GTM AI Index
Index › Marketing › Attribution & MMM › Google Analytics 4 vs Recast
Attribution and marketing mix modeling · September 2026 Edition

Google Analytics 4 vs Recast

Zero of twelve models named Google Analytics 4 first on the direct prompt; two named Recast. Google Analytics 4 was named by twelve of the twelve models and Recast by ten and Google Analytics 4 carries 25 labels and Recast 35, so the shares are not directly comparable.

Google Analytics 4

accepted challenger

By Google Search, United States, founded 1997. Named in fourteen categories this edition.

Recast

accepted challenger

Named in one category this edition.

First-choice share12%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 22; printed, not drawn.
Labels2535A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Dreamdata was named alongside these two in eleven of the twelve direct answers. Dreamdata vs Google Analytics 4 · Dreamdata vs Recast

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of twelve modelsRecast
Direct021 against Google Analytics 4
Paraphrase011 against Recast
Comparative001 against Google Analytics 4
Budget-constrained801 against Recast
Scale-constrained03
Negative113 against Google Analytics 4 · 1 against Recast
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Google Analytics 4 and Recast stood in it.

Recast first, Google Analytics 4 not the choice

2 of 12 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.
Mistral SmallDreamdata, Recast alternatives: Cometly, HockeyStack, Improvado, Measured, MixModeler, Ruler Analytics
MiniMax M2.5Dreamdata, Recast, SegmentStream alternatives: Analytic Edge, HubSpot Marketing Hub

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastDreamdata alternatives: HockeyStack, Recast, RevSure
DeepSeek V4 FlashDreamdata, HockeyStack, Rockerbox alternatives: Improvado, Recast, Ruler Analytics, SegmentStream, Sellforte
Qwen 3.7 FlashRockerbox alternatives: Alviss AI, Recast
Kimi K2Dreamdata alternatives: Factors.ai, HockeyStack, Recast, Rockerbox
GLM 4.7 FlashXDreamdata, SegmentStream alternatives: Heeet, HockeyStack, Lifesight, Measured, MixModeler, Northbeam, Recast, Ruler Analytics

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Dreamdata alternatives: CaliberMind, HubSpot Marketing Hub, Northbeam
GPT-5.4 miniDreamdata alternatives: Adobe Marketo Measure, CaliberMind, MixModeler
Gemini 3.5 FlashCaliberMind alternatives: Dreamdata, HockeyStack, RevSure
Perplexity SonarDreamdata alternatives: Factors.ai, HockeyStack
Llama 4 MaverickImprovado alternatives: Dreamdata, Rockerbox

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by sixteen points.
Google Analytics 416%#2 of 18
Recast0%#14 of 18
The full small business standing →
Mid-marketThe figures above
Google Analytics 4 leads by three points.
Google Analytics 412%#2 of 22
Recast9%#3 of 22
The full mid-market standing →
Enterprise
The order flips: Recast leads at enterprise.
Recast2%#10 of 21
Google Analytics 40%#– of 21
The full enterprise standing →

What the models said about Google Analytics 4

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“the best starting point is Google Analytics 4 (GA4), which is completely free and provides solid data-driven marketing attribution” Grok 4.1 Fast · budget prompt · first choice

What the models said about Recast

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Far too expensive for limited budgets” DeepSeek V4 Flash · budget prompt · hard negative
“Built for Statisticians, Not Marketers ... Requires a data scientist to translate Bayesian posteriors” Kimi K2 · negative prompt · soft negative
“Recast/Funnel are solid but more digital-heavy/enterprise (~$50K+)” Grok 4.1 Fast · paraphrase prompt · soft negative
“You likely want to focus on Tier 2 (SaaS-Enabled UMM): Recast, Measured, Lifesight, Mutinex, LiftLab, Haus” Gemini 3.5 Flash · scale prompt · first choice
“Recast and Measured being more suitable for mid-market digital teams and enterprises, respectively” Llama 4 Maverick · scale prompt · first choice
“Recast is the standout — transparent Bayesian models, weekly refreshes, and a fast setup” DeepSeek V4 Flash · paraphrase prompt · first choice
Also compared
Dreamdata vs Google Analytics 4Dreamdata vs RecastThe full Attribution & MMM standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.