GTM AI Index
Index Marketing Attribution & MMM › Small business September 2026 Edition

Attribution and marketing mix modeling for small business buyers

Asked as “marketing attribution and marketing mix modeling platform”, and as “attribution and MMM tool”, on behalf of a small B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
19% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Dreamdata19%7%30accepted challenger
02Google Analytics 416%0%28accepted challenger
03Ruler Analytics9%7%29accepted challenger
04HubSpot Marketing Hub9%15%27accepted challenger
05Cometly4%7%27accepted challenger
06Forecastr4%6%18accepted challenger
07Triple Whale4%23%35accepted challenger
08Factors.ai4%0%12accepted challenger
09HockeyStack4%7%14accepted challenger
10Google Meridian4%31%35criticized challenger
Show the eight products at 0%, ordered by negative rate
18Rockerbox0%67%15criticized challenger
17Measured0%64%11criticized challenger
15Northbeam0%44%32criticized challenger
16SegmentStream0%40%10criticized challenger
14Recast0%35%23criticized challenger
13Meta Robyn0%31%32criticized challenger
11Windsor.ai0%7%14accepted challenger
12WhatConverts0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Dreamdata19%
02Google Analytics 416%
03Ruler Analytics9%
04HubSpot Marketing Hub9%
05Cometly4%
06Forecastr4%
07Triple Whale4%
08Factors.ai4%
09HockeyStack4%
10Google Meridian4%
11Windsor.ai0%
12WhatConverts0%
13Meta Robyn0%
14Recast0%
15Northbeam0%
16SegmentStream0%
17Measured0%
18Rockerbox0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Northbeam
44%
14 of 32 labels negative · 8 of 12 models · 2 hard negative
“Triple Whale, Northbeam, Rockerbox - These are specifically called out in industry research as having the most trust complaints among small businesses” Mistral Small, negative prompt
Triple Whale
23%
8 of 35 labels negative · 7 of 12 models · 3 hard negative
“platforms that small businesses should avoid or be extremely cautious about... Triple Whale, Northbeam, Rockerbox - These are specifically called out ... having the most trust complaints” Mistral Small, negative prompt
Rockerbox
67%
10 of 15 labels negative · 6 of 12 models · 3 hard negative
“Triple Whale, Northbeam, Rockerbox - These are specifically called out in industry research as having the most trust complaints among small businesses” Mistral Small, negative prompt
Hyros
86%
6 of 7 labels negative · 6 of 12 models · 2 hard negative
“Opaque pricing that scales with revenue ($500–$5,000+/mo), steep onboarding requiring developer resources, overkill for businesses under $25K/month ad spend” Kimi K2, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 195 links across 73 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Cometly9 answers · 26 citations · 2 models
vendor site · HockeyStack7 answers · 7 citations · 2 models
7 answers · 7 citations · 2 models
vendor site · Improvado6 answers · 9 citations · 2 models
vendor site · Factors.ai5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · MCP Analytics5 answers · 5 citations · 1 model
vendor site · Reddit4 answers · 5 citations · 1 model
vendor site · SegmentStream4 answers · 5 citations · 2 models
vendor site · Admetrics4 answers · 4 citations · 1 model
vendor site · Funnel4 answers · 4 citations · 3 models
vendor site · Gartner4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best marketing attribution and marketing mix modeling platform for a small B2B company?”Paraphrase“Which attribution and MMM tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top marketing attribution and marketing mix modeling platforms for a small team and how do they differ?”Budget-constrained“What is the best marketing attribution and marketing mix modeling platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a marketing attribution and marketing mix modeling platform. What should we look at?”Negative“Which marketing attribution and marketing mix modeling platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Ruler Analytics
One alternativeGoogle Analytics 4
no first choiceChangedNorthbeam
Four alternativesFibbler, Funnel, Ruler, Triple Whale
Google Analytics 4
Four alternativesCallRail, Cometly, Ruler Analytics, Triple Whale
no first choiceagainst: Adobe Analytics, Google Analytics 360, HubSpot Marketing Hub, Ruler Analytics
