Small business▼−3Since September 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 7% in September 2026
Inside the floor by 8 pointsRank 5 → 9 of 106
2 categories · RankedAdEspresso
48Judge labels
3First choices
13Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
3% in Paid ads for small business buyers
Rank 17 of 113 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 29% of its 17 labels there were negative.
What the models named instead of AdEspresso →By buyer segmentRead the same way at every buyer size.
Small business9 of 113
3%26 labels
accepted challenger
Mid-market17 of 113
2%17 labels
criticized challenger
Enterprise87 of 88
0%3 labels
under the label threshold
In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AdEspresso for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Search and social advertising platforms | Marketing | 2% | 17 of 113 | 29% | 17 | criticized challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Creative automation platforms | Marketing | 0% | 68 of 109 | 0% | 1 | under 10 labels · led by Bannerflow at 19% |
Movement
Since September 2026, AdEspresso held within the floor in all two categories: no change cleared 11 points.
Best category · Paid ads · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 16 → 15 of 107
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 94 → 80 of 81
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Paid ads | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 17 of 113 |
| Creative automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 68 of 109, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AdEspresso across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AdEspresso across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 1 | 1 | 4 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase8 labelsNone
Comparative8 labels1not counted in share
Budget-constrained6 labels2
Scale-constrained8 labels1
Negative13 labels1not counted in share
First choiceAlternativeMentionNegative48 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Known-good SaaS platforms like Optmyzr, AdEspresso, or Shape” DeepSeek V4 Flash · Paid ads · negative prompt · first choice
“Best Overall Value & Ease of Use: AdEspresso (by Hootsuite)” Qwen 3.7 Flash · Paid ads · budget prompt · first choice
“Easiest entry point for Meta ad testing that requires minimal training” DeepSeek V4 Flash · Paid ads · comparative prompt · alternative
“good for social-heavy but limited spend caps on basic plan” Grok 4.20 · Paid ads · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“persistent user complaints about bulk-upload features in AdEspresso triggering automated flags or suspensions” Gemini 3.5 Flash · Paid ads · negative prompt · hard negative
“AdEspresso's Google Ads features feel like an afterthought... it's cheap, but you get what you pay for.” Muse Glimmer 30B · Paid ads · budget prompt · soft negative
“Best for *beginners* only; problematic for scaling businesses.” Qwen 3.7 Flash · Paid ads · negative prompt · soft negative
“May be too lightweight for 500-person needs” DeepSeek V4 Flash · Paid ads · scale prompt · soft negative
Named alongside
The products named in the same answers as AdEspresso, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdEspresso was named but was not.ShowHide
Named alongside
The products named in the same answers as AdEspresso, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdEspresso was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AdEspresso. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 48 answers that named AdEspresso and are not a share of its labels.
Domains cited
blog.hubspot.com30
g2.com29
get-ryze.ai27
fueler.io25
adlibrary.com18
clicksgeek.com15
resources.rework.com15
gtm-ai-index.com14
optmyzr.com14
bir.ch13
200 of the 200 domain citations in answers naming AdEspresso came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
adespresso.com is not in Google's top ten for any of the category's searches. In the answers, AdEspresso takes 2% of first choices and Google Ads takes 13%.ShowHide
Search and answers
adespresso.com is not in Google's top ten for any of the category's searches. In the answers, AdEspresso takes 2% of first choices and Google Ads takes 13%.
ShowHideIn search
Google, US estimatesPosition for “paid search and social ads management platform”
–
not in the top ten
Position for “best paid search and social ads management platform”
–
not in the top ten
- Searches for its name, Google
- 480 a month (“adespresso”)
- AI search demand for its name, est.
- 3 a month
- Organic visits to its site
- about 28,211 a month
- Searches its site ranks for
- 7,764 · 176 in the top three
- Sites linking to it
- 10,023
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
2%
rank 17 of 113 in paid ads
Segment leader
13%
Google Ads
- First choices
- 3 across its categories
- Named in
- 48 answers
- Its own site cited
- in 46 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on adespresso.com
835
subdomains included
Content
790
counted in the table below
Documentation
12
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 376 | 0 | 2022-10-26 | SEO, Social media | |
| Report or ebook | 319 | 0 | 2023-01-02 | ||
| Webinar or virtual event | 54 | 0 | 2018-03-27 | ||
| Conference or event | 20 | undated | |||
| Comparison | 7 | undated | |||
| Case study | 6 | undated | |||
| Glossary or explainer | 3 | undated | |||
| Template or tool | 2 | undated | |||
| News or press | 2 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2023-01-02Top updates facebook monthly need know now report or ebook
- 2022-10-26Perfect instagram caption for business blog
- 2022-10-21Call to action examples blog
- 2022-10-11Facebook ad examples report or ebook
- 2022-09-28Facebook ads not delivering report or ebook
- 2022-09-22Verify facebook page step step report or ebook
How it is countedHide how it is counted
Every page adespresso.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as AdEspresso
What the judge wrote, as written, with how often. The vendor table decides that these count as AdEspresso; a claim can dispute any of them.
AdEspresso (by Hootsuite) 4AdEspresso by Hootsuite 3Hootsuite/AdEspresso 1Smartly.io/AdEspresso 1
Follow AdEspresso
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AdEspresso.ShowHide
The company
AdEspresso.
ShowHideOn record
Wikidata- Website
- adespresso.com
- Headquarters
- San Francisco, Italy
- Founded
- 2013
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Facebook Advertising Optimization Tool
- For
- Facebook and Instagram advertisers
- Price stated
- Starter: $49 usd per month; Plus: $99 usd per month; Enterprise: Starting from $259 usd per month adespresso.com/pricing
- Starting price
- $49 adespresso.com/pricing
- Free plan or trial
- free 14-day trial adespresso.com
- Customers named
- Sugar and CrumbsSkip Shean, CEO of 16WellsMariano FaviaTrued SocialKate Whiting, EducentsEmma Kate Co.GlobeInOrbitkey
- Not stated on the pages read
- Integrations, certifications, hosting
What AdEspresso's own pages state, read October 5, 2026: adespresso.com, adespresso.com/pricing, adespresso.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AdEspresso's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AdEspresso, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AdEspresso by email, built from the raw record of the edition. It shows:
- where AdEspresso is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AdEspresso, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.