Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 26 → 19 of 108
1 category · RankedRecast
47Judge labels
3First choices
8Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
3% in Attribution & MMM for mid-market buyers
Rank 8 of 123 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 13% of its 15 labels there were negative.
What the models named instead of Recast →By buyer segmentRead the same way at every buyer size.
Small business20 of 112
0%18 labels
accepted challenger
Mid-market8 of 123
3%15 labels
accepted challenger
Enterprise11 of 110
2%14 labels
accepted challenger
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Recast for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 3% | 8 of 123 | 13% | 15 | accepted challenger | ▼−5Since September 2026: 9% → 4%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Recast held within the floor in its one category: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Mid-market▼−5Since September 2026: 9% → 4%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 9% in September 2026
Inside the floor by 6 pointsRank 3 → 8 of 112
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 11 of 101, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 9% | 4% | ▼−5Since September 2026: 9% → 4%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 8 of 123 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Recast across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Recast across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 3 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels1
Paraphrase6 labelsNone
Comparative10 labels1not counted in share
Budget-constrained5 labelsNone
Scale-constrained11 labels2
Negative6 labelsNone
First choiceAlternativeMentionNegative47 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Recast | Self-serve Bayesian MMM, fast refresh, no data science team needed | Companies wanting modern MMM without heavy lift” Kimi K2 · Attribution & MMM · scale prompt · first choice
“If you have 1-2 analysts with intermediate statistics experience, look closely at Recast or Haus.” Gemini 3.5 Flash · Attribution & MMM · scale prompt · first choice
“Add MMM with: Recast ... offers the best balance of modern methodology and mid-market accessibility” Kimi K2 · Attribution & MMM · paraphrase prompt · alternative
“Best for: Growth teams wanting always-on, self-serve Bayesian MMM.” DeepSeek V4 Flash · Attribution & MMM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Enterprise-grade, managed MMM and multi-touch attribution (MTA) platforms (like Recast, Measured, or Rockerbox) routinely cost upwards of $50,000 to $150,000+ per year.” Gemini 3.5 Flash · Attribution & MMM · budget prompt · soft negative
“Recast has limitations if you need custom transformations—like modeling promo mechanics with different lag structures per SKU.” Claude Haiku 4.5 · Attribution & MMM · negative prompt · soft negative
Named alongside
The products named in the same answers as Recast, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Recast was named but was not.ShowHide
Named alongside
The products named in the same answers as Recast, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Recast was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Recast. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 47 answers that named Recast and are not a share of its labels.
Domains cited
improvado.io36
cometly.com28
admetrics.io26
segmentstream.com20
mcpanalytics.ai18
measured.com18
aboutmartech.com16
ruleranalytics.com16
thecmo.com16
usermaven.com16
210 of the 210 domain citations in answers naming Recast came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
getrecast.com is not in Google's top ten for any of the category's searches. In the answers, Recast takes 3% of first choices and Dreamdata takes 27%.ShowHide
Search and answers
getrecast.com is not in Google's top ten for any of the category's searches. In the answers, Recast takes 3% of first choices and Dreamdata takes 27%.
ShowHideIn search
Google, US estimatesPosition for “marketing attribution and marketing mix modeling platform”
–
not in the top ten
Position for “best marketing attribution and marketing mix modeling platform”
–
not in the top ten
- Searches for its name, Google
- 5,400 a month (“recast”)
- AI search demand for its name, est.
- 16,436 a month
- Organic visits to its site
- about 3,125 a month
- Searches its site ranks for
- 423 · 20 in the top three
- Sites linking to it
- 790
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
3%
rank 8 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 3 across its categories
- Named in
- 47 answers
- Its own site cited
- in 47 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on getrecast.com
398
subdomains included
Content
109
counted in the table below
Documentation
115
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 75 | 2 | 2026-09-03 | ||
| Case study | 12 | 0 | 2025-12-10 | ||
| Comparison | 10 | 0 | 2025-11-12 | ||
| Template or tool | 3 | undated | |||
| Conference or event | 2 | undated | |||
| Report or ebook | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| News or press | 2 | 0 | 2022-08-31 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-03Research brand search drivers blog
- 2026-07-29Research channel footprint scaling blog
- 2026-05-28Deep dive synthetic controls blog
- 2026-03-05Why should you care to leave the comfort of your spreadsheet blog
- 2026-02-18Intro to causal thinking blog
- 2026-02-11Understand and manage multicollinearity blog
How it is countedHide how it is counted
Every page getrecast.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Recast
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Recast is its own company.ShowHide
The company
Recast is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Planning & Analysis Infrastructure; fast and accurate incrementality measurement, comprising Recast's Causal MMM and Recast GeoLift.
- For
- Marketing teams managing billions; Fortune 500, CPG, fintech, pharmaceutical, and DTC brands.
- Certifications
- SOC 2 complianta badged Meta Measurement Partnerbadged Meta Measurement Partner
- Customers named
- BlockHarry’sGetYourGuideLumeNegativePODS
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Recast's own pages state, read September 28, 2026: getrecast.com, getrecast.com/product. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Recast's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Recast, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Recast by email, built from the raw record of the edition. It shows:
- where Recast is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Recast, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.