| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 10 of 82 | 17% | 12 | accepted challenger |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 1 | 0 | 2 | 3 |
| Claude Opus 4.8 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Astra | 0 | 2 | 0 | 0 | 2 |
| GPT-5.6 Sol | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.1 Pro | 2 | 0 | 1 | 0 | 3 |
| Perplexity Sonar Pro | 0 | 0 | 0 | 0 | 0 |
Verbatim evidence the judge attached to positive labels.
“Look for modern SaaS MMM tools (like *Recast, Measured, Sellforte, LiftLab,* ...) that ingest data weekly or daily” Gemini 3.1 Pro · Attribution & MMM · negative prompt · first choice
“A highly popular Bayesian MMM platform... updates in near real-time” Gemini 3.1 Pro · Attribution & MMM · comparative prompt · first choice
“Bayesian MMM with a strong emphasis on out-of-sample forecast accuracy... Particularly worth evaluating with finance and analytics stakeholders.” GPT-6 Astra · Attribution & MMM · comparative prompt · alternative
“Bayesian MMM aimed at technically sophisticated in-house teams; emphasizes model transparency and validation” Claude Opus 5 · Attribution & MMM · comparative prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Recast, one of the better self-service platforms, requires around 27 months of historical channel-level spend and revenue data” Claude Opus 5 · Attribution & MMM · direct prompt · soft negative
“but it's built for teams with a data scientist in-house” Claude Opus 5 · Attribution & MMM · paraphrase prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Recast, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.