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AI visibility and answer engine tracking tools · September 2026 Edition

Peec AI vs Semrush AI Visibility Toolkit

Three of twelve models named Peec AI first on the direct prompt; one named Semrush AI Visibility Toolkit. Peec AI was named by nine of the twelve models and Semrush AI Visibility Toolkit by twelve and Peec AI carries 31 labels and Semrush AI Visibility Toolkit 30, so the shares are not directly comparable.

Peec AI

accepted challenger

Named in one category this edition.

By Semrush, Boston, United States, founded 2008. Named in two categories this edition.

First-choice share8%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 11; printed, not drawn.
Labels3130A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Peec AI reading right to left. Rank and label count are printed, not drawn.Otterly was named alongside these two in seven of the twelve direct answers. Otterly vs Peec AI · Otterly vs Semrush AI Visibility Toolkit · Profound vs Peec AI

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Peec AIFirst choices, of twelve modelsSemrush AI Visibility Toolkit
Direct311 against Semrush AI Visibility Toolkit
Paraphrase10
Comparative11
Budget-constrained001 against Semrush AI Visibility Toolkit
Scale-constrained00
Negative013 against Peec AI · 1 against Semrush AI Visibility Toolkit
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Peec AI and Semrush AI Visibility Toolkit were named in the same answer forty-seven times, of the 87 answers naming Peec AI and the 87 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice two times and Peec AI six.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Peec AI and Semrush AI Visibility Toolkit stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Peec AI Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Peec AI on the left and Semrush AI Visibility Toolkit on the right.

The direct prompt

The plain question, one answer per model, grouped by where Peec AI and Semrush AI Visibility Toolkit stood in it.

Peec AI first, Semrush AI Visibility Toolkit an alternative

3 of 12 modelsSemrush AI Visibility Toolkit was named in the answer but not as the choice, or not at all.
Grok 4.1 FastPeec AI alternatives: Otterly
Mistral SmallPeec AI alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit
DeepSeek V4 FlashPeec AI alternatives: Mentionova, Otterly, Wellows

Semrush AI Visibility Toolkit first, Peec AI not the choice

1 of 12 modelsPeec AI was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXSemrush AI Visibility Toolkit alternatives: Ahrefs Brand Radar, Otterly, Profound

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarWellows alternatives: Goodie, Otterly, Peec AI, Profound
Qwen 3.7 FlashOmnibound alternatives: Peec AI, SE Ranking
Kimi K2Scrunch alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Wellows alternatives: Ahrefs Brand Radar, GrackerAI, Otterly
GPT-5.4 miniAthena alternatives: Semrush Enterprise / Enterprise AIO
Gemini 3.5 FlashHubSpot AEO Grader alternatives: LLM Pulse, Mentionova, Otterly, Profound
Llama 4 Maverickno first choice
MiniMax M2.5Wellows alternatives: Mentionova, Profound

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Peec AI leads by four points.
Peec AI4%#3 of 9
Semrush AI Visibility Toolkit0%#7 of 9
The full small business standing →
Mid-marketThe figures above
Peec AI leads by six points.
Peec AI8%#4 of 11
Semrush AI Visibility Toolkit2%#8 of 11
The full mid-market standing →
Enterprise
Peec AI leads by two points.
Peec AI2%#5 of 9
Semrush AI Visibility Toolkit0%#7 of 9
The full enterprise standing →

What the models said about Peec AI

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Peec AI, Otterly AI, AthenaHQ: Frequent complaints on plan limits ... Peec criticized for agencies/SMBs” Grok 4.1 Fast · negative prompt · hard negative
“Hidden costs: Real pricing is 30-60% above headline prices... No actionability... No ROI attribution” Kimi K2 · negative prompt · hard negative
“pure monitoring versions of Peec AI provide excellent data but lack built-in workflows to audit or fix your content” Qwen 3.7 Flash · negative prompt · soft negative
“Peec AI stands out as the best AI visibility and answer engine tracking tool for a mid-market B2B company.” Grok 4.1 Fast · direct prompt · first choice
“Peec AI offers the best balance of comprehensive tracking, competitive insights, and reasonable pricing” Mistral Small · direct prompt · first choice
“Peec AI is the strongest recommendation for a mid-sized B2B company.” Gemini 3.5 Flash · paraphrase prompt · first choice

What the models said about Semrush AI Visibility Toolkit

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem” Qwen 3.7 Flash · direct prompt · soft negative
“they should be treated with caution as your primary AI visibility solution.” Qwen 3.7 Flash · negative prompt · soft negative
“but it's likely more than a tight-budget team needs” GPT-5.4 mini · budget prompt · soft negative
“For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities.” GLM 4.7 FlashX · direct prompt · first choice
“The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush.” Llama 4 Maverick · negative prompt · first choice
“Enterprise SEO team: Semrush or Ahrefs.” GPT-5.4 mini · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.