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Index › Products › Scrunch · October 2026 Edition
1 category · Ranked

Scrunch

42Judge labels
1First choices
8Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in AI visibility for mid-market buyers
Rank 9 of 90 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 11 labels there were negative.
What the models named instead of Scrunch →
By buyer segmentRead the same way at every buyer size.
In ai visibility · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Scrunch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
AI visibility and answer engine tracking toolsMarketing2%9 of 9018%11accepted challenger▼−6Since September 2026: 8% → 2%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Scrunch held within the floor in its one category: no change cleared 11 points.

Best category · AI visibility · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 99 → 92 of 92
Mid-market▼−6Since September 2026: 8% → 2%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 8% in September 2026
Inside the floor by 5 pointsRank 5 → 10 of 85
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 4 → 14 of 74

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
AI visibility8%2%▼−6Since September 2026: 8% → 2%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 5 → 9 of 90

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Scrunch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini10001
Gemini 3.5 Flash01001
Perplexity Sonar00000
Grok 4.1 Fast01113
Mistral Small00000
DeepSeek V4 Flash01001
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500011
GPT-6 Luna01001
Muse Glimmer 30B01102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase5 labels1
Comparative13 labelsNone
Budget-constrained3 labelsNone
Scale-constrained7 labelsNone
Negative7 labels1not counted in share
First choiceAlternativeMentionNegative42 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd generally recommend Scrunch if your goal is to track brand visibility in AI answers and turn that into action” GPT-5.4 mini · AI visibility · paraphrase prompt · first choice
“Scrunch AI is a specialized AI visibility platform launched in 2024 that focuses on tracking how your brand appears across AI answer engines” Muse Glimmer 30B · AI visibility · comparative prompt · alternative
“Multi-LLM monitoring + auditing, optimization recommendations ... Best for: Agencies/enterprises needing end-to-end AEO” Grok 4.1 Fast · AI visibility · comparative prompt · alternative
“Scrunch AI — Strong for large enterprises; 8 engines tracked” DeepSeek V4 Flash · AI visibility · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“General Red Flags Across Many Tools (e.g., Otterly.ai, Peec AI, Scrunch, Geneo, Rankscale):” Grok 4.1 Fast · AI visibility · negative prompt · soft negative
“Better at filtering irrelevant prompts than tools like Scrunch AI” MiniMax M2.5 · AI visibility · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Scrunch, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Scrunch was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Ahrefs Brand Radar16 of 421Not among the top eight
Conductor13 of 422Not among the top eight
Cognizo7 of 422Not among the top eight
AirOps6 of 421Not among the top eight
AthenaHQ6 of 420Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Scrunch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 42 answers that named Scrunch and are not a share of its labels.

Domains cited

tryprofound.com22
blog.hubspot.com19
conductor.com15
scrunch.comYour site15
airops.com14
semrush.com12
business.com11
geoptie.com10
wellows.com10
hubspot.com9

122 of the 137 domain citations in answers naming Scrunch came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

scrunch.com is not in Google's top ten for any of the category's searches. In the answers, Scrunch takes 2% of first choices and Otterly takes 20%.
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In search

Google, US estimates
Position for “ai visibility and answer engine tracking tool”
–
not in the top ten
Position for “best ai visibility and answer engine tracking tool”
–
not in the top ten
Searches for its name, Google
8,100 a month (“scrunch”)
AI search demand for its name, est.
2,957 a month
Organic visits to its site
about 2,897 a month
Searches its site ranks for
184 · 10 in the top three
Sites linking to it
2,526
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
37 ads · 35 text, 2 video · 14 shown in the last 30 days

First shown November 2025, as Excelsa Labs, verified. Ads started 2025-11 to 2026-10: 37 in the year.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 9 of 90 in AI visibility
Segment leader
20%
Otterly
First choices
1 across its categories
Named in
42 answers
Its own site cited
in 42 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on scrunch.com
430
subdomains included
Content
130
counted in the table below
Documentation
188
Product · Integration
6 · 0
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Comparison8102025-12-03
Blog25152026-10-01
Case study12undated
Report or ebook912026-07-16
Glossary or explainer2undated
Webinar or virtual event112026-07-21
How it is countedHide how it is counted

Every page scrunch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Scrunch

What the judge wrote, as written, with how often. The vendor table decides that these count as Scrunch; a claim can dispute any of them.
Scrunch AI 6

Follow Scrunch

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Scrunch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Scrunch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Scrunch by email, built from the raw record of the edition. It shows:

  • where Scrunch is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Scrunch, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at scrunch.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.