Every category where a model named AdEspresso for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	2%	16 of 137	33%	18	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for AdEspresso yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated AdEspresso across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	2	2
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	1	0	1	2
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	2	0	0	2
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	0	1	2
GLM 4.7 FlashX	0	1	0	2	3
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels2

Paraphrase9 labels1

Comparative12 labelsNone

Budget-constrained12 labels1

Scale-constrained5 labels1

Negative10 labelsNone

First choiceAlternativeMentionNegative53 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“AdEspresso is another excellent choice for small businesses” Claude Haiku 4.5 · Paid ads · budget prompt · first choice

“(~$49/month) for easy campaign creation and A/B testing on Meta and Google — but it's limited in depth” DeepSeek V4 Flash · Paid ads · paraphrase prompt · alternative

“Simplified ad creation, A/B testing, and analytics across platforms ... Good for: Beginners” MiniMax M2.5 · Paid ads · budget prompt · alternative

“*Best for Social PPC Focus* ... Limitation: Social-focused, less powerful for Google Ads” GLM 4.7 FlashX · Paid ads · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Frequent reports of unauthorized charges post-trial (e.g., $49 despite cancellation), poor/no customer support response, bugs/campaign errors, and a dated interface.” Grok 4.1 Fast · Paid ads · negative prompt · hard negative

“User reviews heavily criticize the platform for frequent API integration freezes, bugs, outdated features, and slow customer support.” Gemini 3.5 Flash · Paid ads · negative prompt · hard negative

“AdEspresso by Hootsuite — Declining Platform ... Dated interface with persistent bugs, limited automation” Kimi K2 · Paid ads · negative prompt · hard negative

“The Catch: The $49/month Starter plan caps your managed monthly ad spend at $1,000... Its Google Ads features are also significantly more basic” Gemini 3.5 Flash · Paid ads · budget prompt · soft negative

Named alongside

The products named in the same answers as AdEspresso, over the 53 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdEspresso was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Ads29 of 5310Not in the top three

Optmyzr29 of 536Not in the top three

Meta Ads26 of 539Not in the top three

Madgicx19 of 532Not in the top three

WordStream19 of 532Not in the top three

Marin Software19 of 531Not in the top three

Adzooma18 of 535Not in the top three

Skai17 of 531Not in the top three

Opteo14 of 535Not in the top three

LinkedIn Campaign Manager12 of 533Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AdEspresso. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 53 answers that named AdEspresso and are not a share of its labels.

Domains cited

g2.com4

clicksgeek.com3

get-ryze.ai3

guideflow.com3

zipdo.co3

hawksem.com2

zapier.com2

adcontrolcenter.com1

adlibrary.com1

adstellar.ai1

Twenty-three of the twenty-three domain citations in answers naming AdEspresso came from somebody else's page.

Pages cited

clicksgeek.com/google-ads-management-software-comparison2

clicksgeek.com/paid-search-management-service2

clicksgeek.com/paid-search-management-services2

g2.com/categories/paid-search-advertising/small-business2

get-ryze.ai/blog/best-ad-management-tools-comparison-20262

hawksem.com/blog/ppc-management-software2

zapier.com/blog/pay-per-click-tools2

zipdo.co/best/paid-search-management-software2

Pages are listed as the models cited them.

Names read as AdEspresso

What the judge wrote, as written, with how often. The vendor table decides that these count as AdEspresso; a claim can dispute any of them.

AdEspresso by Hootsuite 6AdEspresso (by Hootsuite) 2AdEspresso (Hootsuite) 1AdEspresso by Buffer 1

The company

AdEspresso.

Website: adespresso.com
Headquarters: San Francisco, Italy
Founded: 2013

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AdEspresso's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AdEspresso, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adespresso.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.