AI visibility and answer engine tracking tools · October 2026 Edition
Profound vs Semrush AI Visibility Toolkit
Five of fourteen models named Profound first on the direct prompt; one named Semrush AI Visibility Toolkit. Profound was named by fourteen of the fourteen models and Semrush AI Visibility Toolkit by thirteen and Profound carries 42 labels and Semrush AI Visibility Toolkit 38, so the shares are not directly comparable.
Named in two categories this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
First-choice share15%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate29%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 9; printed, not drawn.
Labels4238A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Profound reading right to left. Rank and label count are printed, not drawn.Peec AI was named alongside these two in nine of the fourteen direct answers. Otterly vs Profound · Otterly vs Semrush AI Visibility Toolkit · Peec AI vs Profound
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ProfoundFirst choices, of fourteen modelsSemrush AI Visibility Toolkit
Direct511 against Profound
Paraphrase123 against Profound
Comparative60
Budget-constrained002 against Profound · 1 against Semrush AI Visibility Toolkit
Scale-constrained202 against Semrush AI Visibility Toolkit
Negative016 against Profound · 4 against Semrush AI Visibility Toolkit
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Profound and Semrush AI Visibility Toolkit were named in the same answer sixty-six times, of the 126 answers naming Profound and the 109 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice four times and Profound twenty-five.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Profound and Semrush AI Visibility Toolkit stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | |
Profound Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Profound on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
The plain question, one answer per model, grouped by where Profound and Semrush AI Visibility Toolkit stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Perplexity SonarProfound, Semrush AI Visibility Toolkit alternatives: Quattr
Profound first, Semrush AI Visibility Toolkit an alternative
4 of 14 modelsSemrush AI Visibility Toolkit was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Peec AI, Profound alternatives: HubSpot AEO Grader, Otterly
GPT-5.4 miniProfound alternatives: Bluefish, BrightEdge AI Catalyst, Conductor, HubSpot AEO Grader, Semrush AI Visibility Toolkit, Similarweb AI Search Intelligence
Mistral SmallProfound, SE Ranking alternatives: Peec AI, Qwairy
Muse Glimmer 30BPeec AI, Profound alternatives: Qwairy, SE Ranking
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashOrchly AI alternatives: Ahrefs Brand Radar, GrackerAI, Peec AI, Profound, Semrush AI Visibility Toolkit
Grok 4.20Peec AI alternatives: AthenaHQ, HubSpot AEO Grader, Profound, Semrush AI Visibility Toolkit
DeepSeek V4 FlashHubSpot AEO Grader alternatives: Cognizo, Omnibound, Semrush AI Visibility Toolkit
Qwen 3.7 FlashDeepSmith alternatives: Peec AI, Semrush AI Visibility Toolkit
GLM 4.7 FlashXOtterly alternatives: Rankscale, Semrush AI Visibility Toolkit
GPT-6 LunaPeec AI alternatives: Otterly, Profound
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Llama 4 MaverickPeec AI alternatives: HubSpot AEO Grader, Qwairy, SE Ranking
Kimi K2Peec AI alternatives: Otterly, Searchable
MiniMax M2.5CrowdReply alternatives: Cognizo
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Semrush AI Visibility Toolkit leads by six points.
Semrush AI Visibility Toolkit8%#4 of 7Profound2%#7 of 7Mid-marketThe figures above
The order flips: Profound leads at mid-market.
Profound15%#3 of 9Semrush AI Visibility Toolkit5%#5 of 9Enterprise
Profound leads by forty-nine points.
Profound55%#1 of 9Semrush AI Visibility Toolkit6%#3 of 9What the models said about Profound
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Tools to Approach with Extra Caution or Avoid (if possible): - Profound: Privacy concerns” Grok 4.20 · negative prompt · hard negative
“What to Avoid - Profound ($399+/mo) – Overkill unless you're enterprise” Kimi K2 · paraphrase prompt · hard negative
“Avoid pricier ones like Profound ($99+)” Grok 4.20 · budget prompt · hard negative
“A purpose-built Answer Engine Optimization platform that combines the industry's deepest AI visibility data with content creation, automated workflows, agent analytics, and real-time attribution.” Muse Glimmer 30B · comparative prompt · first choice
“Peec AI or Profound are most likely to deliver the right balance of features, analytics depth, and team-focused pricing.” Claude Haiku 4.5 · direct prompt · first choice
“the best single pick is usually Profound if your priority is AI visibility / answer-engine tracking specifically” GPT-5.4 mini · direct prompt · first choice
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Mid-market companies often struggle with "pay-per-keyword" pricing from massive enterprise suites (like Semrush/Ahrefs) which can get astronomically expensive” Qwen 3.7 Flash · scale prompt · soft negative
“Semrush describes its score as a benchmark based on topic coverage and mention consistency... it isn't the same thing as buyer exposure, clicks, or sales.” GPT-6 Luna · negative prompt · soft negative
“A 7 Jan 2026 check of "AI visibility checkers" tested SEMrush, AmIVisibleOnAI, and Neil Patel's Ubersuggest ... The results were described as shocking” Muse Glimmer 30B · negative prompt · soft negative
“Tools using official APIs (e.g., Conductor, Semrush): More reliable, real-time data” Grok 4.20 · negative prompt · first choice
“I'd recommend Semrush AI Visibility Toolkit if you want the best balance” Perplexity Sonar · paraphrase prompt · first choice
“For a mid-sized B2B company, I'd recommend Semrush's AI Visibility Toolkit.” Grok 4.20 · paraphrase prompt · first choice
Also compared
Otterly vs ProfoundOtterly vs Semrush AI Visibility ToolkitPeec AI vs ProfoundPeec AI vs Semrush AI Visibility ToolkitProfound vs HubSpot AEO GraderProfound vs RankscaleProfound vs SE RankingProfound vs ScrunchHubSpot AEO Grader vs Semrush AI Visibility ToolkitSemrush AI Visibility Toolkit vs RankscaleSemrush AI Visibility Toolkit vs SE RankingSemrush AI Visibility Toolkit vs ScrunchAll twenty-eight head-to-head pages and the full AI visibility standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.