Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 13 → 32 of 106
Semrush · 1 category · Named, not rankedSemrush Advertising Toolkit
12Judge labels
1First choices
2Negative labels
8 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
9 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Semrush Advertising Toolkit was named 9 times in Paid ads, where Google Ads led with 13%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business34 of 113
0%2 labels
under the label threshold
Mid-market20 of 113
2%9 labels
under the label threshold
Enterprise33 of 88
0%1 label
under the label threshold
In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Semrush Advertising Toolkit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Search and social advertising platforms | Marketing | 2% | 20 of 113 | 22% | 9 | under 10 labels · led by Google Ads at 13% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Semrush Advertising Toolkit held within the floor in its one category: no change cleared 11 points.
Best category · Paid ads · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 36 → 20 of 107
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 32 of 81, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Paid ads | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 36 → 20 of 113 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Semrush Advertising Toolkit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Semrush Advertising Toolkit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase4 labels1
Comparative4 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative12 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Top Recommendation: Semrush (PPC Toolkit) ... For most mid-sized B2B companies, I'd recommend Semrush.” DeepSeek V4 Flash · Paid ads · paraphrase prompt · first choice
“Semrush is a comprehensive digital marketing suite that includes PPC campaign management, competitive analysis, and keyword research” Claude Haiku 4.5 · Paid ads · paraphrase prompt · alternative
“6sense or Semrush Advertising Toolkit will align better with B2B buying motions” Muse Glimmer 30B · Paid ads · direct prompt · alternative
“consider established platforms like HubSpot, Semrush, AdRoll” GLM 4.7 FlashX · Paid ads · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“More of a research/competitive intelligence tool than a full campaign management platform” DeepSeek V4 Flash · Paid ads · comparative prompt · soft negative
“only after you're spending enough to justify the subscription” GPT-5.4 mini · Paid ads · budget prompt · soft negative
Named alongside
The products named in the same answers as Semrush Advertising Toolkit, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush Advertising Toolkit was named but was not.ShowHide
Named alongside
The products named in the same answers as Semrush Advertising Toolkit, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush Advertising Toolkit was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Semrush Advertising Toolkit. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 12 answers that named Semrush Advertising Toolkit and are not a share of its labels.
Domains cited
g2.com8
blog.hubspot.com7
almcorp.com6
get-ryze.ai6
fueler.io5
adstellar.ai4
wifitalents.com4
worldmetrics.org4
zapier.com4
bir.ch3
Fifty-one of the fifty-one domain citations in answers naming Semrush Advertising Toolkit came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Semrush Advertising Toolkit
What the judge wrote, as written, with how often. The vendor table decides that these count as Semrush Advertising Toolkit; a claim can dispute any of them.
Semrush 5SEMrush 1SEMrush Advertising Toolkit 1Semrush (PPC Toolkit) 1
Follow Semrush Advertising Toolkit
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Semrush is the company behind Semrush Advertising Toolkit.ShowHide
The company
Semrush is the company behind Semrush Advertising Toolkit.
ShowHideOn record
Wikidata- Website
- semrush.com
- Headquarters
- Boston, United States
- Founded
- 2008
- Ownership
- Public, SEMR on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Compare Semrush Advertising Toolkit plans for PPC research, competitor ad analysis, keyword insights, and smarter campaign planning.
- For
- small businesses and marketers scaling ads and maximizing ROI
- Price stated
- Base: $99/mo billed annually; Pro: $220/mo billed annually; Additional Users: $20/mo; Lead Generation: $90/mo; Base Report: $10/mo; Pro Report: $20/mo; Semrush for Enterprise: Custom pricing available semrush.com/pricing/advertising
- Starting price
- 99 semrush.com/pricing/advertising
- Free plan or trial
- Try Semrush free for seven days. semrush.com/pricing/advertising
- Integrations claimed
- 20 semrush.com/pricing/advertising
- Certifications
- Certification
- Customers named
- WixVodafone GroupMonash UniversitySkyscannerRock Content
- Not stated on the pages read
- Hosting
What Semrush Advertising Toolkit's own pages state, read October 5, 2026: semrush.com/pricing/advertising, semrush.com/apps/collection/by-semrush, semrush.com/academy/courses/advertising, semrush.com/academy/courses/semrush-tools, semrush.com/academy/courses/getting-started-with-semrush. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Semrush Advertising Toolkit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Semrush Advertising Toolkit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Semrush Advertising Toolkit by email, built from the raw record of the edition. It shows:
- where Semrush Advertising Toolkit is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Semrush Advertising Toolkit, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.