GPT-5.4 miniDreamdata
One alternativeRockerbox
against: Google Meridian, HubSpot attribution reports
HubSpot Attribution ReportingChanged
Three alternativesDreamdata, Northbeam, Triple Whale
Google Meridian
Three alternativesFunnel, Google Ads / GA4 attribution, Rockerbox
Google Analytics 4, Google\u2019s Meridianagainst: Northbeamno first choiceagainst: Adobe Analytics, Adobe Marketo Measure, Triple Whale, impact.com
Gemini 3.5 FlashRuler Analytics
Three alternativesDreamdata, HockeyStack, RevSure
Ruler AnalyticsHeld
Six alternativesCaliberMind, Dreamdata, Google Meridian, HockeyStack, HubSpot Marketing Hub, Meta Robyn
Triple Whale
Four alternativesCometly, Northbeam, Rockerbox, Sellforte
against: Google Meridian, Meta Robyn
Cassandra.app
Five alternativesGoogle Meridian, Meta Robyn, Northbeam, Ruler Analytics, Triple Whale
Dreamdata, HockeyStack
Five alternativesMeasured, Northbeam, Recast, RoiVenue, Triple Whale
against: Google’s Meridian, Meta Robyn
against: Adobe Marketo Measure, Analytic Partners, Google Ads Conversion Tracking, Google’s Meridian, HockeyStack, Hyros, Measured, Meta’s Robyn, Mutinex, Nielsen, Northbeam, Recast, Salesforce Marketing Cloud Intelligence, TikTok Ads
Perplexity SonarHubSpot Marketing Hub
Two alternativesDreamdata, Factors.ai
against: SegmentStream
UsermavenChanged
Two alternativesDreamdata, HubSpot Marketing Hub
Dreamdata, HubSpot Marketing Hub
Five alternativesCometly, Funnel, Ruler Analytics, SegmentStream, Triple Whale
against: Northbeam
Google Analytics 4
One alternativeCometly
against: Admetrics, SegmentStream
no first choiceagainst: 6sense, Adobe Marketo Measure, HubSpot Marketing Hub, Hyros, Improvado, Northbeam, Rockerbox, Terminus
Grok 4.1 FastDreamdata
Four alternativesGoogle Analytics 4, HubSpot Marketing Hub, Ruler Analytics, Windsor.ai
against: Measured, Northbeam, Recast, Rockerbox
Google Analytics 4, HubSpot Marketing Hub, MixModelerChanged
Three alternativesAttribution App, Google Meridian, Meta Robyn
against: Dreamdata, Recast, Ruler
Forecastr, Google Meridian, Triple Whale
Four alternativesCometly, Google Analytics 4, Recast, Ruler Analytics
against: Measured, Sellforte
Google Analytics 4
Four alternativesCometly, Ruler Analytics, Triple Whale, Windsor.ai
against: Forecastr, Google Meridian, Northbeam, PyMC-Marketing
no first choice
Eight alternativesCometly, HockeyStack, Improvado, Northbeam, Recast, Ruler Analytics, ThoughtMetric, Triple Whale
against: Google Meridian, Measured, Meta Robyn, Mutinex
against: Adobe Marketo Measure, Adobe Mix Modeler, Analytic Partners, Circana, HubSpot Marketing Hub, Hyros, Ipsos MMA, Kantar, Measured, Nielsen, Northbeam, Rockerbox, Triple Whale
Mistral SmallDreamdata, Keen
Five alternativesCometly, HockeyStack, HubSpot Marketing Hub, Ruler Analytics, Sellforte
Dreamdata, FosphaChanged
Two alternativesHubSpot Marketing Hub, WhatConverts
Factors.ai, Forecastr
Six alternativesCometly, Google Meridian, Lifesight, Recast, Ruler Analytics, SegmentStream
MixModeler, Ruler Analytics
Three alternativesForecastr, Google Analytics 4, WhatConverts
no first choiceagainst: Haus, Hyros, Northbeam, Phia, Recast, Rockerbox, Triple Whale, Windsor.ai
DeepSeek V4 FlashFactors.ai, Ruler Analytics
Five alternativesCometly, Dreamdata, Forecastr, HubSpot / GA4 native attribution, Wicked Reports
against: Analitic Partners, Google Meridian, Keen, Meta Robyn, Northbeam, Rockerbox
Factors.ai, HubSpot Marketing HubChanged
Seven alternativesDreamdata, Forecastr, Google Analytics 4, HockeyStack, MixModeler, Ruler Analytics, SegmentStream
against: Measured, Northbeam, Recast, Rockerbox
Forecastr, Google Analytics 4, WhatConverts
Four alternativesCallRail, Ruler Analytics, Triple Whale, Windsor.ai
against: Cassandra, Google Meridian, Meta Robyn, Northbeam, PyMC-Marketing, Recast, Sellforte
SourceLoop
Four alternativesGoogle Meridian, Meta Robyn, Triple Whale, Windsor.ai
against: Cassandra
no first choice
Eight alternativesCometly, Dreamdata, Factors.ai, HockeyStack, HubSpot Marketing Hub, Ruler Analytics, ThoughtMetric, Triple Whale
against: Google Meridian, Meta Robyn
against: Adobe Mix Modeler, Analytic Partners, Circana, Cometly, Demandbase, Ekimetrics, Google Meridian, Hyros, Improvado, Ipsos MMA, Kantar, Meta Robyn, Nielsen, Northbeam, Rockerbox, Ruler Analytics, SegmentStream, Triple Whale, Wicked Reports
