Attribution and marketing mix modeling · October 2026 Edition
Google Analytics 4 vs HockeyStack
Zero of fourteen models named Google Analytics 4 first on the direct prompt; three named HockeyStack. Both were named by all fourteen models and Google Analytics 4 carries 28 labels and HockeyStack 29, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.
Named in five categories this edition.
First-choice share17%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 17; printed, not drawn.
Labels2829A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Dreamdata was named alongside these two in fourteen of the fourteen direct answers. Dreamdata vs Google Analytics 4 · Dreamdata vs HockeyStack · Google Analytics 4 vs Rockerbox
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsHockeyStack
Direct031 against Google Analytics 4 · 1 against HockeyStack
Paraphrase001 against HockeyStack
Comparative20
Budget-constrained110
Scale-constrained00
Negative006 against Google Analytics 4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and HockeyStack stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Google Analytics 4 HockeyStack first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and HockeyStack on the right.The direct prompt
The plain question, one answer per model, grouped by where Google Analytics 4 and HockeyStack stood in it.
HockeyStack first, Google Analytics 4 not the choice
3 of 14 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Dreamdata, HockeyStack alternatives: CaliberMind, HubSpot Marketing Hub, Rockerbox, SegmentStream
MiniMax M2.5HockeyStack, Marketing Evolution alternatives: Adobe Marketo Measure, Dreamdata
GPT-6 LunaHockeyStack alternatives: Dreamdata, Paramark
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniDreamdata alternatives: HockeyStack, Measured
Gemini 3.5 FlashCaliberMind alternatives: Dreamdata, HockeyStack, RevSure, SegmentStream
Perplexity SonarDreamdata alternatives: HockeyStack, Improvado, SegmentStream
Grok 4.20Dreamdata alternatives: Factors.ai, HockeyStack, Rockerbox
DeepSeek V4 FlashDreamdata, Rockerbox alternatives: HockeyStack, Marketing Evolution, Measured
Muse Glimmer 30BDreamdata alternatives: Admetrics, Adobe Marketo Measure, HockeyStack, Rockerbox
Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Mistral SmallDreamdata, MixModeler alternatives: Northbeam
Llama 4 MaverickRockerbox alternatives: Attribution, Dreamdata, Northbeam
Qwen 3.7 FlashRockerbox alternatives: Dreamdata
Kimi K2Dreamdata alternatives: Factors.ai, Recast, Rockerbox
GLM 4.7 FlashXDreamdata alternatives: Cometly, HubSpot Marketing Hub, Keen Decision Systems, Rockerbox, Ruler Analytics
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by fifteen points.
Google Analytics 418%#2 of 17HockeyStack3%#11 of 17Mid-marketThe figures above
Google Analytics 4 leads by twelve points.
Google Analytics 417%#2 of 17HockeyStack5%#5 of 17Enterprise
The order flips: HockeyStack leads at enterprise.
HockeyStack5%#8 of 17Google Analytics 40%#– of 17What the models said about Google Analytics 4
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Free leader for basic-to-advanced data-driven attribution; integrates seamlessly with Google Ads. Great for SMBs, but privacy-limited post-cookies.” Grok 4.20 · comparative prompt · first choice
“Google Analytics 4 (GA4) is completely free and provides a solid foundation without any financial commitment for teams with limited budgets” Claude Haiku 4.5 · budget prompt · first choice
What the models said about HockeyStack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“exited the attribution market in April 2026 ... so it's no longer recommended for attribution-only needs.” Kimi K2 · direct prompt · hard negative
“Pivoting away from pure attribution; now positioned as a broader GTM AI platform (~$2,200+/month)” DeepSeek V4 Flash · paraphrase prompt · soft negative
“HockeyStack connects marketing activity directly to pipeline and revenue, making it well-suited for B2B SaaS teams with long sales cycles.” Claude Haiku 4.5 · direct prompt · first choice
“HockeyStack offers better value and faster implementation for mid-market companies.” MiniMax M2.5 · direct prompt · first choice
“I'd start with HockeyStack—but only if its Enterprise pricing works for you” GPT-6 Luna · direct prompt · first choice
Also compared
Dreamdata vs Google Analytics 4Dreamdata vs HockeyStackGoogle Analytics 4 vs RockerboxGoogle Analytics 4 vs Google MeridianGoogle Analytics 4 vs MeasuredGoogle Analytics 4 vs RecastGoogle Analytics 4 vs CometlyRockerbox vs HockeyStackGoogle Meridian vs HockeyStackHockeyStack vs MeasuredHockeyStack vs RecastHockeyStack vs CometlyAll twenty-eight head-to-head pages and the full Attribution & MMM standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.