Every category where a model named Google Trends for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Market intelligence platforms	GTM data and infrastructure	5%	5 of 172	0%	8	under 10 labels · led by Apollo.io at 17%
Audience and consumer insights platforms	Marketing	2%	11 of 155	0%	4	under 10 labels · led by SparkToro at 19%
SEO and content optimization platforms	Marketing	0%	28 of 78	0%	2	under 10 labels · led by Semrush at 21%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
AI visibility and answer engine tracking tools	Marketing	0%	74 of 90	0%	1	under 10 labels · led by Otterly at 20%	newNew since September 2026: not ranked then, 0% now.
Competitive intelligence tools	Marketing	0%	63 of 86	0%	1	under 10 labels · led by Kompyte at 38%

Movement

This is the first edition on this tier, so no move can be computed for Google Trends yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Trends across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	3	4
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	0	0	0
Grok 4.20	1	1	0	2
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	1	2	3
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase6 labelsNone

Comparative2 labelsNone

Budget-constrained28 labels7

Scale-constrained0 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative44 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best "all-in-one" starting point is Google Trends + Think with Google + Census Business Builder (all free) for demand validation” GLM 4.7 FlashX · Market intelligence · budget prompt · first choice

“are highly recommended for pre-seed or seed-stage companies due to their affordability and effectiveness in gathering market insights” Mistral Small · Market intelligence · budget prompt · first choice

“Start with free tools like Google Alerts, Trends, and Crunchbase—they're the most accessible and highly rated for limited budgets” Grok 4.20 · Market intelligence · budget prompt · first choice

“starting with the free tools like Google Analytics, Facebook Audience Insights, and Google Trends is recommended” Claude Haiku 4.5 · Audience insights · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Google Trends, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Trends was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Semrush19 of 442Not among the top eight

SurveyMonkey16 of 442Not among the top eight

Ahrefs13 of 441Not among the top eight

Similarweb13 of 440Not among the top eight

Google Alerts11 of 445Not among the top eight

Visualping11 of 443Not among the top eight

Google Analytics 411 of 442Not among the top eight

Kompyte9 of 443Not among the top eight

Crayon9 of 440Not among the top eight

SparkToro8 of 441Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Trends. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 44 answers that named Google Trends and are not a share of its labels.

Domains cited

waveup.com14

g2.com12

pipeline.zoominfo.com11

softwaresuggest.com11

thecmo.com11

blog.hubspot.com9

guideflow.com8

marketful.com8

cleverx.com7

learn.g2.com7

Ninety-eight of the ninety-eight domain citations in answers naming Google Trends came from somebody else's page.

Pages cited

waveup.com/blog/top-12-market-research-software14

thecmo.com/tools/best-market-intelligence-software9

smarte.pro/blog/market-intelligence-tools7

linkeddit.com/blog/competitive-intelligence-software-for-small-businesses6

softwaresuggest.com/market-intelligence-software6

cleverx.com/blog/best-market-research-platforms-for-startups-in-20265

groupon.com/merchant/trends-insights/market-research/best-market-research-tools5

marketingscoop.com/ai/market-intelligence-software5

Pages are listed as the models cited them.

Search and answers

Where Google Trends stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 368,000 a month (“google trends”)
AI search demand for its name, est.: 1,458 a month
Its own site: It sits on Google's site (google.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 5 of 172 in market intelligence

Segment leader

17%

Apollo.io

First choices: 7 across its categories
Named in: 44 answers
Its own site cited: in 37 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Trends

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Trends; a claim can dispute any of them.

Google Alerts + Google Trends 1

Follow Google Trends

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google is the company behind Google Trends.

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On record

Wikidata

Website: google.com
Headquarters: Mountain View, California, United States
Founded: 1998
Ownership: Part of Alphabet Inc.
Also from Google: Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Trends's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Trends, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Trends by email, built from the raw record of the edition. It shows:

where Google Trends is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Trends, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.