Attribution and marketing mix modeling · September 2026 Edition
Google Analytics 4 vs HockeyStack
Zero of twelve models named Google Analytics 4 first on the direct prompt; one named HockeyStack. Google Analytics 4 was named by twelve of the twelve models and HockeyStack by eleven and Google Analytics 4 carries 25 labels and HockeyStack 29, so the shares are not directly comparable.
By Google Search, United States, founded 1997. Named in fourteen categories this edition.
Named in three categories this edition.
First-choice share12%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 22; printed, not drawn.
Labels2529A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Dreamdata was named alongside these two in eleven of the twelve direct answers. Dreamdata vs Google Analytics 4 · Dreamdata vs HockeyStack · Google Analytics 4 vs Recast
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of twelve modelsHockeyStack
Direct011 against Google Analytics 4
Paraphrase01
Comparative001 against Google Analytics 4
Budget-constrained80
Scale-constrained00
Negative103 against Google Analytics 4 · 3 against HockeyStack
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Google Analytics 4 and HockeyStack stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 |
Google Analytics 4 HockeyStack first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and HockeyStack on the right.The direct prompt
The plain question, one answer per model, grouped by where Google Analytics 4 and HockeyStack stood in it.
HockeyStack first, Google Analytics 4 not the choice
1 of 12 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.DeepSeek V4 FlashDreamdata, HockeyStack, Rockerbox alternatives: Improvado, Recast, Ruler Analytics, SegmentStream, Sellforte
Neither was the first choice, one was named
6 of 12 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashCaliberMind alternatives: Dreamdata, HockeyStack, RevSure
Perplexity SonarDreamdata alternatives: Factors.ai, HockeyStack
Grok 4.1 FastDreamdata alternatives: HockeyStack, Recast, RevSure
Mistral SmallDreamdata, Recast alternatives: Cometly, HockeyStack, Improvado, Measured, MixModeler, Ruler Analytics
Kimi K2Dreamdata alternatives: Factors.ai, HockeyStack, Recast, Rockerbox
GLM 4.7 FlashXDreamdata, SegmentStream alternatives: Heeet, HockeyStack, Lifesight, Measured, MixModeler, Northbeam, Recast, Ruler Analytics
Neither was named
5 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Dreamdata alternatives: CaliberMind, HubSpot Marketing Hub, Northbeam
GPT-5.4 miniDreamdata alternatives: Adobe Marketo Measure, CaliberMind, MixModeler
Llama 4 MaverickImprovado alternatives: Dreamdata, Rockerbox
Qwen 3.7 FlashRockerbox alternatives: Alviss AI, Recast
MiniMax M2.5Dreamdata, Recast, SegmentStream alternatives: Analytic Edge, HubSpot Marketing Hub
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by twelve points.
Google Analytics 416%#2 of 18HockeyStack4%#9 of 18Mid-marketThe figures above
Google Analytics 4 leads by nine points.
Google Analytics 412%#2 of 22HockeyStack3%#6 of 22Enterprise
The order flips: HockeyStack leads at enterprise.
HockeyStack11%#3 of 21Google Analytics 40%#– of 21What the models said about Google Analytics 4
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“the best starting point is Google Analytics 4 (GA4), which is completely free and provides solid data-driven marketing attribution” Grok 4.1 Fast · budget prompt · first choice
What the models said about HockeyStack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Verdict: Avoid for any situation requiring accountability or regulatory compliance” Mistral Small · negative prompt · hard negative
“Multi-Touch Tools (e.g., Triple Whale, Northbeam, Rockerbox, HockeyStack): Frequent "trust issues"” Grok 4.1 Fast · negative prompt · soft negative
“Attribution isn't the core product ... so attribution depth is limited.” DeepSeek V4 Flash · negative prompt · soft negative
“Dreamdata or HockeyStack (attribution) will deliver more practical value faster” DeepSeek V4 Flash · direct prompt · first choice
“is Dreamdata, HockeyStack, or Factors.ai, according to the search results” Llama 4 Maverick · paraphrase prompt · first choice
“Alternatives if needed: HockeyStack (~$25K-$30K/year, stronger on AI/predictive GTM intelligence but pricier” Grok 4.1 Fast · paraphrase prompt · alternative
Also compared
Dreamdata vs Google Analytics 4Dreamdata vs HockeyStackGoogle Analytics 4 vs RecastGoogle Analytics 4 vs MeasuredGoogle Analytics 4 vs Triple WhaleGoogle Analytics 4 vs Google MeridianGoogle Analytics 4 vs CaliberMindRecast vs HockeyStackMeasured vs HockeyStackTriple Whale vs HockeyStackHockeyStack vs Google MeridianHockeyStack vs CaliberMindAll twenty-eight head-to-head pages and the full Attribution & MMM standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.