Llama 4 MaverickForecastr
One alternativeCometly
no first choiceChangedGoogle Analytics 4
Three alternativesNorthbeam, RoiVenue, Triple Whale
Forecastr
One alternativewetracked.io
Cometly, Fibbler, ThoughtMetric, Triple Whale
Five alternativesDreamdata, Factors.ai, HockeyStack, HubSpot Marketing Hub, Ruler Analytics
against: Cometly
Qwen 3.7 FlashDreamdata
Four alternativesCallRail, Cometly, HubSpot Marketing Hub, WhatConverts
against: Terminus
HubSpot Marketing HubChanged
Three alternativesNorthbeam, Supermetrics, Zeno.ai
Supermetrics
Four alternativesCasra.ai / Zephyr, Datalytics, Gong, HubSpot Marketing Hub
Google Analytics 4, Triple Whale
Five alternativesAttributeIQ, Attribution App, Forecastr, MCP Analytics, Windsor.ai
no first choice
Three alternativesNorthSummit, Northbeam, Triple Whale
against: AppsFlyer
against: Adobe Analytics, Google Marketing Platform, Kevel, Looker Studio, Meta Default Attribution, SAP, Salesforce Advertising Cloud, Supermetrics
Kimi K2Dreamdata
Five alternativesActiveCampaign, Google Analytics 4, HubSpot Marketing Hub, Usermaven, WhatConverts
against: Recast
DreamdataHeld
Three alternativesFactors.ai, Fibbler, Ruler Analytics
against: Google Meridian, Meta Robyn
Triple Whale, Windsor.ai
Seven alternativesCassandra, Cometly, Forecastr, Fospha, Lifesight, Northbeam, Recast
Google Analytics 4, MixModeler
Six alternativesAttribution App, Cometly, Forecastr, Google Meridian, Meta Robyn, WhatConverts
against: Triple Whale
no first choice
Seven alternativesDreamdata, Factors.ai, HockeyStack, Northbeam, Prescient AI, Recast, Triple Whale
against: Google Meridian, Meta Robyn, PyMC-Marketing
against: Adobe Mix Modeler, Analytic Partners, Circana, Ekimetrics, Google Meridian, Hyros, Ipsos MMA, Kantar, Meta Robyn, SegmentStream, Triple Whale, Wicked Reports
GLM 4.7 FlashXDreamdata
Seven alternativesCallRail, Factors.ai, HubSpot Marketing Hub, Lifesight, Northbeam, WhatConverts, Windsor.ai
against: Demandbase, Rockerbox
Attribution App, Google Analytics 4Changed
Four alternativesDreamdata, Google Meridian, Meta Robyn, Ruler Analytics
against: HubSpot Marketing Hub
no first choice
Ten alternativesCometly, Dreamdata, Forecastr, Google Meridian, HubSpot Marketing Hub, Northbeam, Recast, Rockerbox, Triple Whale, Windsor.ai
Google Analytics 4, Google Meridian, Usermaven
Five alternativesCassandra, Meta Robyn, PyMC-Marketing, WhatConverts, Windsor.ai
against: Recast
no first choiceagainst: Haus, Lifesight, Measured, Northbeam, Rockerbox, Triple Whale, WorkMagic
MiniMax M2.5HubSpot Marketing Hub, MixModeler
Five alternativesCometly, Marketo Attribution, Recast, SegmentStream, Usermaven
against: Adobe Marketo Measure
DreamdataChanged
Four alternativesFibbler, Google Analytics 4, WhatConverts, Windsor.ai
against: Lifesight, Sellforte
Google Analytics 4, Windsor.ai
One alternativeForecastr
against: Adobe Marketo Measure
Google Meridian
Three alternativesKeen Decision Systems, Meta Robyn, PyMC-Marketing
Cometly, Dreamdata, HockeyStack
Two alternativesMutinex, Recast
against: Adobe Analytics, Adobe Marketo Measure, Dreamdata, Google Analytics 360, HubSpot Marketing Attribution, Improvado, LeadsRx, Northbeam, Rockerbox, Triple Whale
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:29yes1410 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:14yes57 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:35yes2323 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:53yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:07yes011 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:32yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:12yes020 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:30yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:25yes035 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:01yes062 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:55yes019 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:39yes021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:26no03 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:38no06 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:12yes2731 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:14yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:00yes012 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:09yes05 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:30yes053 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:52yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:09no049 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:05yes034 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:56yes046 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:17yes023 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:55yes1710 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:05yes58 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:03yes2234 s
