.

The direct prompt

The plain question, one answer per model, grouped by where Optmyzr and Smartly stood in it.

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Directive, Google Ads alternatives: AdRoll ABM, Disruptive Advertising, HawkSEM, LinkedIn Campaign Manager, Optmyzr
GPT-5.4 miniGoogle Marketing Platform with Search Ads 360 alternatives: Optmyzr, Smartly
Gemini 3.5 FlashMetadata.io alternatives: HubSpot Ads, Influ2, Optmyzr
Perplexity SonarHubSpot Marketing Hub alternatives: AdRoll, Optmyzr
Grok 4.1 FastSkai alternatives: Adzooma, Marin Software, Optmyzr, Revealbot
DeepSeek V4 FlashHubSpot Advertising alternatives: 6sense, Skai, Smartly, Wask
GPT-6 LunaMetadata.io alternatives: Optmyzr

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallMetadata.io alternatives: 6sense, AdRoll, WebFX
Llama 4 MaverickAdRoll alternatives: 6sense, Madgicx, WebFX
Qwen 3.7 FlashAdRoll ABM, Terminus alternatives: Google Ads, HubSpot Ads, LinkedIn Campaign Manager, Microsoft Advertising, Revealbot
Kimi K2Metadata.io alternatives: AdRoll ABM
GLM 4.7 FlashXHubSpot Marketing Hub alternatives: AdRoll ABM, Skai
MiniMax M2.5Skai alternatives: 6sense, HubSpot's Ad Management Tools
Muse Glimmer 30BMarin Software alternatives: 6sense, Ryze AI, Semrush Advertising Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Optmyzr leads by nine points.
Optmyzr9%#4 of 16
Smartly0%#14 of 16
The full small business standing →
Mid-marketThe figures above
Optmyzr leads by ten points.
Optmyzr12%#3 of 14
Smartly2%#7 of 14
The full mid-market standing →
Enterprise
The order flips: Smartly leads at enterprise.
Smartly4%#4 of 9
Optmyzr2%#8 of 9
The full enterprise standing →

What the models said about Optmyzr

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“or Optmyzr ($200+/month) until your ad spend justifies the cost” Kimi K2 · budget prompt · hard negative
“Many industry-leading platforms (like Optmyzr, Skai, or Smartly.io) cater to enterprise clients and cost hundreds of dollars a month.” Gemini 3.5 Flash · budget prompt · soft negative
“powerful but start at ~$209–$299/month *plus* scale with your ad spend. They may be too expensive for very small budgets” Qwen 3.7 Flash · budget prompt · soft negative
“Optmyzr is a management layer built on top of Google Ads, Microsoft Advertising, and Facebook that enables multi-account automation, bid management, and reporting” Claude Haiku 4.5 · paraphrase prompt · first choice
“Optmyzr: PPC powerhouse; automation/rules for Google/Microsoft/Meta. Great for optimization-heavy teams (~$250/account/mo).” Grok 4.1 Fast · scale prompt · first choice
“If you need more comprehensive PPC coverage and have significant Google Ads spend, Optmyzr would be the better choice.” GLM 4.7 FlashX · paraphrase prompt · first choice

What the models said about Smartly

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Smartly.io: Social-first (Meta/TikTok/LinkedIn) with AI creative; scales to search. Ideal for visual/brand campaigns.” Grok 4.1 Fast · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.