Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 15 → 69 of 106
Birch
11Judge labels
2First choices
2Negative labels
7 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Birch was named 7 times in Paid ads and 1 other category, where Google Ads led with 13%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business75 of 113
0%2 labels
under the label threshold
Mid-market19 of 113
2%6 labels
under the label threshold
Enterprise15 of 88
2%1 label
under the label threshold
In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Birch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Search and social advertising platforms | Marketing | 2% | 19 of 113 | 17% | 6 | under 10 labels · led by Google Ads at 13% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Review and reputation management | Marketing | 0% | 46 of 92 | 0% | 1 | under 10 labels · led by Birdeye at 18% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Birch held within the floor in all two categories: no change cleared 11 points.
Best category · Paid ads · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 39 → 19 of 107
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 48 → 13 of 81
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Paid ads | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 39 → 19 of 113 |
| Reviews | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 92, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Birch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Birch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase4 labels2
Comparative2 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend starting with Birch if your primary focus is on social media advertising” GLM 4.7 FlashX · Paid ads · paraphrase prompt · first choice
“Prioritize platforms with transparent pricing (e.g., Birch, SOCi, Podium \u2014 though even these deserve scrutiny)” DeepSeek V4 Flash · Reviews · negative prompt · alternative
“a strong paid social automation option for more complex multi-platform social advertising” Perplexity Sonar · Paid ads · paraphrase prompt · alternative
“Birch (Revealbot) is ideal for B2B SaaS teams managing complex paid social campaigns” Claude Haiku 4.5 · Paid ads · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Mixed reports on buggy automation rules, frequent platform glitches, and slow customer support response times” Grok 4.20 · Paid ads · negative prompt · soft negative
Named alongside
The products named in the same answers as Birch, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Birch was named but was not.ShowHide
Named alongside
The products named in the same answers as Birch, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Birch was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Birch. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 11 answers that named Birch and are not a share of its labels.
Domains cited
g2.com8
get-ryze.ai6
optmyzr.com6
bir.ch5
blog.hubspot.com5
softwareadvice.com4
stackmatix.com4
capterra.com3
fueler.io3
metaflow.life3
No domain is on file for Birch, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Names read as Birch
What the judge wrote, as written, with how often. The vendor table decides that these count as Birch; a claim can dispute any of them.
Birch (Revealbot) 2Birch (formerly Revealbot) 2Birch (ex-Revealbot) 1Revealbot / Birch 1
Follow Birch
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Birch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Birch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Birch by email, built from the raw record of the edition. It shows:
- where Birch is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Birch, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.