Every category where a model named Google Search Ads 360 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	0%	42 of 137	25%	4	under 10 labels · led by Google Ads at 10%

Movement

This is the first edition on this tier, so no move can be computed for Google Search Ads 360 yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Search Ads 360 across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	1	0	1	3
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase8 labels3

Comparative8 labels2not counted in share

Budget-constrained2 labels1

Scale-constrained6 labels2

Negative5 labels1not counted in share

First choiceAlternativeMentionNegative30 labels in all, every segment counted; 6 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Go with Search Ads 360 for the absolute deepest connection to the Google Marketing Platform.” Gemini 3.5 Flash · Paid ads · comparative prompt · first choice

“SA360 is the gold standard for enterprise-scale search management” Gemini 3.5 Flash · Paid ads · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“without the complexity of legacy platforms like Search Ads 360” Gemini 3.5 Flash · Paid ads · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Google Search Ads 360, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Search Ads 360 was named but was not.

ProductSame answerTook the first choice insteadHead to head

Skai23 of 306Not in the top three

Marin Software17 of 303Not in the top three

Smartly16 of 300Not in the top three

Optmyzr15 of 300Not in the top three

Sprinklr9 of 300Not in the top three

Adobe Advertising7 of 300Not in the top three

LinkedIn Campaign Manager7 of 300Not in the top three

Google Ads5 of 302Not in the top three

Meta Ads5 of 300Not in the top three

Madgicx4 of 300Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Search Ads 360. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 30 answers that named Google Search Ads 360 and are not a share of its labels.

Domains cited

adstellar.ai3

marketingplatform.google.comYour site3

optmyzr.com3

pickmysoft.com3

almcorp.com2

clicksgeek.com2

cometly.com2

fueler.io2

get-ryze.ai2

searchengineland.com2

Twenty-one of the twenty-four domain citations in answers naming Google Search Ads 360 came from somebody else's page.

Pages cited

pickmysoft.com/blog/best-ppc-management-software3

adstellar.ai/blog/ad-management-platforms-for-enterprises2

adstellar.ai/blog/paid-social-campaign-management-software2

almcorp.com/blog/ppc-management-software-list2

get-ryze.ai/blog/best-ai-ad-management-platform2

marketingplatform.google.com/about/search-ads-3602

optmyzr.com/compare/optmyzr-vs-skai2

searchengineland.com/buyers-guides/ppc-campaign-management-tools-a-buyers-guide2

Pages are listed as the models cited them.

Names read as Google Search Ads 360

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Search Ads 360; a claim can dispute any of them.

Search Ads 360 2Google Search Ads 360 (SA360) 1Search Ads 360 (SA360) 1

The company

Google Search is the company behind Google Search Ads 360.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Search Ads 360's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Search Ads 360, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.