Attribution and marketing mix modeling · October 2026 Edition
Dreamdata vs HockeyStack
Nine of fourteen models named Dreamdata first on the direct prompt; three named HockeyStack. Both were named by all fourteen models and Dreamdata carries 38 labels and HockeyStack 29, so the shares are not directly comparable.
Named in six categories this edition.
Named in five categories this edition.
First-choice share27%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 17; printed, not drawn.
Labels3829A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Dreamdata reading right to left. Rank and label count are printed, not drawn.Rockerbox was named alongside these two in eight of the fourteen direct answers. Dreamdata vs Google Analytics 4 · Dreamdata vs Rockerbox · Dreamdata vs Google Meridian
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
DreamdataFirst choices, of fourteen modelsHockeyStack
Direct931 against HockeyStack
Paraphrase801 against HockeyStack
Comparative00
Budget-constrained002 against Dreamdata
Scale-constrained00
Negative001 against Dreamdata
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Dreamdata and HockeyStack were named in the same answer seventy-two times, of the 125 answers naming Dreamdata and the 98 naming HockeyStack. In those answers HockeyStack took the first choice five times and Dreamdata twenty-seven.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Dreamdata and HockeyStack stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Dreamdata HockeyStack first choice named as an alternative argued againstblank: not namedEach cell is one answer, Dreamdata on the left and HockeyStack on the right.The direct prompt
The plain question, one answer per model, grouped by where Dreamdata and HockeyStack stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Claude Haiku 4.5Dreamdata, HockeyStack alternatives: CaliberMind, HubSpot Marketing Hub, Rockerbox, SegmentStream
Dreamdata first, HockeyStack an alternative
8 of 14 modelsHockeyStack was named in the answer but not as the choice, or not at all.GPT-5.4 miniDreamdata alternatives: HockeyStack, Measured
Perplexity SonarDreamdata alternatives: HockeyStack, Improvado, SegmentStream
Grok 4.20Dreamdata alternatives: Factors.ai, HockeyStack, Rockerbox
Mistral SmallDreamdata, MixModeler alternatives: Northbeam
DeepSeek V4 FlashDreamdata, Rockerbox alternatives: HockeyStack, Marketing Evolution, Measured
Kimi K2Dreamdata alternatives: Factors.ai, Recast, Rockerbox
GLM 4.7 FlashXDreamdata alternatives: Cometly, HubSpot Marketing Hub, Keen Decision Systems, Rockerbox, Ruler Analytics
Muse Glimmer 30BDreamdata alternatives: Admetrics, Adobe Marketo Measure, HockeyStack, Rockerbox
HockeyStack first, Dreamdata an alternative
2 of 14 modelsDreamdata was named in the answer but not as the choice, or not at all.MiniMax M2.5HockeyStack, Marketing Evolution alternatives: Adobe Marketo Measure, Dreamdata
GPT-6 LunaHockeyStack alternatives: Dreamdata, Paramark
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashCaliberMind alternatives: Dreamdata, HockeyStack, RevSure, SegmentStream
Llama 4 MaverickRockerbox alternatives: Attribution, Dreamdata, Northbeam
Qwen 3.7 FlashRockerbox alternatives: Dreamdata
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Dreamdata leads by twenty-three points.
Dreamdata26%#1 of 17HockeyStack3%#11 of 17Mid-marketThe figures above
Dreamdata leads by twenty-two points.
Dreamdata27%#1 of 17HockeyStack5%#5 of 17Enterprise
Dreamdata leads by seven points.
Dreamdata12%#3 of 17HockeyStack5%#8 of 17What the models said about Dreamdata
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“"losing head-to-head comparisons" against competitors, with users actively seeking alternatives” DeepSeek V4 Flash · negative prompt · soft negative
“What to Avoid on a Tight Budget - Dreamdata starts at ~$750/month” Kimi K2 · budget prompt · soft negative
“but these are better fits when your budget is no longer very limited” Perplexity Sonar · budget prompt · soft negative
“Dreamdata or Factors.ai for attribution, and Google Meridian or Northbeam for MMM, would be the most balanced and effective choices.” Mistral Small · paraphrase prompt · first choice
“Attribution: Dreamdata if your buying cycles are long, account-based, and you want B2B-specific multi-touch attribution tied to revenue” GPT-5.4 mini · paraphrase prompt · first choice
“the strongest overall choice is usually Dreamdata if your priority is B2B revenue attribution and customer-journey analysis” Perplexity Sonar · direct prompt · first choice
What the models said about HockeyStack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“exited the attribution market in April 2026 ... so it's no longer recommended for attribution-only needs.” Kimi K2 · direct prompt · hard negative
“Pivoting away from pure attribution; now positioned as a broader GTM AI platform (~$2,200+/month)” DeepSeek V4 Flash · paraphrase prompt · soft negative
“HockeyStack connects marketing activity directly to pipeline and revenue, making it well-suited for B2B SaaS teams with long sales cycles.” Claude Haiku 4.5 · direct prompt · first choice
“HockeyStack offers better value and faster implementation for mid-market companies.” MiniMax M2.5 · direct prompt · first choice
“I'd start with HockeyStack—but only if its Enterprise pricing works for you” GPT-6 Luna · direct prompt · first choice
Also compared
Dreamdata vs Google Analytics 4Dreamdata vs RockerboxDreamdata vs Google MeridianDreamdata vs MeasuredDreamdata vs RecastDreamdata vs CometlyGoogle Analytics 4 vs HockeyStackRockerbox vs HockeyStackGoogle Meridian vs HockeyStackHockeyStack vs MeasuredHockeyStack vs RecastHockeyStack vs CometlyAll twenty-eight head-to-head pages and the full Attribution & MMM standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.