| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 30% | 1 of 82 | 0% | 22 | accepted challenger |
| B2B intent data providers | Sales | 0% | 28 of 40 | 0% | 1 | under 10 labels |
| Customer data platforms | GTM data and infrastructure | 0% | 23 of 35 | 0% | 1 | under 10 labels |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 20 of 62 | 0% | 1 | under 10 labels |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 2 | 2 | 0 | 0 | 4 |
| Claude Opus 4.8 | 2 | 0 | 0 | 0 | 2 |
| GPT-6 Astra | 1 | 2 | 1 | 0 | 4 |
| GPT-5.6 Sol | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.1 Pro | 1 | 5 | 0 | 0 | 6 |
| Perplexity Sonar Pro | 2 | 3 | 2 | 0 | 7 |
Verbatim evidence the judge attached to positive labels.
“HockeyStack and Dreamdata are the two best all-around platforms that natively handle both MTA and MMM for mid-market B2B SaaS” Gemini 3.1 Pro · Attribution & MMM · direct prompt · first choice
“Dreamdata — the most common default for B2B SaaS. Purpose-built account-level revenue attribution” Claude Opus 5 · Attribution & MMM · direct prompt · first choice
“Dreamdata or HockeyStack — if your priority is B2B multi-touch/account-based attribution” Claude Opus 4.8 · Attribution & MMM · direct prompt · first choice
“the strongest default pick is Dreamdata for marketing attribution” Perplexity Sonar Pro · Attribution & MMM · direct prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dreamdata, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.