Profound vs Semrush AI Visibility Toolkit
Zero of twelve models named Profound first on the direct prompt; one named Semrush AI Visibility Toolkit. Both were named by all twelve models and Profound carries 37 labels and Semrush AI Visibility Toolkit 30, so the shares are not directly comparable.
Named in one category this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
ProfoundFirst choices, of twelve modelsSemrush AI Visibility Toolkit
Across every category in the September 2026 Edition, Profound and Semrush AI Visibility Toolkit were named in the same answer sixty-six times, of the 126 answers naming Profound and the 87 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice one time and Profound thirty.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | |
Profound Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Profound on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
Semrush AI Visibility Toolkit first, Profound an alternative
1 of 12 modelsProfound was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Profound0%#9 of 9Semrush AI Visibility Toolkit0%#7 of 9Profound10%#2 of 11Semrush AI Visibility Toolkit2%#8 of 11Profound63%#1 of 9Semrush AI Visibility Toolkit0%#7 of 9What the models said about Profound
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Price issue: $499/month for Lite plan is 48% more expensive than the category average... G2 reviews cite instability, slowness, and overwhelming dashboards” Kimi K2 · negative prompt · hard negative
“Profound: Major red flags—allegations of using browser extension clickstream data ... experts call it ethically questionable” Grok 4.1 Fast · negative prompt · hard negative
“Avoid enterprise tools like Profound ($499+/month)” Qwen 3.7 Flash · budget prompt · hard negative
“Shortlist 3-5: Profound (enterprise security), AirOps (tracking-to-content loop), Semrush/Ahrefs (if you use SEO tools).” Grok 4.1 Fast · scale prompt · first choice
“Enterprise-grade with data depth and competitive intelligence | Large enterprises needing comprehensive tracking” GLM 4.7 FlashX · comparative prompt · first choice
“"We're an enterprise—we need every possible engine covered." → Profound or Peec AI” Qwen 3.7 Flash · comparative prompt · first choice
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem” Qwen 3.7 Flash · direct prompt · soft negative
“they should be treated with caution as your primary AI visibility solution.” Qwen 3.7 Flash · negative prompt · soft negative
“but it's likely more than a tight-budget team needs” GPT-5.4 mini · budget prompt · soft negative
“For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities.” GLM 4.7 FlashX · direct prompt · first choice
“The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush.” Llama 4 Maverick · negative prompt · first choice
“Enterprise SEO team: Semrush or Ahrefs.” GPT-5.4 mini · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.