Measured vs Recast
Zero of fourteen models named Measured first on the direct prompt; zero named Recast. Measured was named by thirteen of the fourteen models and Recast by nine and Measured carries 21 labels and Recast 15, so the shares are not directly comparable.
Named in two categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
By framing
MeasuredFirst choices, of fourteen modelsRecast
Across every category in the October 2026 Edition, Measured and Recast were named in the same answer twenty-five times, of the 59 answers naming Measured and the 47 naming Recast. In those answers Recast took the first choice one time and Measured two.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | |||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | |
Measured Recast first choice named as an alternative argued againstblank: not namedEach cell is one answer, Measured on the left and Recast on the right.The direct prompt
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Measured0%#16 of 17Recast0%#13 of 17What the models said about Measured
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“platforms (like Recast, Measured, or Rockerbox) routinely cost upwards of $50,000 to $150,000+ per year” Gemini 3.5 Flash · budget prompt · soft negative
“If you want a more turn-key, CFO-ready dashboard with heavy, automated calibration out-of-the-box, look at Measured or Rockerbox.” Gemini 3.5 Flash · scale prompt · first choice
“Measured ranks first because it turns MMM from a quarterly report into a weekly operating system.” Muse Glimmer 30B · comparative prompt · first choice
“Measured specializes in marketing mix modeling for mid-market companies” GLM 4.7 FlashX · paraphrase prompt · first choice
What the models said about Recast
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Enterprise-grade, managed MMM and multi-touch attribution (MTA) platforms (like Recast, Measured, or Rockerbox) routinely cost upwards of $50,000 to $150,000+ per year.” Gemini 3.5 Flash · budget prompt · soft negative
“Recast has limitations if you need custom transformations—like modeling promo mechanics with different lag structures per SKU.” Claude Haiku 4.5 · negative prompt · soft negative
“Recast | Self-serve Bayesian MMM, fast refresh, no data science team needed | Companies wanting modern MMM without heavy lift” Kimi K2 · scale prompt · first choice
“If you have 1-2 analysts with intermediate statistics experience, look closely at Recast or Haus.” Gemini 3.5 Flash · scale prompt · first choice
“Add MMM with: Recast ... offers the best balance of modern methodology and mid-market accessibility” Kimi K2 · paraphrase prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.