ComparativePerplexity Sonarsonar2026-09-15 02:09yes199 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:09yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:28yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:54yes023 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:05yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:01no030 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:47yes058 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:54yes058 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:57yes018 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:40yes149 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:49yes39 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:29yes2628 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:47yes194 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:00yes012 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:47yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:16yes044 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:18yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:38yes058 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:02yes032 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:19yes027 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:04yes017 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:22no09 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:53no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:16yes1225 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:21yes207 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:10yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:49yes014 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:25yes064 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:10yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:33no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:56yes053 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:51yes043 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:07yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:14yes1810 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:24yes45 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:48yes1522 s
Negative framingPerplexity Sonarsonar2026-09-15 02:45yes177 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:09yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:48yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:01yes060 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:45yes07 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:28no044 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:10yes052 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:24yes0207 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:37yes039 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Marketing Hub
Salesforce read as Salesforce Sales Cloud
Unresolved, counted raw
Analitic Partners
Analytical Partners
Casra.ai / Zephyr
Cassandra.app
Cassandre
CheapMMM
Datalytics
Fairing
Google Ads / GA4 attribution
Google Ads Conversion Tracking
Google\u2019s Meridian
Google’s Meridian
HubSpot / GA4 native attribution
HubSpot Attribution Reporting
HubSpot attribution reports
Incremental Marketing
KnoCommerce
Marketo Attribution
Meta Default Attribution
Meta’s Robyn
MixModeler.com
NorthSummit
Platform-Native Analytics (Meta Ads Manager, Google Ads, etc.)
PyMC Marketing
Roadie
SAP
Salesforce Advertising Cloud
Seeda
SourceLoop
Spreadsheets + UTM Tracking
Zeno.ai
wetracked.io
Discontinued, still offered
Gemini 3.5 Flash named Google LightweightMMM as mention on the negative prompt. Deprecated by Google in favor of Meridian.
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